Creating A Finale Family
Office to Manage Wealth
and Sustain the Family
WHAT'S INSIDE
FAMILY OFFICE
•
Abstract
Who. What. Why
The SFO Universe
Creating an SFO
SFO Governance
SFO Infrastructure
SFO Advisors
Compliance and Risk Management
SFOs for Business-Owning Families
Adapting to Changing Circumstances
Technology
SFO Personnel
Global Trends in SFOs
SFO Profiles
About the Authors
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nilizsznznnsi
W HIT EPA PLR
The benefits of hiring internal professionals exclusively devoted
Angelo J. Robles
to your family's financial and personal needs
Amy Renkert-Thomas
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ABSTRACT
A Single Family Office (SFO) is a private company of
professionals who are dedicated exclusively to the
investment, personal and legacy needs of one family.
The concept of an SFO can be traced back to the Roman
major domus (head of the house) and the medieval
major-domo (chief steward)' as well as the British landed
estate. The modem SFO originated in the 19th century
by family dynasties who accumulated significant wealth
created during the American industrial age.
hi Ilara'
IF YOU'VE SEEN ONE
SINGLE FAMILY OFFICE,
YOU'VE SEEN ONE SINGLE
FAMILY OFFICE...
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Interest in SFOs has grown during While a number of wealth
the last twenty years with a new management firms call themselves
wave of worldwide wealth coupled 'family offices; this white paper
with global economic turmoil of the focuses on the "Single Family
past decade. Extreme volatility, Office" or SFO—a privately-owned
banking and business failures and and — run wealth management firm
investment fraud, has motivated developed for one family. Each
many families of significant wealth to SFO is as unique as the family who
take control of their financial affairs founded it. As the saying goes: "If
and preserve their family legacy. you've seen one single family office,
you've seen one single family office."
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Investment-Related Management of Accounting, Tax Asset Protection Family Services
Services Complex Assets Planning and and Risk
Compliance Management
Who, What, Why
Some advisors say the monetary
7
threshold before a single family
office (SFO) makes sense is between
$50 million and $100 million in total
assets...
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4
WHO, WHAT, WHY
Some advisors say the monetary threshold For the families that create them, an effective
before a single family office (SFO) makes sense SFO can provide:
is between S50 million and S100 million in total
assets. Some family office professionals might • Control, coordination and integrated
say $500 million or more. A better question to management of investment, business,
ask: Is my family's wealth—in all its financial and philanthropic and personal services
non-financial forms—being well-served by my • Privacy and confidentiality
existing wealth advisory team? • Dedicated focus on the needs and
requirements of the family
Some SFOs are substantial wealth management Services and benefits customized to the
institutions, with teams of experienced needs of the family
investment managers overseeing fully diversified Coordination and management of
portfolios, including hedge funds, private equity. outsourced providers
direct investments, real estate, commodities and Purchasing leverage, fee minimization and
other alternative investments. Other SFOs are cost savings
smaller, managing more limited assets. Almost • Risk management and compliance
all SFOs share the following features: • Alignment with the family's legacy. vision
and values
The SFO manages a complex pool of
investment and personal assets.
Investments are selected and managed
with a long-term focus (typically, for multiple
generations of the family).
The creator of the SFO wishes to play
an active role in overseeing investment
management.
The creator intends to avoid the conflicts
of interest inherent in the existing wealth-
management industry.
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WHO, WHAT, WHY (coNrD)
Depending on the needs and wishes of the Asset Protection and Risk Management
family and the size and complexity of the assets
under management, the services provided by • Investment due diligence
the SFO can vary widely. They may coordinate • Insurance services
and oversee various types of investment-related • Hiring, background checking and
services, management of complex assets, management of household, business and
accounting, tax planning and compliance, asset family office staff
protection and risk management as well as • Reputation management
family services. Here are the most common • Personal security services
elements that each category may include: • Medical management
Investment-Related Services Family Services
Development of an investment policy • Family bank and intra-family loans
statement (ISP) • Philanthropy and charitable activities
Development and implementation of an • Family mission, constitution and governance
effective asset allocation • Family legacy and values
• Sourcing and due diligence for direct • Next generation education and engagement
investment opportunities • Organization of family retreats
• Investment due diligence • Personal and property security systems and
• Aggregation and reporting of investment procedures
performance Concierge services (for example, travel
planning, private aviation, personal
Management of Complex Assets shopping)
• Residential real estate
• Commercial real estate
• Operating businesses
• Collections
• Sports teams
• Socially-responsible investments
Accounting, Tax Planning and Compliance
• Accounting and tax filings
• Identification and engagement of
outsourced providers
• Tax planning
• Development and coordination of estate
plans for all family members
• Trust implementation and administration
• Administration of private family trust
company
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The SKI Universe
According to Wealth X's World Wealth Report
2012 - 2013, currently there are approximately
50,000 families worldwide, defined as having at
least $100 million in financial assets, excluding
collectibles, consumables, consumer durables and
primary residences...
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THE SFO UNIVERSE
According to Wealth X's World Wealth Report and other business, investment and personal
2012 - 2013, currently there are approximately service providers. The family pays high fees for
50,000 families worldwide, defined as having at this disorganized array of overlapping services.
least 5100 million in financial assets, excluding Worse, those fees likely are not fully disclosed,
collectibles, consumables, consumer durables so the family can't quantify or compare them, or
and primary residences. effectively negotiate with the service providers.
Furthermore, many of the institutions they work
The Family Office Association estimates that with have built-in conflicts of interest: brokers
currently there are approximately 3,000 SFOs and other client-facing staff often receive higher
around the world. Given the number of ultra commissions for selling the institution's own
high net worth individuals, why are there so few investment products, giving them an incentive
SFOs? Part of the reason is lack of awareness to push these products rather than choose
and education regarding the benefits of an SFO, the product that best suits the client's needs
fear of potential cost and complexity of set-up and circumstances. Families also rarely have
and management, challenges in hiring capable the staff or the expertise to vet investment
staff, and lack of professional guidance. All advisors or individual investment opportunities,
these factors make families reluctant to create thereby heightening the chances that they may
their own SFO. Also, the estimate doesn't inadvertently enter into a subpar investment, or
include quasi-family offices: small private family worse, a Ponzi scheme or other fraud.
investment companies of limited scale, or family
offices embedded within family-owned and — Now more than ever, wealthy families need
managed businesses. to coordinate their business, investment and
personal relationships, centralize management
But families that forego an SFO, whether by and oversight, implement appropriate due
conscious decision or lack of awareness, face diligence and risk management procedures, and
troublesome issues, particularly in times of manage their family affairs more effectively. For
economic turmoil. These families often have a family of significant wealth, an appropriately
fragmented and uncoordinated relationships structured and well-run SFO may be the answer.
with multiple private banks, wealth managers
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Determine the Assess the Needs Develop a Business
Purpose and and Objectives of Plan
Create a Mission the SFO
Statement
Creating An SFO
A critical early task in setting
up an SFO is defining the
mission of the family office...
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CREATING AN SFO
Designing and implementing an SFO to fit investments? To preserve a family legacy? And
your family's unique circumstances and needs why does the family want to manage assets
deserves thought and preparation. While this collectively? Families planning an SFO should
white paper can't cover everything a family take time at the outset to consider the purpose
needs to know and consider in creating an SFO, of the SFO and its role within the family.
the following can be a useful checklist. Families
considering forming a SFO should put together a A critical early task in setting up an SFO
task force made up of family leaders and trusted is defining the mission of the family office.
advisors to lead the planning effort, with input Developing a short, focused mission statement
from outside specialists as necessary. to guide the work of the SFO will help to avoid
'mission creep- in future years. The founders
Determine the Purpose and Create a Mission should avoid drafting a mission statement that is
Statement high-minded but vague and short on specifics. A
family office consultant can help a family mold its
What will be the purpose of this family office? vision and values into a practical and useful tool
To manage liquidity generated by the sale of to guide the work of the SFO.
a business? To oversee a portfolio of direct
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CREATING AN SFO (CONT'D)
Assess the Needs and Objectives of the SFO client group, but can be equally critical for a
first-generation entrepreneur who wishes to
1. Who are the clients? perpetuate the family's legacy over the long
term. Other possible needs include property
At the outset, make a list of all the individuals management and staffing, bill payment and
and entities to be served by the SFO, such concierge services.
as individuals, family branches, investment
entities, businesses, trusts, trust companies and Develop A Business Plan
foundations. The design of the SFO should take
into account each client's unique needs and Once the clients, assets and needs have been
requirements. itemized, the task force can begin the process
of developing a business plan that outlines the
2. What assets will be managed by the SFO? services to be provided, a short- and long-
term timeline, employee and outsourced talent
Make a list of all the types of assets that required, service partners required (for example,
the SFO will be responsible for managing: custodians, tax counsel, security services) and
marketable securities, hedge fund interests, technology needs.
MLPs, direct investments, operating businesses,
residential real estate, commercial real estate, Budget
farms, collections, aircraft, yachts, horses, sports
teams. The SFO will need to hire or outsource A key objective in developing a business plan
the specific expertise needed to oversee and should be determining a budget. Typically, SFO
manage its particular asset pool. budgets are defined as a percentage of assets
under management. SFO operating costs vary
3. What services do the clients of the SFO need widely—smaller SF0s, or those managing
and want? complex assets, tend to cost more to operate
than larger SFOs, or those managing a simpler
Families with extensive investments, or with portfolio, because there are fewer economies of
liquid capital to be invested, will need investment scale to exploit. The budget of an SFO managing
management services including development an extensive portfolio of alternative investments
of investment policy statements and asset and commodities for three generations of family
allocation plans, manager due diligence, and members, all of whom also share a passion
investment reporting. All SFO clients will need for modern art and house their collections in
comprehensive and accurate performance multiple homes around the world, will necessarily
reporting and accounting and tax-return be larger, both as an absolute number and as a
preparation. Coordination of risk management— percentage of assets under management, than
such as insurance, security and reputation the budget of an SFO managing a portfolio of
management—is also a nearly universal need publicly-traded securities for a single family unit.
of SFO clients. Development and coordination Family office consultants can be very helpful
of estate and tax planning, possibly including in determining a reality-based budget for an
management of a private family trust company, SFO, given a specified clientele, asset pool, and
is an obvious need of a multi-generational service requirements.
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CREATING AN SFO (CONT'D)
SFOs are not inexpensive to operate, and the available budget. The plan should also
the future clients of the SFO may balk at the specify whether such expertise will be provided
projected cost at first. However, when compared internally - via SFO staff - or outsourced. Once
against the current expense of managing the the staffing needs are determined, the issues
family's assets—taking into consideration all of location, office space needs, technology,
costs, fees and expenses—the expense of an security, administrative support etc. can be
SFO will likely be lower. Certainly, because addressed.
the SFO will be custom-tailored to the family's
needs, the return on that expenditure will be At this point in the process, CEO candidates
higher. should be identified (if this task has not already
been completed). Because the CEO of an
The budget will drive the creation of benchmarks SFO must work closely with the family, the
to set expectations for SFO performance. office staff and with a wide array of outside
service providers, the CEO must have excellent
How will the cost of the SFO be funded? An organizational, management and 'people skills.
SFO serving the needs of a multi-generational Choosing a CEO purely because of his or her
family must consider how the costs will be technical expertise in investing is generally
allocated and charged to individual clients of a mistake. Because the CEO carries out a
the SFO. Tasks classified as "needs" by a client high-level executive function and serves as the
may slip to the category of "nice to have but family's face to the outside world, candidates
not necessary today" when that client finds he should have proven experience leading,
must bear the cost. Future conflict between managing and communicating successfully
family office clients or between the family and in a wide variety of complex situations. Once
the office can be avoided if the method of identified and hired, the SFO CEO will take on
allocating expenses, determining the expected the role of carrying out the build-out of the SFO
contributions by each client, and collecting fees in accordance with the plan.
is made explicit from the outset.
Leadership and Staffing
The plan should identify the expertise required
to meet the specific needs of the SFO's clients,
given the specific assets to be managed and
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CREATING AN SFO (CONT'D)
Staffing Oversight
SFOs often hire investment team members The SFO should be overseen by a board of
with extensive prior experience at private directors, which will meet regularly and be
banks, investment houses and hedge funds. responsible for setting strategy and overseeing
Such talent is highly sought after, candidates the CEO. Most families control the board of
often demand—and get—co-investment rights their SF0s, to ensure that strategy is in line with
or bonus compensation based on investment the family's wishes. Many SFOs are following
performance. The SFO should take care in the lead of private businesses and bringing
structuring such arrangements, particularly independent advisors onto the board to provide
in light of the Dodd-Frank Act's requirement outside perspective and expertise.
that family offices comply with RIA registration
requirements unless they fit a very narrow Contingency Plan
exemption. SF0s, both new and established,
should seek advice of experienced counsel Planning for the SFO should include
when bringing on new investment team development of a contingency plan that outlines
members or adding new benefits such as carried procedures to be followed in the event of a
interests. natural disaster, extreme volatility in the financial
markets, theft, or technology breach or failure.
All staff members, at every level, should go At the most basic level, the contingency plan
through a background check and sign non- should include provisions for ensuring the safety
compete, non-solicitation and non-disclosure and security of the family, its critical information
agreements. Whether the SFO is large or small, and tangible assets, safety of the SFO staff,
it should have an employee policy manual. The off-site backup of all information, and a plan for
manual should be reviewed and updated at least re-establishing critical office activities off-site as
annually by knowledgeable counsel. quickly as possible.
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SFO Governance
Successful SFOs have strong
governance structures to ensure
that the organization is operated in
accordance with the family's mission
and values over multiple generations...
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SFO GOVERNANCE
Governance has long been a focus of corporate stewardship, oversight and management—
investors, but until recently less attention has himself. Unless the controlling owner has a
been paid to how SFOs are governed. An SFO formal governance mindset, he generally will
that is intended to serve a family for generations prefer to run the SFO "lean and mean," without a
would be wise to take time to develop and lot of staff or formal structure, making decisions
implement an effective and appropriate on the fly in accordance with the his intuitive
governance structure that can significantly assessment of what's needed at the moment.
improve the longevity and success of the office. The controlling owner will often rely on a key
advisor or staff member who "gets it" and knows
Some families shy away from the term how to implement the controlling owner's plans,
-governance: This term can bring to mind long who understands what is needed and does
lists of onerous rules, regulations and policies. whatever is necessary to make that happen.
At its core, governance is really nothing
more than a set of rules that define how an It's critical to recognize that this sort of organic,
organization will make decisions, large or small. first-generation govemance generally works
For governance to be effective, the owners, quite effectively, at least in the early years.
overseers (the board of directors or advisors) The office runs, makes investments and
and management will need to be informed, accomplishes tasks. However, when the SFO
understand their respective roles, rights and comes to be managed for a wider group—
responsibilities, and operate the organization typically, upon the controlling owner's death,
accordingly. when the assets pass to descendants or trusts
for their benefit—the absence of established,
One of the challenges of SFO governance is articulated policies will create a power vacuum.
that the needs of the organization may change Without the founder around, suddenly no one
radically—and very suddenly—over time. really knows who's in charge, what needs to be
Commonly, a successful individual will create done, who's responsible for doing it, or how that
an SFO following a liquidity event of some sort. performance will be measured or compensated.
The founder will build the SFO structure to If the next generation hasn't been prepared
suit his own needs and interests. As with any for their new roles, there may be a struggle for
business run by a controlling owner, there isn't dominance, or the opposite: fearing conflict,
a great need for formal governance at this stage family members may simply abdicate. The SFO
of the SFO because the owner is fully informed, may slowly collapse, or a non-family member
understands the goals and objectives of the may come to fill the vacuum, for good or for ill.
SFO, and handles the critical roles—ownership,
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SFO GOVERNANCE (coNT•o)
Successful SFOs have strong governance The SFO's strategic plan goes beyond
structures to ensure that the organization investing and includes education of family
is operated in accordance with the family's members, to promote effective stewardship
mission and values over multiple generations. over the long term.
These governance structures must be robust
yet flexible enough to withstand family conflict, An SFO can do much to align its operations
generational transitions and cataclysmic with the family's interests, particularly in times
changes in the investment environment, whether of generational change. Some SFOs find
anticipated or unanticipated. The following are that family office meetings become a venue
key elements of a good governance structure: for family members to air family grievances.
The SFO can encourage and support the
The family has articulated its mission, development of a Family Council to provide a
values and vision for the future, and the forum for discussions of family issues separate
strategic plan of the SFO is built around that and apart from the SFO. SFOs can play a key
core. role in promoting family education, modeling
The powers, rights and responsibilities of best practices, training next generation
owners, board and management are clearly family members, and fostering an attitude of
spelled out and followed. stewardship.
The owners have appointed a board of
directors or advisors to provide perspective, SFOs are typically designed to serve multiple
access to specialized experience/skills, generations of a family, but an SFO is not
and to set strategy and investment policy. eternal. Over the past decade, there have been
The board includes individuals who are well-publicized stories of substantial SFOs that
not members of the family, members of the crumbled under the conflicting demands and
management team, or paid advisors. high costs of serving tens or hundreds of family
• Management is free to implement the SFO's members, each with comparatively modest
strategy, without interference or meddling holdings. Other SF0s, recognizing that they
from the family or the owners. could no longer achieve the family's mission
There are regular owners' and board and vision, or that the mission and vision had
meetings, with written agendas and changed in such a way that the SFO's activities
complete minutes. Information necessary for were no longer cost-effective, have undertaken
effective decision-making is distributed well carefully orchestrated dissolutions. Families
in advance of voting, and there is adequate should recognize that dissolving an SFO is
time for discussion. inevitably a complex, expensive and time-
SFO performance reports are dear, consuming process, and seek the advice of
comprehensive and timely, so that decision- families and consultants who have navigated this
making can be based on accurate and experience successfully.
complete information.
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Dodd Frank Private Trust Structuring Carried Insurance
and SEC RIA Company Investments Interests
Registration
SFO Infrastructure
How the SFO will be structured
depends on the jurisdiction(s) in
which it will operate and the types
of investments the family owns.
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SF° INFRASTRUCTURE
How the SFO will be structured depends on the within the definition of a "family office" or qualify
jurisdiction(s) in which it will operate and the for an exemption as a bank trust company must
types of investments the family owns. Many U.S. register with the SEC. While some family offices
SFOs are structured as limited partnerships or have opted affirmatively to register with the SEC,
limited liability companies, and are organized others are greatly concerned by the increased
similarly to hedge fund administrative burden and loss
management companies: of privacy that registration would
the SFO entity does not own impose.
SFOs are strongly advised
any of the assets it manages;
rather, it is a service entity to consult with securities Generally speaking, any
that provides services to the counsel who have experience individual or entity providing
SFO's clients on a contract Investment advice" must
basis. with family office regarding register as a Registered
the potential impact of SEC Investment Advisor (RIA) unless
Dodd Frank and SEC RIA an exemption is available.2
Registration
rules on their structures and Registration is costly and
operations. entails detailed disclosures that
While some SFOs are owned families typically are reluctant
by their clients, others are to make. An RIA must maintain
owned by an individual family member or one and preserve specified books and records, and
or more senior staff members. Many families make them available to Commission examiners
are reconsidering their SFO structures in light for inspection. An RIA must also implement
of new rulemaking adopted in June 2011 under substantive compliance programs, prepare and
the Dodd Frank Act, defining family offices. file reports with the SEC, and provide detailed
These new rules eliminate the "private advisor written disclosures to their clients (known as
exemption," which many SFOs relied upon to ADVs). Every RIA is subject to SEC audit.
avoid having to register under the Investment Failure to register may subject an advisor to
Advisors Act of 1940. An SFO that does not fit criminal and civil sanctions and penalties.
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SFO INFRASTRUCTURE (coNrD)
SFOs may avoid registration by: one investment will affect another. For example,
if the SFO holds commercial real estate, each
Structuring ownership and operations to fit parcel of real property likely will be held in
within the -family office exemption to RIA a separate entity. If a passer-by slips on the
registration; sidewalk in front of one building, incurs a severe
Outsourcing investment responsibility to one head injury and sues for medical expenses and
or more third party RIAs; or lifetime maintenance, any liability in excess of
Establishing a Private Trust Company the SFO's casualty coverage will be limited to
(PTC). the assets of the entity that owns that building,
thereby protecting assets held in other entities.
Private Trust Company
SFOs are increasingly utilizing sophisticated
With a PTC, a family-created entity rather than holding structures such as tracking partnerships.
a third party serves as trustee of the family's A tracking partnership permits family office
trusts. Private Trust Companies are sometimes clients to hold different partnership assets in
recommended by advisors as a mechanism to different percentages, with performance results
avoid RIA registration, but PTCs may also offer tracking accordingly.
substantial additional benefits for the SFO:
By way of example, assume the tracking
Greater participation and input by the family partnership has four separate classes of
than would be possible if an outside, third interests: Class B (bond portfolio), Class S
party served as trustee; (indexed stock portfolio), Class A (alternatives
• Common administrative and decision- portfolio) and Class R (REIT portfolio).
making policies and protocols for all trusts;
• More knowledgeable and focused fiduciary Partner 1, an individual seeking a broadly
oversight for family businesses, alternative diversified portfolio, might hold a 10%
investments, start-ups, real estate, and interest in Class B, a 10% interest in Class
other non-public investments held in trust; S, a 20% interest in Class A and a 15%
• Greater privacy and confidentiality; interest in Class R.
• Better understanding and knowledge Partner 2, a trust intended to fund education
of family circumstances and needs of expenses for Partner l's 10 grandchildren,
beneficiaries. might hold 40% of Class B and only 5% of
each of the other classes.
SFOs seeking to establish a PTC Partners 3, 4, and 5 would hold the balance
of the interests in each Class, each in
primarily to avoid RIA registration accordance with their individual investment
are advised to consult knowledgeable goals.
securities counsel with experience
A tracking partnership gives partners the
advising family offices. investment flexibility they would have if they
formed several partnerships, but permits them to
Structuring Investments trade between classes from time to time without
recognizing gain or loss for tax purposes.
The various investments managed by an SFO
are typically held in individual limited liability
entities, to limit the risk that losses or liabilities of
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SFO INFRASTRUCTURE (CONT'D)
Tracking partnerships offer considerable Insurance
flexibility, custom-tailoring of client portfolios, and
a consistent governance model for SFO clients. A critical task for any SFO will be monitoring
However, they also bring with them complex tax, and managing risk for the family, SFO clients
accounting and reporting issues, and so need and their holdings and interests. Property and
to be designed with the help of knowledgeable casualty, liability, health and life insurance
legal and accounting counsel and managed with typically will be overseen and coordinated by
care. SFO staff; developing relationships with an
insurance firm that has experience working
Carried Interests with SFOs, knowledgeable staff and a
comprehensive offering
A carried interest is a of insurance products can
share of profits from a SFOs are strongly advised to seek significantly improve the
partnership or LLC that guidance from tax and accounting scope of coverage while
is paid to a participant
advisors before putting in place any reducing costs. Certain
who did not provide any assets, such as private jets
capital to the venture. carried interest structure or incentive and other aircraft, require
A carried interest may compensation plan for SFO staff. unique holding structures,
provide a tax-efficient insurance coverage and
mechanism to fund regulatory compliance.
family office expenses, and may be used to
structure incentive compensation opportunities As the SFO grows and its clients and
for SFO staff. investments change over time, it is a good idea
for the family and CEO to undertake a structural
Particularly in light of Dodd Frank and the SEC's audit from time to time, to make sure that the
family office exemption, staff participation in SFO structure is optimal for its purpose. The
SFO investments should be reviewed to ensure audit may uncover opportunities for eliminating
that they do not unintentionally trigger RIA or reorganizing holding entities within the
registration requirements. structure, thereby reducing reporting, accounting
and compliance expenses for the SFO.
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SFO Advisors
•
A well-run SFO will have a
clear process for selecting
and vetting advisors...
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SFO ADVISORS
Most SFOs will draw on the expertise of a variety which may offer the family greater access to
of outside advisors, including (but not limited expertise at lower cost. An extreme example of
to) lawyers, accountants, bankers, insurance this trend is the virtual SFO, an entity without
providers, investment advisors, philanthropic an office or even dedicated staff of its own;
consultants and information technology rather, SFO services are provided by a group of
specialists. Seeking advice when needed, advisors on a contract basis, quarterbacked by
contracting for services, and coordinating one of those advisors.
the efforts of these specialists will be a major
responsibility of the SFO CEO and staff. The advantages of having an in-house,
dedicated team to manage the SFO are clear:
A well-run SFO will have a clear process the team's focus will be undivided; its skills will
for selecting and vetting advisors. While be matched to the needs and requirements
many members of the SFO team will have of the family and the SFO's specific assets
experience working with various service rather than those of each team member's
providers, it is important for the team to have own general client base; the family's privacy
clear procedures for selecting advisors to avoid and confidentiality will be maintained and the
conflicts of interest or playing favorites. Many expertise will be on-call and available whenever
SFOs establish budgets for advisor-related needed. Very generally speaking, in-house
expenditures on an annual or more frequent service providers will tend to be more focused on
basis, thereby prioritizing needs and giving SFO and responsive to the family's needs, and their
staff dear parameters for defining the scope of work will be under the sole control of the family.
each project with advisory team members. Highly confidential and mission-critical services
should be the first priority when determining
Performance of existing advisors should be which activities will be handled in-house.
reviewed from time to time to make sure that
the services they provide are of high quality and The advantages of outsourcing SFO services
are appropriate to the problems the SFO faces. are significant as well: lower cost, exposure to
Are the advisor's services responsive, relevant, a broader range of advice and the perspective
comprehensive and delivered on a timely basis? and experience gained from serving multiple
Does the advisor coordinate with other service similarly situated families; economies of scale
providers working on the same issues (for and access to higher-level expertise, particularly
example, does tax counsel work effectively with in areas where the SFO's investments or needs
the SFO's outside CPAs and internal accounting don't justify the expense of a full-time individual
team?) Does the advisor alert SFO staff to newly or bespoke service. Very generally speaking,
arising or unexpected issues or opportunities? outsourced service providers tend to have better
Is family privacy and confidentiality respected? access to a wider range of information, and are
Are the advisor's fees appropriate to the work subject to the discipline and best practices of
accomplished? the wider marketplace. Highly complex services
requiring substantial capital investment and
While some SFOs have sought to develop in- delivered in rapidly changing environments and
house expertise in most areas, SFO observers circumstances should be the first priority when
have noted a recent trend toward outsourcing, determining which activities will be outsourced.
2013 Family Office Association and Angelo J. Robles
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Investment Risk: Investment Risk: Accounting and Estate Asset Protection Background
Fund-Related Reporting Tax Reporting Planning and Reputation Checking
Risks Management
Compliance and
Risk Management
COMPLIANCE AND
RISK MANAGEMENT
1
While most SFOs are founded to provide
investment services, perhaps the most
important role of the SFO is to monitor
and manage risk for the family...
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23
COMPLIANCE AND RISK MANAGEMENT
While most SFOs are founded to provide volatility, redemption limitations or "gates"
investment services, perhaps the most important can impair the SFO's ability to generate
role of the SFO is to monitor and manage risk liquidity.
for the family. With all investments and related
activities managed by a single team, the SFO Successful funds may become too large to
is in a better position than any individual family function optimally in a given market, hurting
member, advisor or service provider to measure returns.
risk systematically and ensure that SFO assets
are protected from risk in its multiple forms. As the Madoff Ponzi scheme and other
recent frauds have illustrated, governmental
While a comprehensive risk-analysis discussion oversight of funds and investments is
is beyond the scope of this paper, a well-run extremely limited. Fund investments
SFO can manage the following risks a family deserve careful due diligence before capital
may face: is committed and regular oversight reviews
for as long as the investment is in place.
Investment Risk: Fund-Related Risks
Offshore funds may offer even less
SFOs typically invest a substantial portion of transparency than U.S. funds, and may
the family's wealth in mutual funds, hedge funds create expensive tax reporting obligations.
and private equity funds in an effort to diversify
the portfolio and boost alpha-related returns. Investment Risk: Reporting
However, investing in funds can bring a variety
of risks that need to be monitored by the SFO An SFO can't monitor what it can't measure.
and its advisory team: SFOs manage complex webs of private entities
owning a broad portfolio of private and public
Funds are often touted a way to diversify investments, all of which report their individual
a the SFO portfolio, but this diversification performance at different times and in different
effort can backfire when multiple fund formats. As a result, generating timely, accurate
managers are investing in the same security and comprehensive investment performance
or sector. It can be difficult to monitor such reports is one of the most difficult—and
concentrations due to lack of transparency expensive—challenges for most SFOs. As
at the fund level. An independent investment detailed on page 30, when a family considers
advisor may be able to provide greater creating an SFO. it should plan to allocate a
clarity than the SFO staff alone can achieve. substantial portion of the annual budget to
investment performance reporting-related
Hedge funds may exhibit "style creep" as expenses. SFOs that shortchange reporting
managers venture into new markets to capability often find themselves trying to make
enhance returns. decisions with inaccurate, outdated information.
• Particularly in times of extreme market
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COMPLIANCE AND RISK MANAGEMENT (CON D)
Accounting and Tax Reporting compliance. If the trustee of the trusts is a
Private Trust Company (PTC), the SFO will
Most SFOs handle tax reporting and estimated typically manage administrative and investment
payments for family members and other SFO functions for the PTC.
clients. Most of these clients will have local,
state and federal tax filing obligations; some Asset Protection and Reputation
will need to file in multiple jurisdictions. With Management
the increasing prevalence of complex holding
structures incorporating multiple pass-through A major creditor claim—whether from a divorcing
entities and grantor trusts, the task of complying spouse, an injury occurring on family property,
with tax reporting obligations is growing steadily or consequences of a vehicular accident—can
more difficult. The risk is significant: failure to file be a significant threat to a wealthy family. How
accurate tax reports and make timely payments a given asset is titled, held and insured can be
can subject the client to audit, interest and critical to managing such threats successfully.
penalties. In addition to working with in-house The SFO generally will be responsible for
and outside accountants to ensure timely filing managing asset protection strategies and for
and payments, the SFO will need to stay ahead implementing multiple strategies (such as
of tax law changes and new filing requirements. limited liability holding structures, insurance,
As demonstrated by the recently implemented indemnification agreements) where particular
rules requiring disclosure of foreign bank circumstances warrant a layered approach.
accounts (the so-called FBAR requirements), SFOs for celebrities and prominent families are
the cost of failure to comply can sometimes be developing detailed risk-management plans that
greater than the value of the asset. lay out procedures for family and staff to follow
in the event of an incident or emergency. Such
Estate Planning plans are particularly important for families that
travel abroad frequently or entertain extensively.
Most SFOs play a key role in helping clients to
put in place effective tax planning and ensuring With the rising use of computers and social
the planning is properly implemented. As with networking sites by family members, many SFOs
accounting and tax reporting, the prevalence are also developing reputation-management
of complex investment and wealth holding protocols to reduce the risk of identity theft,
structures leads to equally complex estate kidnapping, extortion or harassment of family
planning structures. The SFO will generally members.
be responsible for coordinating with counsel
on the development of estate- and gift- Background Checking
planning strategies and updating planning as
circumstances and assets change. SFO clients The biggest risk to a wealthy family is an inside
often include one or more multigenerational job: a theft or other crime perpetrated by a
trusts created by prior generation family member of the family's inner circle of staff,
members, and the SFO is typically responsible advisors and service providers. Most SFOs
for handling much of the administrative work for undertake detailed background checks of
existing and new trusts, including maintaining potential hires, and many do extensive vetting of
accurate books and records, producing detailed advisors and service providers as well.
accountings, and handling tax reporting and
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SFOs for Business-
Owning Families
SFOS FOR BUSINESS-
OWNING FAMILIES
1
Building the family office apart from the
business also increases opportunities
for involvement offamily members who
don't participate in the business...
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SFOs FOR BUSINESS-OWNING FAMILIES
Many business-owning families create an the same time, which should staff attend to first?
informal family office within the business Risks of gaps in reporting and compliance rise
administrative group. The company's accounting exponentially when staff is responsible for both
team handles personal tax filings and financial the business and the family office.
record-keeping, while administrative staff keeps
track of insurance, record-keeping and, often, Families with operating businesses increasingly
bill-paying for senior management, and possibly are developing separate family offices to handle
for other family members as well. The benefits their personal investments and manage their
of an embedded SFO are obvious: the family non-business assets. Having a separate office
can leverage an existing resource, so the family provides for greater privacy and confidentiality,
office is efficient and cost-effective—or seems and allows for hiring staff with the specific
to be. skillsets required by the family office. Family
office staff won't be subject to the hiring
There are serious drawbacks to an embedded practices of the corporation, permitting the
SFO. First and foremost, the focus of a family development of an SFO-specific organization
office—wealth preservation—is different than chart, responsibilities, compensation, and work
the focus of an operating business. Staff often practices. A separate structure for the family
doesn't juggle the varied responsibilities well, office also encourages a longer-range focus for
and skills that are critical in the business realm the family's own strategic planning.
don't necessarily translate into the family office
realm. For instance, partnership accounting Building the family office apart from the business
and reporting for trusts and complex investment also increases opportunities for involvement
structures is quite different than corporate of family members who don't participate in the
accounting, and staff may lack the time, training business. By expanding family involvement,
and technology to handle both jobs well. The the SFO can become a force for strengthening
legal structure and governance of an SFO are family cohesion. Some families are using their
also quite different than those of a business, SFOs to create entrepreneurial venture funds,
and substantial missteps and mistakes may investing in promising new businesses or
occur when business practices are automatically technologies, thereby increasing the odds of
carried over to family office matters. Priorities expanding rather than simply preserving the
may be unclear. For instance, if an emergency family's capital.
occurs in both the business and family office at
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Adapting to Changing
Circumstances
r For redemptions of SFO investments,
as with redemptions of interests in
any privately held, illiquid entity, the
challenge will lie in valuing the redeeming
client's interests in the SFO's funds...
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ADAPTING TO CHANGING CIRCUMSTANCES
As families grow and circumstances change, prepare for a time-consuming process. It often
their SFOs will need to change and adapt in takes longer to dismantle an SFO than it took
turn. Anecdotal evidence suggests that the ratio to create it. Closing an SFO or redeeming a
between the assets managed and the number client out of interlocking and complex investment
of clients served is an important predictor for the holding structures is a multi-step process, even
long-term success of an SFO. The larger the if every investment is liquid and notice periods
value of the assets, and the smaller the number are short. When the investments include hedge
of clients, the more efficient and cost-effective funds with long notice periods and gates,
the SFO will be. This is not to say that there extensive commitments to private equity funds,
aren't successful family offices for very large natural resources, and real estate, generating
clans, but as the number of clients grows, SFOs the necessary liquidity can take years. For
must strengthen management and governance redemptions of SFO investments, as with
and manage service creep to remain viable. It redemptions of interests in any privately held,
can be particularly difficult for a SFO serving illiquid entity, the challenge will lie in valuing
a large family to remain cost-effective when the redeeming the client's interests in the
family members have widely varying personal SFO's funds. Such interests will be subject to
assets and net worth. In such circumstances, discounts from capital account value—generally,
unless a single family member is willing to bear quite substantial discounts—and the process
the expense for the entire office on behalf of of determining redemption value can be a
the rest of the family, spreading the cost of the flashpoint for conflict among SFO clients. The
SFO's services through pricing mechanisms redemption process will be most successful
can be extremely difficult and, if not done with when the process for requesting redemptions
full transparency, can generate conflict and and determining redemption values is set forth
dissension. in writing and agreed to by all the clients of the
SFO at the outset.
Strategies that SFOs have employed to deal with
changing circumstances include: Recognizing that clients will periodically need
access to liquidity, and that unplanned-for
Dissolving, to permit clients to create their redemptions and dissolutions can be extremely
own, smaller SFOs or join a multi family difficult and time-consuming to navigate, many
office (MFO) SFOs have created family banks. A family bank
offers SFO clients the opportunity to borrow
Reducing the number of clients served against their interests in SFO investments or to
('pruning the tree') to permit focus on a take partial redemptions. Family banks have a
subset of clients with common needs number of advantages: they provide clients with
access to liquidity at affordable rates and reduce
• Narrowing the services provided by the SFO clients' need or desire for redemptions. They
(for example, focusing only on investments also make liquidity available to all clients on the
and requiring family members to contract same terms, unlike handling requests for liquidity
outside the SFO for accounting, tax on an ad hoc basis, with larger/more important
reporting, bill paying etc.) clients potentially getting preferential treatment.
Bringing in outside clients, thereby
becoming a MFO
Families who opt to dissolve their SFOs or
significantly reduce the number of clients should
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Key Technology How to Meet
Needs For SFOs Technology Needs
Technology
r
A critical early task in setting
up an SFO is defining the
mission of the family office...
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TECHNOLOGY
To be successful, an SFO will require robust aggregated view of their balance sheet,
technology as well as an appropriate structure. income and cash flows across multiple
Many SFOs fail to optimize their technology custodians and financial relationships.
capabilities, either due to a lack of execution The package should also enable robust
or simply a lack of awareness around available ad hoc reporting (including risk metrics
solutions. Below is an outline of the six key and performance analytics) on each family
technology needs for SF0s, along with a member's comprehensive net-worth picture.
roadmap for meeting those needs.
5. Investment and analytics tools: Increasingly,
Key Technology Needs For SFOs SFOs are either insourcing all or portions
of the CIO function to gain greater control
1. Family portal and document vault A and transparency over their external
document vault permits encrypted/secure investments. A SFO with any degree of
connectivity and communication among in-house CIO function will require portfolio
SFO staff, family members and interested management and trading systems, as well
parties, along with electronic storage of as market data and manager research/due
all family documents (family history, legal diligence databases.
agreements, wills, statements, etc.).
6. Infrastructure and security: SFOs have
2. General ledger accounting: A double- traditionally self-hosted their data and
entry accounting system, with workflow technology solutions. In other words, they
and accounting controls, integrated with have acquired and managed their own
investment and financial reporting, permits IT equipment, software and processes.
the SFO team to track the inflows and However, outsourced providers now offer
outflows of the family members, office and cloud-based virtual hosting services in
related entities. highly secure (SAS 70 Level II and ongoing
security audit testing certification) and
3. Financial administration: The SFO cost-effective hosting environments (with
accounting package should provide for disaster-recovery support). SFOs should
management and payment of all expenses consider the cost/benefit and ongoing
and accounts receivable and payable, flexibility of the latest hosting options.
ideally, with integration and auto•posting to SFOs also must consider their IT staff and
the general ledger. Automation, along with organization: whether full time IT employees
the appropriate controls (verification and are needed or whether IT support can be
approval workflows), is critical to manage adequately outsourced.
the volume and complexity of transactions
most SFOs face.
4. Aggregated data, analytics, and reporting:
The accounting package must be capable
of providing family members with an
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TECHNOLOGY poNnv
How to Meet Technology Needs 2. Selection: SFOs that undertake an IT
strategic-planning process leading to an
Because IT is a mission-critical function for RFP process have a myriad of options
every family office, SFOs must take a strategic concerning the types of technology
approach to designing, selecting, executing and approaches they can take due to the ever-
maintaining their IT systems and resources. increasing number of vendor solutions
The task of developing a strategic plan for IT emerging to meet the unique needs of
investment is complex. For this project, the SFO SFOs. Some SFOs opt to leverage and
would be wise to engage a consulting group with integrate a number of disparate stand-
specific experience designing IT solutions for alone vendors to meet their needs. For
SFOs. example, they may use a general ledger
from a provider such as Intuit, QuickBooks
1. Design: Whether upgrading an existing or Microsoft, coupled with a reporting
technology infrastructure or starting anew, package such as SAP Crystal Reports, firms
an SFO needs to begin by assessing its such as the Rackspace for Cloud hosting,
technology needs and requirements, taking financial administration from the bill pay
into consideration all the family members, capabilities of their banking relationship,
business and investment entities, office etc. Others leverage a single provider to
staff and external advisors that must be meet the majority, if not all, of their needs
supported. SFOs are increasingly adopting (examples include: Wealth Touch, Archway
institutional-like requirements around their Technology Partners, and RocklT). Families
IT in terms of mobile and real-time online with more limited current and forecasted
accessibility, tools for trading, analytics needs, who believe they can ably execute
and research and, most of all, looking to and maintain their technology themselves,
achieve greater transparency. In particular, typically take the former approach. Those
SFOs seek greater visibility into all of their who need a more robust and scalable
direct and manager fund investments, solution are increasingly partnering with
real-time evaluation of the level of risk single-source providers. SFOs should
(through standard deviation, VaR, etc.) and also be aware that a number of financial
look-throughs on asset class, holding and institutions have begun developing in-
geographic exposure across investments. house capabilities or partnering with leading
They also require monitoring of counterparty family office technology providers that offer
relationships and clarity about their global families and SFOs IT solutions and related
asset allocation at the entity, household and services such as access to market data and
individual levels. These needs should all be tools to manage risk, analytics and trading.
reflected in the strategic plan. The strategic- Their technologies may be integrated into
planning process will include documenting, the family offices investment management
confirming and prioritizing needs and and banking systems or on an Ala carte
requirements, as well as developing due- basis. These options are often viable
diligence criteria for vetting potential solution and cost-effective for SFOs (as they are
providers. For example, the due-diligence typically subsidized or simply included for
criteria will likely include: insource vs. no additional charge as part of the overall
outsource, buy vs. build, firm size/tenure, services).
security standards and reference checks.
Ultimately, the process will lead to a request
for proposal (RFP) and evaluation of service
providers who meet the criteria.
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TECHNOLOGY (CONTD)
3. Assessment of multiple-solution approaches team or an external IT consultant to
and providers: Gamer detailed cost data in implement the chosen IT solution. Using an
the evaluation process and benchmark the outside team for implementation can speed
cost projections against peers. up the upfront implementation, but in the
maintenance phase that can become costly
When evaluating options, SFOs should over time. Those SFOs that opt to outsource
select the solution(s) that provide for all their technology needs via a financial
of their requirements, allow flexibility and institution or third-party partner will often
scalability for ongoing growth, require be able to get up and running more quickly
limited investment in maintenance and than those that choose a more customized
enhancements, and above all, ensure or in-house approach. SFOs with relatively
the privacy and security of the data and uncomplicated reporting needs that they
documents of the family. One of the outsource to an external provider may
objectives of the process should be to be able to use modular options, or may
achieve collective buy-in across the staff choose to take advantage of the provider's
and family members who will use the IT configuration and customization abilities (at
system. additional cost).
4. Execution: Experience suggests it is the 5. Maintenance: IT costs for SFOs vary
execution phase that creates the greatest widely depending on their IT needs, the
challenges for SFOs, making ease- number of entities, global reach, assets
of-implementation a key priority in the under administration (AUM), type of assets
selection process. It is not enough for an and liabilities, and the approach they
SFO to establish criteria, circulate an RFP, take to the IT environment. The total IT
evaluate providers and choose a solution. budget will typically include: consulting
Sufficient resources (including funds, time, support throughout the process, hardware
focus and attention) must be allocated for costs, software license fees and annual
implementing the chosen solution. Some maintenance costs (typically a percentage
SFOs have sufficient technical expertise of license fees), outsourced operations
to evaluate and select an in-house fees (typically annual fees based on the
integrated solution leveraging multiple complexity of services such as aggregated
software providers, but most find it overly reporting or financial administration: e.g.
burdensome to implement, configure and number of entities. number of transactions,
customize, integrate and test the chosen AUM, etc.), professional services
solution. Other SFOs taking the in-house configuration and customization of solutions,
multi-solution approach will engage the and hosting and data management.
software provider's professional-services
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TECHNOLOGY (CONT'D)
For illustration purposes, based on industry of entities, alternative investments, transaction
research and interviews and surveys, SFOs and bill payment flow, etc.), customization needs
can expect to maintain an annual IT cost base and geographic dispersion.
(software, operational outsourcing, hardware
and hosting fees, and IT staff) of 10-15 bps of For budgeting purposes, SFOs must consider
their AUM. The large majority of SFOs have ongoing upgrades (software and infrastructure),
moderate IT requirements. They can choose a research and development costs, evolving
basic general ledger and manually create reports requirements of the office and family members,
via Excel, while maintaining a small or part- the pace of change in technology capabilities,
time IT staff. These SFOs typically have annual and the complexities of IT security and data
costs in the $50,000-$150,000 range. However, management. Given these considerations,
SFOs that have significant IT requirements many SFOs that previously chose to handle IT
often leverage one of the leading family office in-house are increasingly looking to outsource
services-outsource providers (Wealth Touch, their core IT needs to third-party providers,
Archway Technologies, or Rockit for example), while maintaining a small IT staff to attend
in addition to IT staff and other IT software and to less complex office and individual family
infrastructure. They might see total costs of member needs (e.g. property and personal use
$3 million to $ 4 million+, driven largely by the vehicle connectivity, security, mobile device
complexity of their balance sheets (the number management, etc.).
2013 Family Office Association and Angelo J. Robles
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Chief Chief Chief Chief Legal Director of Director of Family Executive Bookkeeper Family
Executive Investment Firiarcio, Officer Philanthropy Information Office Assistant Seam:,
Officer Officer Officer (CLO) Technology Manager Or.,or
(CEO) (CIO) (CFO)
SFO Personnel
r Given the importance of talent, the family —I
should strongly consider interviewing
and selectively working with one or
multiple recruitment professionals that
have experience with staffing senior SFO
L positions...
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SFO PERSONNEL
With the mission statement, infrastructure and all Hiring the Team
the other pieces in place, the family is now ready
to source and hire the SFO team. The most common SFO positions are outlined
below. It is recommended to hire carefully
With any position, there needs to be a clearly and prudently to ensure the right personnel. A
defined mandate and job description, a process family should hire only the employees that are
for hiring and a due diligence investigation absolutely required initially, while outsourcing
conducted for all potential hires. An employee other functions. Over time, additional employees
handbook outlining protocols and procedures can be hired to replace outsourced services in a
drafted by an employment attorney is phased approach.
recommended. In addition, the attorney needs
to draft non-disclosure and privacy documents Chief Executive Officer (CEO)
for all interviewees and further documentation,
including employment agreements, for all hires. The Chief Executive Officer (CEO) should be a
business savvy, highly experienced professional
SFO Recruiters who spearheads the SFO. Trustworthiness,
leadership, communication and the unwavering
Given the importance of talent the family should ability to execute the family plan are essential.
strongly consider interviewing and selectively This is a role for an "Expert Generalist".
working with one or multiple recruitment
professionals that have experience with staffing Job Responsibilities
senior SFO positions.
Usually, the CEO is an experienced business
Compensation Specialist professional and leader, with experience in the
specific sectors in which the SFO invests. The
The SFO should engage a compensation CEO should have broad knowledge in finance,
specialist experienced in SFOs to assist in accounting and other technical areas; however,
designing a compensation and benefits plan to he or she does not have to be a true expert in
attract, retain and motivate the most qualified every technical aspect of the SFO.
candidates. More than simply base salary
ranges, a compensation specialist artfully There are times when a very strong financial,
designs a compensation package that may accounting or legal background is preferable
include short and long-term incentive bonuses, to business and leadership savvy. The right
carried interest opportunities, co-investment CEO for an SFO that runs multiple operating
opportunities, qualified retirement plan offerings, businesses will likely not be the right CEO for
insurance, and deferred compensation (409A) I an SFO that invests primarily in public markets.
phantom stock "golden handcuff' strategies. The There is no set formula and the SFO and its
right mix aligns interests, encourages long-term personnel must be customized per a family's
employment and productive relationships. needs.
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SFO PERSONNEL (corat)
The CEO needs to be engaged in all aspects mission and vision. This is why leadership,
of the SFO, yet understand the importance of business savvy and communication are
delegating (with oversight and accountability). a constant theme in the description and
The CEO needs to communicate on an on-going responsibilities of this role. Using a sports
basis with the family and focus on the SFO's analogy, the family is the sports franchise
mission. This position answers directly to the "owner" and the CEO is the "coach" who needs
family leaders and SFO board/committee. to maximize and coordinate the efforts of all the
"players" (i.e. employees).
For a CEO to be effective, he or she must have
the ability to engage multiple family members CEO Salary Ranges and Compensation
and generations. Education and motivation of
the younger generation will critical to the long- As of this writing (2012) the CEO in a small
term success of the family and the SFO. An SFO commands $300,000 - $600,000 and in a
understanding of family dynamics and the ability larger SFO (or small SFOs with more dynamic
to facilitate critical family discussions effectively requirements and/or family members that see
is also important. the value in a great aspirational candidate
regardless of cost) can cost anywhere from
A CEO should embrace modem technology $500,000 - $2,000,000, inclusive of base salary,
as a family communication and business short-long term incentive bonuses, deferred
management tool to advance the success of the compensation and, possibly, co-investing
SFO in servicing the family. opportunities.
Depending on the family's desires and Experienced family office advisors and principles
expectations, a well-connected and business- highly recommend aligning and motivating the
savvy CEO can source business, real estate and CEO and CIO (and at times other positions)
other opportunities for the family. with co-investment opportunities to attract truly
top tier talent. SFOs are competing with global
Additionally, some families desire to seed fund institutions and so must have commensurate
and develop partnership interests with talented compensation to attract, retain and motivate the
traders (i.e. hedge fund, private equity, etc.), as best talent. In a more dynamic CEO role, often
well as invest in emerging growth companies. with more direct and alternative investments,
A proactive CEO can help with sourcing and a commitment from the CEO to commit a
vetting these opportunities. percentage of their salary, bonus and/or deferred
compensation to co-investment opportunities
The CEO needs to carry out the mission and can be mutually beneficial.
coordinate effectively all aspects of the SFO
in a synchronized effort in fulfilling the family's
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37
SFO PERSONNEL (CONTD)
Chief Investment Officer (CIO) the actual investing of a particular allocation,
such as cash management, bonds, equities,
The other primary most senior position in an real estate and commodities. In addition to
SFO is the Chief Investment Officer (CIO). (or instead of) traditional long-only managers,
Broadly this role falls into two camps: direct alternatives managers may be selected for a
investors, and allocators to managers. given allocation to add shorting, leverage and
derivative strategies. The choices on money
True Investors managers are generally presented and approved
by the family leaders and investment committee.
Although less common than allocators, many
larger families and entrepreneurial families CIO Salary Ranges and Compensation
see the value in being direct investors. This
commonly means hiring a CIO with significant For many SFOs, the CIO will be the greatest
and successful direct investment and investment expense and also its greatest generator of value.
banking expertise. Direct investors typically Direct investor CIO base salaries can range from
scour the globe seeking opportunities, making $250,000 to $500,000. However. factoring in
larger and more long-term allocations than an annual cash bonus and deferred compensation
allocator would typically make. from incentive allocations in deals sourced by
the CIO can bring total compensation for a top
There are advantages to being a direct investor: direct investor CIO to several million dollars or
keeping it all intemal, controlling the investments more.
and truly knowing what you own. Such an
investment philosophy better controls taxes, The CIO for an allocator SFO commonly falls
the exit from such specific investments often into a base salary from S200,000 - $400,000
receives more favorable capitals gains tax with bonuses ranging from $200,000 to
treatment, and can reduce investment-related $600,000. Some allocator SFOs provide
expenses deferred compensation in the form of incentive
allocations, though such incentives are less
For SFOs that seek to be direct investors, the common than for direct investor SFOs.
CIO must have a very strong grounding in direct
deals and investment banking, while outside In addition, both CIO types are often presented
managers are used to execute the other asset with the opportunity to co-invest along side the
classes in the allocation that are not the direct family in addition to the before-mentioned family
focus of the CIO. Over time, the SFO may elect allocation as part of a deferred compensation
to build out internal expertise and take a more plan.
direct investing approach in these other asset
classes as well. Some SFOs require the CIO to co-invest,
seeking full commitment into the investment and
Allocators aligned interest.
More commonly, SFOs are allocators. In this Both the direct investor and allocator models
scenario the CIO needs to be first and foremost will generally require the SFO to hire junior
excellent at planning, organizing, sourcing analyst(s) to source and evaluate opportunities.
(money managers and business opportunities), Total costs can vary and include some of the
due diligence, monitoring, validating and same structure of salary. bonus, deferred
reporting on all investment activities. compensation and co-investment opportunity
as in the CIO position. Salary levels + bonus
The CIO of an allocator SFO needs to source typically total between $150,000 - $300,000 per
best-in-class money managers who carry out analyst.
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SFO PERSONNEL (CONTD)
Chief Financial Officer (CFO) desire to constantly view updated cash flow
reports, family income and expense statements,
For families with substantial business interests as well as financial statements (i.e. balance
and/or significant personal, trust and partnership sheet). The CFO needs to perform this function
accounting requirements, the CFO is a highly and maximize utilization of the applicable
desired professional addition to the SFO. infrastructure and technology systems at their
disposal in preparing documents and reporting.
Traditionally, the candidate would have a If there is no CFO, then the CEO may take on
strong combination of business and personal this function directly or manage and compile the
accounting background, preferably from the Big data from internal sources (CIO, bookkeeper,
Four, as well as CFO experience in a successful accountant, etc.) or outsourced providers.
private company.
Although sometimes sourced to bookkeeping
It is not uncommon in scenarios where the family and/or an executive assistant, the CFO may also
has multiple business interests for the SFO handle bill paying for the SFO as well as the
CEO, to be a CFO by training, with a very strong family.
accounting background, and that accounting
function remains core to their CEO duties. The CFO commonly assists in evaluating
business and real estate opportunities for the
Job Responsibilities family, managing lines of credit, business and
family loans, as well as cash distributions to
The CFO position within an SFO differs from family members.
a traditional CFO position in other companies
in that this position is also responsible for A combination of business and personal financial
the personal tax issues and returns of the management capabilities is highly preferred for a
family members (including family trusts and CFO, but if the family has a specific need for this
partnerships). In large SFOs with multiple role, the expertise of the CFO may reflect that
accounting personnel on staff, this may be under need and then the CFO can coordinate hiring or
the supervision of the CFO. outsourcing for the other areas of responsibility.
The CFO should be experienced in complex CFO Salary Ranges and Compensation
multi-generational estate planning and needs
to coordinate efforts with family legal council Base salary frequently ranges from $175,000 -
(whether in-house or outsourced). In certain $250,000. Salary, combined with short-long term
areas of extreme tax specialty on these issues, bonuses, deferred compensation and (although
the CFO should source appropriate accounting less common than the other senior positions
council and coordinate efforts. noted) may include co-investing opportunities,
combined compensation frequently will range
The CFO should coordinate with the CIO on between $300,000 - $550,000. SFOs created
tax strategies for the family involving their by financial figures frequently prefer CFO type
investment portfolio. Tax overlay, capital gains 'CEOs' so that the investing aspect remains
decisions on sales, and many other aspects the domain of the family principal; in such
dictate that an efficient SFO has synchronized cases cash flow, business management /
efforts among all personnel. Coordinated and accounting, personal accounting, partnership
integrated management is one of the primary and LLP interest as well as estate planning are
benefits of establishing a SFO. paramount talents in the key executives.
Many family leaders, as well as the CEO,
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SFO PERSONNEL (CONTD)
Chief Legal Officer (CLO) combined compensation frequently will vary
between $300,000 - $550,000.
A Chief Legal Officer (CLO) is common in
more substantial SFOs. However, as stated Director of Philanthropy
throughout, it is all about what is best for the
family's needs. A key benefit for the family is Some families elect to create a Director of
building out an SFO organization that is highly Philanthropy position. Most commonly, the
customized. family's philanthropic initiatives are directed
through a separate entity, such as a family
Job Responsibilities foundation(s), as opposed to directed by the
family SFO.
Families with highly complex and/or multiple
business interests can benefit greatly from hiring It is always recommended to create separate
an in-house legal professional. The CLO can entities for the SFO and the family foundation(s).
evaluate business, real estate and complex Until a family's philanthropic mission and giving
investment opportunities from a different level is sufficiently expansive to warrant hiring
perspective than the other senior executives a full time director, typically an engaged family
of the SFO. The CLO can negotiate business member assumes the responsibility for the role.
transactions and perform closings as well.
Most families of significant wealth desire
The CLO may be hired for both business and to improve their ability to identify and verify
personal needs, or have a focus on the personal philanthropic opportunities for causes that are
family needs, organizing and monitoring family in alignment with their family values, investment
trusts and partnerships, as well as trust & focus, and personal passions. More often, the
estates issues. decision is based on passion and engagement,
and less so by financial motivations.
As noted earlier in the section on CFO, for the
principal who remains an active investor (this is Job Responsibilities
how their wealth was created), a highly talented
and trusted attorney can be the choice of the The family member or director selected to
CEO. undertake this endeavor needs to understand
how philanthropic endeavors fit within the family
Families of significant wealth often need multiple mission statement and business plan. Focusing
specialized experts in business, patents, active family members and engaging younger
litigation, marriage law/pre-nuptials, trust & generations in their passions is critical to this
estates, etc. A well-diversified and connected role.
CLO can manage these areas through
internal staff and outsourced relationships and The Director of Philanthropy, along with a
coordinate all efforts. specific philanthropic advisory committee,
sources and vets philanthropic opportunities
CLO Salary Ranges and Compensation aligned with the family mission statement and
business plan. If the family seeks outside
Similar to the CFO position, base salary contributions, fundraising experience is
frequently ranges from $175,000 - $250,000. preferred, with both traditional and online
Salary, combined with short-long term bonuses, expertise. Executive management experience
deferred compensation and (although less at a foundation or other charitable experience
common than the other senior positions would be recommended.
noted) may include co-investing opportunities,
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SFO PERSONNEL (CONTD)
How the family should donate money to various SFOs have critical computer needs and highly
organizations involves legal and tax implications. specialized software requirements that all need
This is best left to experienced in-house or to be supported and upgraded on an ongoing
outsourced legal and tax professionals. Family basis.
foundations, charitable remainder trusts, and
charitable lead trusts are all viable options. This position should positively impact family
The Director of Philanthropy should assist connectivity and communications as well as
in managing the process and distributions costs and control of the SFO.
to charity (no matter the vehicle), as well as
following through to gauge and measure the This position can range from $100,000 -
results. $150,000, depending on the complexity of the
technology infrastructure required.
Families are encouraged to organize applicable
philanthropic giving vehicles only after they are Family Office Manager
fully committed to giving. The first step is to
develop a philanthropic strategy built around the The Family Office Manager is a unifying position
family mission statement and business plan. A that focuses on the SFO running as efficiently
truly engaged family member is often needed to and effectively as possible. This position can
drive this process. Philanthropy is an excellent involve HR functions (managing directly or
way for younger family members to feel active in in coordination with an outsourced firm). The
the family decisions. Family Office Manager frequently is the conduit
for the family and in-house staff and assists with
Philanthropic giving goes deeper than tax coordinating outsourced professionals.
benefits, and helps to teach the younger family
members about compassion, giving and choices. The Family Office Manager is commonly less
defined by a traditional role than other positions.
Director ofPhilanthropy Salary Ranges and The position requires a person of diverse talents
Compensation who learns quickly, is highly organized, and
initiates solutions.
If going outside the family to fill the position,
salary can range from $100,000 - $200,000. In smaller SFOs, the Office Manager will
coordinate business and personal services for
Director ofInformation Technology the family, in conjunction with the executive
assistant.
Large SFOs frequently hire a Director of
Information Technology (IT). This position is This position can range from $100,000 -
vastly underrated and should be considered in $150,000.
all SFOs. This position advises and coordinates
the technical infrastructure of the SFO. Many
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SFO PERSONNEL (CONTD)
Executive Assistant Bookkeeper
This position often supports the CFO, or in
Families can have one or multiple executive smaller SFOs without a CFO, may take on
assistants depending on the size and number additional responsibilities. Managing payroll (or
of employees of an SFO. Frequently, there is an coordinating with an outsourced firm), handling
executive assistant to the key family leader(s) receivables, paying business and personal
and another executive assistant assigned to key family bills, coordinating medical and insurance
SFO personnel. claims, processing and coordinating mail (this
may also be handled by an executive assistant)
The responsibilities of this position, particularly are just some of the traditional responsibilities of
at the personal level, can vary widely. An this position.
executive assistant may act as the primary
person coordinating household management This position can range from $50,000 - $90,000.
and personal household staffing needs. They
may manage multiple personal matters such as Family Security Director
medical information, insurance, family vehicles,
child care, and collectibles. They may be the Many families are rightly concerned about
primary conduit to the family leader for personal security and are finding a need to hire a
appointments, calendar management and Security Director to manage and mitigate family
children's needs. residence, business, cyber and outside activity
risks. If not a direct employee of the family or the
Personal service and impeccable organizational SFO, the security director can be an outsourced
skills are the hallmarks of this qualified specialist. In larger SFOs, the Family Security
professional. Being infallible under pressure and Director is also responsible for the security
proactive in the identifying and meeting needs of measures within the SFO, including offices,
the family or key SFO personnel. The executive technology security and family safety.
assistant is excellent at communication (written
and verbal) and proficient in technology. This position can range from $100,000
$200,000.
This position can range from $75,000 -
$135,000.
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I
Trend 1
F1- Trend 2 Trend 3
fa
Global Trends in SFOs
SFO success depends in large
part on how effectively the family
reevaluates and reexamines its
goals and objectives...
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GLOBAL TRENDS IN SFOs
Trend 1: There is tremendous upside potential • Building a cross-border family agenda
for successful development of family offices in • Anticipating global political change
strategic growth markets of Asian, Latin America, • Mapping tax, legal and regulatory priorities
the Middle East and Russia that adapt to the • Evaluating strategic relationships
following global and industry realities: • Embedding family vision and values and an
ethos of responsibility in the SFO culture
• A tectonic shift in family wealth from
mature to strategic growth markets. The SFO success depends in large part on
nature of this new family wealth is, by how effectively the family reevaluates and
definition, entrepreneurial. reexamines its goals and objectives, especially
• 75% to 80% of first-generation family as family leadership changes, against this
wealth will likely be transferred within the standard set of common imperatives.
next decade.
• Say adios to the traditional tax-neutral Trend 3: An SFO's approach, tone and
offshore family wealth model. SFOs in achievable results vary in different parts of the
strategic growth markets must vigilantly world, requiring global advisors to adopt different
monitor the tax, legal and regulatory strategies—especially in a post-financial crisis
environment in jurisdictions where wealthy environment.
families maintain assets.
• Family education and governance, which Family governance and family wealth-planning
enable families to link their values across strategies may be unfamiliar to SFOs in
generations, must become a priority for certain strategic growth markets, but they are
global SFOs. increasingly aware of the adage of •shirt sleeves
• Operational efficiencies require families to shirt sleeves in three generations." Many
of means that have newer family offices recognize the need for proper family governance
to outsource and delegate critical portions and family wealth-planning strategies during the
of SFO management to highly trusted lifetime of the family wealth creator.
advisors.
• Global political risk requires However, even after implementing a family
entrepreneurial families to evaluate and governance system during the design phase
manage, where possible, how certain of an SFO, families must constantly refine and
geopolitical upheavals (such as the Arab reevaluate their values, vision and mission
Spring, for example) will impact their throughout the fife of their SFO.
businesses and their SFOs.
First-generation entrepreneurial wealth creators
Trend 2: All global families—regardless of in strategic growth countries now demand
geography, industry, ethnic make-up, dynamics independent, thoughtful and authentic advice
and individual objectives-share certain and family client leadership from their bankers
common imperatives to effectively develop and advisors. Instead of hawking opaque
relevant standards in the following areas: financial products to meet artificially mandated
sales quotas, everything now must be carefully
• Retaining top management talent and individually tailored to meet the complex
• Sustaining growth and profitability business and personal needs of the families—
• Optimizing global capital structure which is the way it should have been all along!
• Adapting to evolving risk profile
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The Modem Single The Modem Single The Modem Single
Family Office 1 Family Office 2 Family Office 3
SFO Profiles
A full-time general counsel with deep
experience on direct deals and hedge
funds oversees the SFO's global dealings,
direct investment and seeding activities...
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45
SFO PROFILES
• The Modern Single Family Office 1
This family office was created in 2003 in New
and travel the world to narrow their ideas down
to two or three core themes for which to do
-deep dive' research. In the spring of 2011. most
York by a successful proprietary quant trader at of the portfolio was allocated as follows:
a large global bank. Its primary mandate was
to aggressively manage his assets by pursuing • 18% in mortgages and credit,
exceptional long-term returns. Currently in his • 15% in equity-event driven and equity long/
late 40s, this wealth creator is married with two short,
young children. • 14% in macro/emerging markets,
• 8% in quant strategies
The SFO employs 11 individuals. The CIO, a • 6% in direct positions and hedges including
former hedge fund manager, formalized the highly convex option trades as protection
SFO's investment philosophy: to create positive from disruptive market events
absolute returns that have low correlation to 40% in real estate, private equity, seed
major market indices, by focusing wholly on deals and carbon credit arbitrage
generating alpha. From lime to time, tactical
bets are taken on directional long or short The SFO operates with a central prime broker
opportunities. The CIO hired an analyst to and works with 15 smaller niche-focused hedge-
custom design and maintain a technological fund managers who traffic in less crowded
platform for account aggregation, reporting spaces and have most of their personal wealth
and an analytical risk management tool, plus invested in their funds. These relationships come
top-level researchers, operations people and IT with advisory board seats, favorable terms and
professionals. A full-time general counsel with high transparency.
deep experience on direct deals and hedge
funds oversees the SFO's global dealings, direct Internal talent with connections to the industry
investment and seeding activities. helps the SFO source smaller managers through
fellow SFOs, traders, analysts at institutional
The top-tier professionals, who have been banks and other hedge fund managers. The
through a few market cycles, know how to SFO opted not to bear the cost and time of hiring
manage risk and anticipate reversals. They direct and internal investment teams, but it has
receive attractive compensation, including pulled investment teams from other institutions,
base salary and a discretionary bonus. Senior such as one team of Ph.D.s lifted out to do a
managers receive phantom stock. Profit specific trading strategy. After the team was
participation consists of half cash and half in an spun out, the SFO remains part owner of this
investment with the fund which vests in three independently operated investment firm.
years. when they achieve and exceed their
investment activities. All investors, principal and Family principals will someday step back from
outside the investment vehicle, pay full fees, the risk as the importance of preservation,
which are currently 1 and 10. charitable giving and their own legacy come to
the fore, but for now they are fully engaged with
The SFO's investors consider multiple the market.
investment opportunities several times a year
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SFO PROFILES (coNrtv
The Modem Single Family Office 2 salary, a bonus for a part of the portfolio in which
he has full discretion, a piece of the carry, and
A successful entrepreneur created this family a carry on the overall portfolio performance if it
office in 2005 after the sale of his insurance beats internal benchmarks.
company. He hired a dynamic individual who
is sophisticated in finance and entrepreneurial They actively maintain relationships with 11
pursuits as CIO, and who is a first-generation global banking institutions (while focusing on
American and second-generation of wealth. four key relationships) to access top bankers,
researchers and traders, and for benefits
The CIO's father emigrated from Asia in the such as custody, lending, research and cash
1970s and launched a successful medical management, although the office rarely
services company, which he sold in the 1980s. participates in opportunities that the banks
The family managed its own assets initially and recommend. Instead, the banks' talent helps the
became appalled by the lack of transparency SFO flesh out ideas and collect the consensus
and high fees associated with equity trading. on the Street. A global trusted network of fellow
The founder created a software program that SFO investors, bankers, traders, hedge fund
would consolidate all public equities listed on managers, VCs and angel investors invigorates
global stock exchanges and founded a broker- the office with new investment ideas. The
dealer and clearing firm that they marketed to SFO directly seeds emerging hedge fund
active day traders in the late 1990s, which they managers, as former prop desk trading talent
sold for a significant sum in the early part of are in transition due to the regulatory climate.
this century. The founder's younger son created The CIO talks weekly with many members of
and directed the family's SFO and focused on the investment committee—key executives in
public securities. The older son worked on direct the SFO, select hedge fund mangers, bankers,
private deals. The younger son also began traders and college professors—and presents
actively managing and co-investing his own the consensus direction to the wealth creator,
family's assets with those of this wealth creator. who is the final decision maker. The CIO has
discretion over part of the portfolio, and is
The SFO's 30 employees include investment accountable for the success or failure of his
and foundation talent, a CFO, IT professional, decisions.
bookkeeper and in-house legal counsel. The
CIO's unique compensation includes base
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SFO PROFILES (CONTD)
The Modern Single Family Office 2 (cont'd) Favorable terms on fees on hedge fund
investments are explored, but transparency and
With minimal direct international exposure, the liquidity are paramount. The management fee for
SFO owns stocks of companies with strong smaller managers only covers expenses, with an
international exposure. It has no current direct incentive fee tied to success of the investments.
allocation to hedge fund managers in emerging Because hedge fund managers achieve alpha
markets, due to concerns about hedging risk and outsized returns early in the hedge fund's
in such portfolios. The SFO maintains a small life cycle, the CIO makes managers put up first
allocation to commodities, while markets of loss of capital where possible, to align them with
concern include the opaque fixed income the interest of the investors.
market, U.S. farmland, Australian real estate and
gold and coffee bean prices. The SFO elected While the two families in this multi-family office
to redeem equity positions allocated to hedge share risk tolerance, levels of service, expenses,
funds, as those managers were not active or vision and purpose, its challenge will be to
fluent in shorting. integrate the wider families as the generations
age and the drive for absolute returns shifts to
Current Allocation Includes wealth preservation.
• 20% cash
• 20% fixed income
• 30% equities
• 10% real estate
• 15% direct private equity
• 5% short-term position
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SFO PROFILES (CONTD)
The Modern Single Family Office 3 The SFO's eligible voting members elected a
five-person board. They serve as gatekeepers
This European multi-generational SFO emerged to whom management reports and serve two-
after the primary family business was liquidated. year terms. Board members generally refer all
The original patriarch mandated that the family business issues to management, who present
office's directors invest a significant percentage business solutions for the family office. Only
of the SFO's assets in private and proprietary family members active in management can be
business structures providing a high degree of solicited for anything and can direct matters to
liquidity. the third-party management team.
A dedicated third-party management team Expansion of beneficiary-eligible family
distributes earned income from various members across many generations has forced
businesses to family members and actively the need for an extensive and comprehensive
supports and directs the businesses that infrastructure. The SFO needs automated
generate consistent cash flow. This SFO does financial reporting and forecasting with footnotes
not permit allocations of capital to outside in five languages. At the core is an operations
or third-party money managers, which has program hosted across multiple international
proven less volatile than beta instruments and servers, which integrates all family office
has generated substantial returns on capital support needs including travel, common asset
invested. One of its key allocation requirements usage scheduling, individualized security,
is the ability to liquidate the portfolio without family and person-specific notifications, health
having to rely on the sale of a core business or and emergency care, general and individual
asset. financial reporting and banking access. The
SFO was designed as a focal point for a close-
Simple strategy guidelines were used with knit, cohesive and loving group, with emphasis
each family beneficiary, and their collective during its creation on proper governance.
needs were broken down into subsets. The organizational structure includes rules
Direct beneficiaries and representatives for of governance that take precedence over the
beneficiaries provide groundwork for good resulting financial entities and dictates the
governance. Representatives are often a best utilization of the financial structure. The
husband or wife who represents a family of five SFO's complex priorities, solutions and goals
that is entitled to one share of the distribution, emphasize wealth creation and distribution
to allow for one voice, preferably by bloodline. events to support multi-generational family
Mandatory prenuptial agreements reduce members.
potential future dissent and the consequence of
losing one's beneficial stake.
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SFO PROFILES fcasinv
The Modem Single Family Office 3 (cont'd) The SFO insists on annual audits and third-
party administrators. Professional management
This SFO eschews Wall Street's attempts to has no access to any accounts except petty
force family offices into hedge funds, private cash. Its trusted regional law firm helps reduce
equity and fixed income. Instead, it takes a costs, negotiates fees and places caps and
grassroots approach to owning businesses and parameters. The SFO employs several firms
targets the family's experience and skill sets to keep each on its toes and never allows
to enhance rates of return instead of taking a its lawyers to control anything or have any
shotgun, diversified portfolio of beta investments. discretion. The SFO has strategically outsourced
personal security protocols with regard to health,
The main consideration before investing is taxes, natural disasters, travel, kidnapping, extortion
which has jurisdictional implications and financial and media management.
structure consequences. Estate planning for
future generations avoids costly disputes and International families are complex and keeping
is constantly evolving based on tax changes. assets growing for a large family is risky. This
The family believes sustainable charitable office has found a way to successfully manage
evaluations are as important as investment both issues.
allocations and does not solely rely on consistent
donations each year.
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Conclusions
For families with substantial financial resources, Creating a well-run SFO is a smart business
an SFO undeniably provides the ultimate in decision. As with any business, it requires a
control, privacy and customization for optimizing clear mission, a fully thought-through business
the family's wealth, legacy and resources. plan and an understanding of the resources
available internally and on an outsourced basis
The collapse of renowned public and private in the SFO marketplace. An effective SFO is a
financial institutions, the panic in the global highly valuable asset that preserves and creates
economy, outright allegations of fraud among wealth for the family.
financial superstars, and the proliferation of
conflict-ridden investment vehicles make it It is important that the family electing to move
imperative for high net worth families to consider forward with its own SFO follow all critical steps,
creating an SFO to control a family's destiny and including hiring trusted consultants to help them
build upon a legacy of sustainability. design the SFO and execute the plan. The family
needs to be 100% dedicated to the creation and
The CEO of a corporation does not run a management of its SFO. A half-hearted attempt
multi-billion dollar business alone or make won't lead to a long-term positive return.
every decision in finance, accounting, legal,
marketing, and other areas. Similarly, the SFO Generations from now, after business interests
should be viewed as a way for the family to have been liquidated and/or greatly dispersed
build a talented, skilled and experienced team to and individual investments have been eclipsed,
manage its wealth in all its forms. the SFO stands as the family's unifying entity,
signaling a healthy and productive path for
The ability to create a custom SFO has never those that follow. The family SFO stands as an
been easier with the proper advice from emblem of the values established and nurtured
dedicated SFO organizations and consultants. by the family for the world to see.
New technology, selective outsourcing and the
vast pool of talented individuals available in
the marketplace allow for a family of significant
wealth to create an SFO more efficiently and
effectively than ever before.
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Authors
Angelo J. Robles
Angelo J. Robles is the Founder and CEO of the Greenwich, Connecticut•based Family Office
Association (FOA). a global membership organization that provides private educational and networking
forums with top experts, plus thought leadership and proprietary research about and for multiple
generations of wealthy families and the professionals who run their single family offices.
A member of the Princeton Council on Family Offices and the NYU Stem Family Office Council. Mr.
Robles has a long track record of leadership positions at top financial service companies, including
UBS. Before launching FOA, he engaged in several successful entrepreneurial ventures: He founded
the New England chapter of the Hedge Fund Association (where he also served as president)
and pioneered online retirement planning for Fortune 1000 executives with two Internet startups:
401KRollover.com and IRARollovers.com.
At FOA. Mr. Robles has spearheaded a series of provocative and groundbreaking Q&As with industry
experts, and white papers that address the unique needs of ultra high net worth families in the U.S.
and around the globe. These publications provide in-depth case studies of vibrant, multi-cultural single
family offices as well as sophisticated approaches to wealth protection and growth, philanthropy,
technology, social media, legal, tax, insurance and lifestyle concerns.
Mr. Robles has written several books and articles, and has appeared on Bloomberg Radio & TV
and quoted in Thompson Reuters. Institutional Investor. Opalesque, Registered Rep, HFM Week,
Investment News. EurekaHedge. The Luxury Institute. Private Asset Management, The Greenwich
Times and many others.
Amy Renkert-Thomas
Amy Renkert•Thomas is the Joint Managing Director of Withers Consulting Group, an international
consultancy helping families and entrepreneurs around the world with complex interests to articulate
what future success means to them and to decide what they need to do to achieve it. In 2009 Amy
founded Fisher Renkert Consulting LLC, a family enterprise consulting firm focused on governance
architecture and family enterprise succession planning. Prior to developing her consulting practice, Amy
was a Partner at Withers Bergman LLP, an international private client law firm, where she co-chaired the
firm's Family Office Group. She ran her family's 5th generation manufacturing company from 1990.2002
and currently serves as an officer and director. Amy received her BA from Yale, her JD from Harvard
Law School and her LLM in taxation from Case Western Reserve University School of Law. Amy resides
in Woodbridge. Connecticut
FOA would like to thank the contributions of:
Greg Coules
Logan Allin
Jamie McLaughlin
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52
Footnotes
' Raphael Amit. Wharton School. University of Pennsylvania; WHARTON GLOBAL FAMILY ALLIANCE:
Single Family Offices: Private Wealth Management in the Family Context 2004.
2 The authors wish to thank David Gum of Withers Bergman LLP. Wallace Head of Gresham Partners,
LLC, Ryan Harding of McDermott Will & Emery, and Joseph P. Toce, Jr. of WTAS LLC for their
assistance on SEC RIA registration requirements and related issues.
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Disclaimer
The Family Office Association (FOA) is an affinity group dedicated primarily to the interests of Single
Family Offices. FOA is intended to provide members with educational information and a forum in which
to exchange information ofmutual interest. FOA does not participate in the offer, sale or distribution
of any securities nor does it provide investment advice. Further, FOA does not provide tax, legal or
financial advice.
Materials distributed by FOA are provided for informational purposes only and shall not be construed
to be a recommendation to buy or sell securities or a recommendation to retain the services of any
investment adviser or other professional adviser. The identification or listing of products, services, links
or other information does not constitute or imply any warranty, endorsement, guaranty, sponsorship,
affiliation or recommendation by FOA. Any investment decisions you may make on the basis of any
information provided by FOA is your sole responsibility.
The FOA logo and all related product and service names, designs, and slogans are the trademarks or
service marks ofFamily Office Association. All other product and service marks on materials provided
by FOA are the trademarks of their respective owners. All of the intellectual property rights of FOA or
its contributors remain the property of FOA or such contributor, as the case maybe, such rights may be
protected by United States and international laws and none of such rights are transferred to you as a
result of such material appearing on the FOA web site.
The information presented by FOA has been obtained by FOA from sources it believes are reliable.
However, FOA does not guarantee the accuracy or completeness of any such information. All of such
information has been prepared and provided solely for general informational purposes and is not
intended as user specific advice.
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To learn more about FOA contact:
Angelo J. Robles of Family Office Association
203.570.2898 . angeloafamilyofficeassociation.com
Family Office Association
500 West Putnam Avenue, Suite 400
Greenwich, Connecticut 06830
www. familyofficeassociation.com
OFFICE
FAMILY)
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