From: "PETER MANDELSON"
To: "jeevacation®gmail.com" <jeevacation®gmail.com>
Subject: refined version of biz prospectus
Date: Tue, 03 Aug 2010 22:27:58 +0000
What is the new business offering ?
In category one (50% targeted share of business) - strategic political, marketing and
communications advice to governments/leaders, in particular those seeking to modernize
their countries and/or gain wider acceptance or credibility, perhaps with an eye on
trade or commercial opportunities.
In category two (50% targeted share of business) commercial advice to businesses
with a political dimension, including industries facing strategic challenges which can
only be resolved by government action, and require political advice/organisation in
achieving this. The area of specialization will be businesses in media and
communications content.
We obviously feel the most confident, and have the greatest experience and credentials
in category one.
Category two runs the risk of becoming a confused or unsatisfactory business area if
we are not clear with ourselves. I believe our pitch should be as follows:
Business and politics is co-joined. We straddle both worlds. But we are not business
people pretending to know about politics, we are political people providing a service
to business.
We provide political, not business advice in a commercial context, or strategic
commercial advice in a political context.
Our USP is an understanding of politics on an on going basis, not business.
Bankers, accountants, tax and other advisors can give specialist advice on deals or
other strategic commercial aspects. But where there is a political, communications or
government dimension, we advise. We are not business brokers, intermediaries or
seekers of one off fees. We are advisers on the politics of deals and political issues
requiring resolution and/or regulatory changes needed for an institution's commercial
protection /success.
We are political not financial advisers, management consultants or investment bankers.
If an institution doesn't need that political and communications knowledge and
advice, then it doesn't need us.
The excellent work you are doing with Universal represents such a template - strategic
communications and political advice in an industry facing challenges, as opposed to
pure commercial advice.
Client examples/targets
Category 1
South Africa
Qatar
EFTA00735268
China, in time
Category 2
Sberbank (Russia)
Essar (India)
Punj Lloyd (India)
Universal
Time Warner
EFTA00735269