Apple Inc. Bank of America "sic
*
Merrill Lynch
More controversies than expected, but
reiterate Buy ahead of iPhone 8 cycle
Reiterate Rating: BUY I P0: 155.00 USD 1 Price: 147.51 USD Equity 03 May 01/
Qualcomm royalty questions; Services, China growth Key Changes
Shares of Apple could be temporarily under pressure given the following concerns: (1)
gross margins likely benefited q/q from lower accrual of QCOM royalties by our estimate (155) Previous Curran
(Fig 1), (2) services growth deceleration from 20%+ to 18% although some adjustments 2017ERet (n) 240938.1 233.295.7
(Fig 2) alleviate these concerns, (3) China growth weak despite easy comps as sales of 2018ERet (n) 2724713 270.9573
GIGS more challenged given no form factor update and market turning more 2019ERet (n) 3045672 303368.7
competitive, and (4) a slower rate of switching when adjusted for the China slowdown. 2017EEPS 9.47 922
However, despite these concerns, we continue to like: (1) the increased capital return (up 2018EEPS 10.93 10.94
by $50bn) and the expected return of another $89bn over 2 years or 12% of market cap. 2019EEPS 1201 12.08
(2) potential for significant cash repatriation and associated optionality for incremental
capital return and M&A, (3) iPhone 8 super long cycle with higher ASPS, and (4)
Wamsi Mohan
increased traction in services including App Store, content, Music. Apple Pay, etc. Research Analyst
Reiterate Buy. IALPF8/5
• 1 646 855 3854
vramsimohan@banlcorn
Gross margins and ASP puts and takes Ruplu Shattatharya
In our opinion Apple could be accruing for QCOM royalties at a lower rate vs history, Research Analyst
MLPF&S
which Apple deems appropriate and we estimate a -100bps q/q tailwind although there .1 6468550315
are many moving pieces (see Fig 1 for details). We expect Dec to March bridge of GM ruplubhartachasyrittemlcom
as FX (-100bps q/q), volume leverage (-50bps), commodity pricing (-50bps) vs warranty Pram Singh. CFA
Research Analyst
accrual (+50bps), positive mix (+100bps) as the remaining moving pieces. The ASP q/q MLPF&S
decline of $40 can be explained by $14 for FX and $26 for seasonally lower memory • 1 646 855 4256
paramsingh@baml.com
capacity of iPhones. Apple Watch (est $4.7bn LTM revs)+ beats (est $500mn) + airpods
Jennifer F. Lang
(-200mn although supply constrained) are as large as a fortune 500 company ($5bn). Research Analyst
IALPF&S
Main risk remains FX and commodities into (Phone 8 cycle .1 646 855 2590
Jemifer(lang@baml co n
We model GM in 2H17 to remain robust given our expectation of ASP increases on
'Phone 8. however potentially large swing factors include: (1) FX (particularly relative to
China which faced a 5% headwind and weaker demand), (2) tight commodity pricing
(memory), where management noted a continued tight market (positive for WDC). Stock Data
Price 14751 USD
Adjusting estimates, PO stays at $155 Rice Otjeciive 155.00 USD
Our PO of $155 is unchanged. based on 14x Cl SE EPS of $11.14.
Date Established 16-Mr2017
Investmen Opinion B1-7
Estimates (Sep) 52-Week Rance 89.4711519 - 148.09 USD
S (USS) 2015A 2016A 2017E 2018E 2019E Uhl Val Imo)/ Shares Ou 854.536 USD 15.793.1
S
EPS 922 8.31 9.22 10.94 12.06
p GAAP EPS 922 8.36 9.18 10.94 12.06 Intel
EPS Change (YoY) 429% .9.9% 11.0% 18.7% 10.2% Average Daly Value (mn) 3379.95 USD
Consensus EPS (Bloomberg) 8.96 10.24 10.75 Bol/118. Ticker !Exchange AAPL/ RAS
I DPS 1.98 2.19 2.39 2.64 2.90 Boomterg Reuters AAPL LIS/ MPLOO
ROE (2017E) 33.1%
Valuation (Sep) Net Dbt to Ecry (549.2016A) 51.9%
2015A 2016A 2017E 2018E 2019E
a PIE 16.0x 17.8x 16.Ca 13.5x 12.2x
GAAP PiE 16.0x Ink 16.Ix 13.5x 12.2x
6 Dividend Yield L3% 1.5% 1.6% 1.8% 2.0%
ti EV/ EBITDA' 11.0x 12.6x 12.lx 10h 9.9x
i Free Cash Row Yield 82% 6.2% 7.5% 7.2% 7.6%
• For full &looms of emrtior measures, see page II.
BofA Merrill Lynch does and seeks to do business with issuers covered in its research reports. As a
result, Investors should be aware that the firm may have a conflict of interest that could affect the
objectivity of this report. Investors should consider this report as only a single factor in making
their investment decision.
Refer to important disclosures on page 12 to 14. Analyst Certification on page 10. Price Objective
Basis/Risk on page 10. 11740541
Timestamp: 03 May 2017 01:0SAM EDT
EFTA00796512
iQproMew Apple Inc.
Company Sector
IT Hardware
/Qmethod'i— Bus Peitormanee•
CUSS Millions) 2015A 2016A 2017E 2018E 2019E
Return on Capital Employed 28.7% 20.7% 18.9% 17.8% 15.7% Company Description
Return on Equity 46.2% 36.9% 33.1% 27.9% 22.1%
Apple Inc. (AAPL) designs, manufactures, and
Operating Margin 32.0% 29.8% 29.0% 28.6% 27.8%
Free Cash Fbw 70,019 53,090 63,707 61,820 64,865 markets consumer electronics and computers, and
has developed its own proprietary iOS and Mac OS
X operating systems and related software
temethod "r —Quality of Earnings• platform/ecosystem. Revenues are principally
(USS Millions) 2015A 2016A 2017E 2018E 2019E derived from the iPhone line of smartphones,
Cash Realization Ratio 1.5x 1.4x 1.6x 1.4x 1.4x
hardware sales of the Macintosh family of
Asset Repboement Ratio 1.0x 1.2x 1.4x 1.7x 1.7x
Tax Rate 26.4% 25.6% 25.7% 26.0% 26.0% notebook and desktop computers. iPad tablets, and
Net Debt-to-Equity Ratio 36.3% 51.9% 29.0% 4.5% .26.1% iPod portable digital music players. The company
interest Cover NM NM NM NM NM also realizes revenue from software, peripherals,
digital media, and services.
Income Statement Data (Sep)
CUSS Millions) 2015A 2016A 2017E 2018E 2019E Investment Rationale
Sales 233,715 215,639 233,296 270,957 303,969
% Change 27.9% .7.7% 8.2% 16.1% 12.2% We rate Apple a Buy on potential upside from 1)
Gross Profit 94,201 85,032 90,741 104,646 114,912 Continued long-term opportunity in China, 2)
% Change 32.7% .9.7% 6.7% 15.3% 9.8% potential share gains from the release of a lower-
EBITDA 86,073 74,739 77,809 87,097 95,569 end iPhone. 3) strength in the upcoming iPhone 8
% Change 36.0% .13.2% 4.1% 11.9% 9.7%
cycle, 4) optionality in cash balance, revenue
Net interest 8 Other Income 1.285 1.348 2.048 2.170 32
Net Income (Adjusted) 53,394 45,687 48,317 55,120 58,318 sources like Apple Pay. Apple Watch, home/health
% Change 35.1% •14.4% 5.8% 14.1% 5.8% kit, etc., that will take time to mature.
Free Cash Flow Data (Sep)
CUSS Millions) 2015A 2016A 2017E 2018E 2019E
Net Income from Cont Operations (GAAP) 58,034 49,114 51,762 59,033 62,542
Stock Data
Depreciation & Amortization 11,257 10,505 10,155 9.492 11,085
Change in Working Capital 11,647 484 9.096 2.858 2.702
Asap Clay Wane 22.913.330
Deterred Taxation Change 1.382 4.938 5.562 5.480 5.480
Other Adjustments. Net 946 783 1,252 1,375 1.484 Quarterly Earnings Estimates
Capital EXpeildiVO (11,247) (12,734) (14.122) (16.418) (18,429)
Free Cash Flow 70,019 53,090 63,707 61,820 64,865 2016 2017
% Change 39.6% 44.2% 20.0% 4.0% 4.9% 01 32M 3.36A
02 1.90A 2.10A
03 1.42A 1.61E
Balance Sheet Data (Sep) 04 1.67A 2.13E
(USS Millions) 2015A 2016A 2017E 2018E 2019E
Cash 8 Equivalents 21,120 20,484 47.025 109.458 172,188
Trade Receivables 16,849 15,754 18,930 20,646 22,639
Other Current Assets 51,409 70,631 74.678 75.150 75,630
Property. Plant 8, Equipment 22,471 27,010 30,160 35,493 40,975
Other Non-Current Assets 178,630 187.807 205.281 206.947 208.881
Total Assets 290,479 321,686 376,075 447,693 520,313
Sbon-Term Debt 10,999 11,605 10,000 10,000 10,000
Other Current LiaWities 69.611 67.401 74,970 80,035 85,232
Long-Term Debt 53,463 75,427 84,531 84,531 84,531
Other Non-Current Liabiibes 37.051 39.004 42.499 42.552 42.604
Total Liabilities 171,124 193,437 212,000 217,118 222,367
Total Equity 119,355 128,249 164,075 230,575 297,946
Total Equity & Liabilities 290,479 321,686 376,075 447,693 520,313
• For ha defritoons of tantiod" measures. :cc page II
2 Apple Inc. 103 May 2017 Bankof America'
Merrill Lynch
EFTA00796513
Key points to focus on post the quarter
Apple is accruing for Samsung royalty payments at a rate at which
management believes it will actually pay. However, this rate could be different
from the rate accrued at in the past. Apple reported F2Q17 gross margin at
the high end of the guidance range 38.0-39.0%. We estimate a 50-10Obps q/q
benefit, between F1Q17 and F2Q17. because of change in the accrual rate
related to royalty payments to Qualcomm.
Figure 1: Estimating qiq benefit from Qualcomm payments withholding
Gm Margin F1017 313.50%
ileacmines
Negethe levCrO00 torn love when. 4.50%
Hcochmnd from Fit
Comport:et cost mycoses 450%
Toln4r03
11/Sorenly MONS 0.50%
Beta nix 17 Plus) 1.00%
01/0016100 P2017 Ores AlSnin 313.00%
000040:1F2017 Goss Alan* 313.90%
IExpected bonnie born Ouatomm wshholirg 0.90%1
Source Corpany reports. Born Merrill Lynch Global Research estimates
2. Services rev grew 17.5% y/y which is consistent with the growth rate seen in
Fl Q17 (after adjusting for one-time items, as shown in Figure 2).
Figure 2: Services growth adjusted for one-tine items
F1O16 F2O16 F1O17 F2O17
Services Rev (Smn. reported) $6.056 $5.991 $7.172 $7.041
Adjustments:
Patent infringement payment ($rnn) ($548)
Additional week (14th week) ($700)
Adjusted Services Rev ($mn) $5.508 $5.991 $6.472 $7,041
reported services rev Mr 18.4% 17.5%
adjusted servcies rev yty 17.5% 17.5%
Source Corrpany repormeofh WWI Lynch Global Research estimates
3. 'Phone ASP change: iPhone ASP in F2Q17 was $655, which was $40 lower
sequentially than the $695 reported in F1Q17, but $13 higher than the 5642
reported in the March 2016 quarter. In Figure 3, we split out the contribution
of mix and FX to the total dollar ASP change.
Figure 3: Parsing 'Phone ASP q/q and y/y change into Mix and FX
F2016 F1017 Mix FX F2017 Change
cyq $695 ($26) ($14) $655 ($40)
y/y $642 $26 ($13) $655 $13
Source Company reports. BofA Moroni:inch610U Research estimates
4. Apple could be facing some challenges at the lower end of its iPhone portfolio
in China: Revenue growth y/y in Greater China for the first two quarters of F17
improved significantly over the F2H16. For Fl H17. revenue declined 13% y/y
vs. the 32% y/y decline seen in F2H16. However, in our opinion, Apple is
experiencing more challenges at the lower end of its iPhone portfolio in China.
iPhone 7/7 Plus demand remains strong. However. Apple referred to a "pause"
in iPhone demand, which we assume refers to sales of iPhone 6/6S. (We don't
view iPhone SE as a big contender in China anyway given a general preference
for larger screen size phones.)
S. Apple mentioned that revenue from wearable products (including Apple Watch,
AirPods and Beats headphones) over the last four quarters was the size of a
Fortune 500 company. Over the last four quarters, we estimate $4.7bn
Bankof America "I) . Apple Inc 103 May 2017 3
Merrill Lynch
EFTA00796514
revenue from Apple Watch, 50.5bn revenue from Beats and Si SOmn from
AirPods.
iPhones mostly inline in 2Q, guidance slightly lower
Apple reported F2Q17 revenue of SS2.9bn, which came in lower than our/Street
estimates of $54.7bn/$53.1bn, but EPS of $2.10 was above our/Street estimate of
$2.08/$2.02, respectively. Gross margin (including stock based comp) came in at 38.9%
(at high end of guidance) and compared to our/Street prior estimates of 38.6%/38.7%.
iPhone unit sales were 50.8mn vs. our expectation of Slmn.
Apple guided June quarter revenues lower than expected to $43.5bn - $45.5bn, which at
the mid-point ($44.5bn) compares to our/Street prior $50.4bn/$45.7bn. Gross margin
(incl. stock comp) guidance was in line with expectations (37.5% - 38.5%. 38.0% mid-
point, which compares to our/Street prior estimates of 38.5%138.3%, respectively). The
guidance implies an EPS range of $1.45 —1.61 ($1.53 at the mid-point), which is lower
than the prior Street estimate of $1.62 and our prior estimate of $1.79. OpEx was
guided to $6.6bn-6.7bn. which is higher than our prior estimate.
We expect FX to have a negative $1bn impact on F3Q17 revenues. Gross margin impact
q/q from FX is about -10bps.
We reiterate our Buy rating on Apple given 1) strong capital return program with annual
increases, 2) optionality from a large cash balance, and 3) an expected strong upgrade
cycle for iPhone 8.
Figure 4 shows our old vs. new unit estimates.
Havre 4: BofAIAL - New vs. old estimates
Old Estimates New Estimates
Unita (K) F16 F17 F18 F19 F16 F17 F18 F19
Phone 211.884 223.290 240.000 266.000 211.884 219.053 240.000 266.000
Pad 45.590 38.577 37.420 37.420 45.590 39.490 38.306 38.306
Mac 18.484 18.941 19.509 20.095 18,484 18.894 19.461 20.044
Pod 6.372 5.098 4.078 3.263 6.372 5.098 4.078 3.263
Apple Watch 10.500 14.000 23.600 33.040 10.500 14.000 23.600 33.040
Source Company repons,8ofA Memll Lynch Global Research estimates
Capital return program gets a $50bn boost
Apple's balance sheet remains strong with $256.8bn in cash and short and long-term
investments (93% or $240bn of which is located outside of the US). In the quarter,
Apple returned $10bn to shareholders, including $3bn in dividends and $4bn on
repurchases of 31.1mn shares through open market transactions. In addition. Apple
launched a new $3bn Accelerated Share Repurchase (ASR) program resulting in initial
delivery and retirement of 17.5mn shares. Apple has completed a total of $211.2bn of
its capital return program, which was increased to $300bn from $250bn ($50bn
increase). The program now expires in March 2019.
Apple raised its share repurchase authorization from $17Sbn to $210bn, and raised its
quarterly dividend by 10.5% to $0.63 from $0.57.
4 Apple Inc 103 May 2017 Bankof America 40'
Merrill Lynch
EFTA00796515
Figure 5: Apple capital return history
apr-jun jut-sep oct-dec jan-mar apr-jun itd-sep oct-dec jan-mar
F3015 F4015 F1Q16 P2016 F3016 F4016 F1017 F2017 Total
Total Cape& return program (Snit,. begUning) $150,000 $200.000 5250.000
New Authorization (Smn) $50.000 $50.000 $50.000 $240.000
Total Capital return program ($mn. ending) $200,000 $250.000 $300.000
Share buyback authorization (Smn. be:Jiving) $90,000 $140.000 $175.000
New authorization (Smn) 360.000 $35.000 $35.000
Total share buyback authorization (Sam) $140.000 3175.000 $210.000
Accelerated buyback program (Sam) ($6,000) ($3.000) (16.000) ($3,000) (56.000) ($3.000) (561.950)
Open market buybacks ($mn) ($4.000) ($14,027) ($3.000) (17.000) ($4.000) ($3,000) ($5,000) (14.000) ($89.026)
Total Buybacks (Sbn) ($10,000) ($14,027) ($6.000) ($7,000) ($10,000) ($6,000) ($11.000) ($7.000) ($150,977)
Share buyback authorization ($eon. remaining) $50,000 $35,973 $29,973 $22,973 $47,973 $41,973 $30,973
Buyback authorization utilized ($mn) $90,000 $104,027 $110,027 $117,027 $127,027 $133,027 $144,027
Accelerated program shares repurchased (K) 48293 29.122 60.452 22.468 49.200
Accelerated program repurchase share price $12424 $103.02 $99.25
Open market shares repurchased (K) 31231 121,802 25.984 41.238 28.579 44.333
Open market repurchase price per share ($) 128.08 $115.15 $115.45 $97.00 $104.97 $112.78
Dividends paid (Sam) ($3,053) ($2,964) ($2.969) ($2.902) ($3,187) ($3,092) ($3.130) ($3,004) ($54,023)
Total Capital returned to shareholders (Smn) ($13,053) ($16,991) (58.969) ($9,902) ($13,187) ($9,092) ($14,130) ($206.000)
Taxes related to Settlement of Equity Awards ($6,200)
Total capital returned including taxes: 1.200
*ASR program shares delivered over multiple qtrs
Source Conoany reports. BofA Memll Lynch Clad Research
Minket Amenca "gra"
Merrill Lynch Apple Inc 103 May 2017 5
EFTA00796516
Model
Figure 6: Al39k Income Statement
F2016E F2017E
12115 3115 6.16 416 12,16I- 917 6.17E (417E F2012 F2016 F2017E F2018E F2019E,
141001146 8190111190
knot* 75372 50587 42258 48852 71351 52896 45732 54247 233716 215630 23006 MOP 30409
ego, my(sue 51635 32267 24048 28160 54378 33248 26197 36%4 155041 136700 149687 179871 334217
IN04404ouo 7084 4113 4875 4255 5533 3850 4206 3673 23227 20628 17300 16393 16042
Mac menu, 8748 5107 5239 5739 7244 5844 5292 5791 25471 22831 2408 24954 25129
No% r Software 43449644 8058 5991 5976 6325 7172 7041 64)2 7337 19309 24348 2%12 31540 34854
OM« Ray 4351 2189 2219 2373 4824 2872 3%6 3425 10067 11132 13388 18503 23716
Con el 0391, Sold lex 0. 54:459344;14444) 45245 30445 26084 eeess 47946 3200 28113 34407 139514 13%07 142354 1%311 189067
Gross Rai 14xcl Sicclubascd~I 3%27 20112 16294 17999 304% 2080 17539 21880 94201 85032 9374! 104346 10912
Total C944aana Epomo loxel.Sockimac61corn) 5378 5077 5135 5208 57% 5491 5546 8258 19335 20798 23088 27041 30428
RI13(c4.9. 5434148mod corm) 1938 2043 2081 2094 2282 2201 2248 2516 6531 8156 9247 10836 12195
MU (excl. Sicatesal offlp), 3140 3034 3054 3114 3503 3293 3239 3742 12854 12642 13841 16206 1883
Oreranng Kam 14445104894444 coma) 25249 19%5 11159 12791 24615 1530 12093 15632 74816 64234 67653 77604 84484
Tow C90,4413 Eijnene 94-41 944044984410:04.1 6252 5934 6001 6052 017 6491 6546 7258 229)6 24239 27116 31401 35149
F4,50 Orel Stck.base0 ~1 2404 2511 2603 2570 2171 2776 2423 3:01 8%7 10)45 11641 13335 14915
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418m4co 144 4cone Tax% 1041811 8485 3685 2842 3442 6816 3950 307 4178 20%7 16764 17939 20741 21974
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dated CPS (191 Stek.baseri cane} 328 1.90 1.42 1.87 3.36 2.10 I91 213 0.22 431 9.22 1044 1206
(44$41044-1-1491Ave0r9, 6fea 8504 5541 5473 3393 5321 5262 5212 5162 5793 5500 5241 5037 4637
Income Stmemeni (Coned)
%GI°al?) Ran
84.,:nu. IVA° 1.7% (128%) (14.8%1 (90%1 33% 46% 80% 202% 279% (7.7%) 8.2% 16.1% 122%
411041Rai 1Y.Y1 25% (155%) (179%1 (13.0141 10.7%1 3.5% 83% 211.54 32.7% (9.7%) 6.7% 15.3% 9"
Orex18.81 133% 105% 5,0% 1.0% 7.7% 82% 80% 202% 24.1% 73% 11,0% 17.1% 126%
R5(1 ITN) 274% 112% 26,4% 14.4% 1713% 7.7% 80% 202% 354% 244% 13,4% 1726 126%
%IA 1Y.Y1 86% 100%) 158%1 16.3%1 2.0% 8.5% 80% 202% 10.1% (1.6%) 4.5% 17.1% 125%
Op. hewn> (10(1 05% (21.7%) 55.3141 (12.2%/ 125%) 1.9% 84% 222% 35.1% (141%) 5.3% 14.7% 39%
ftaux licon IYiY) 1.4% (221%) %IBM 0 2.314/ 10"i 4.7% 85% 211% 35.1% (13.11%) 6" 14.1% 5.9%
Nei hcorn305Y1 1.9% (225%) 07.0%1 (19.0141 12.8%) 4.9% 78% 219% 35.1% (144%) 5.1% 14.1% 58%
En(WI 73% (18.4%) (23.0%1 (148%1 23% 10.4% 132% 274% 428% (90%) 11.0% 0.7% 102%
Ceded Share fin) (4.9%9 0.0%) 192%1 (91%1 143%1 0.0%1 ( 4") (4.3%) (54%) (5.1%) (4.7%1 13.9%1 (4.0551
novicues 1430 ) 473% (33.4%) (16.214 109% 672% 025%) (135%) 210%
Gross Pita 10121 4119% (327%) (144141 107% 682% 133.1%) 1124%) 224%
001.4 101% 4.3% (58%) $.1% LI% 112% (5.1%) 10% 128%
116D(040) 59% 54% 10% 416% 10% l95%) 21% 11.9%
as% (11 (1%) 0 1%) 02% 13.4%
5#641001 01% 20% 12.7%
(0.444457(043) 625% (415%) (75.8141 14" 924% 078%) 1210%) 233%
%fad Maros (001 (1.6%) (1.0%) 0.2141 11.5161 112%1 (12%) (10%) (1.0%)
%a/ linnua
04:44 4444111E4c1.51:41384400:49Fxpenel 114% 414% are %A% 30.8% 383% 38.6% 38.9% 403% 394% a Cm an 3?"
i Gross Roll Owl $14:10346ed Ccep &some) cox 39.4% aLleh ak" 305% 389% 38.1% 3«65k. 403% 311% 315% 303% I 375%I
Cc« 7.1% MO% 121% 11.1% 74% 104% 12.1% 11.1% 83% 9.8% 9.9% ILO% 10.0%
MD 26% 4.0% 49% 49% 2.9% 42% 49% 45% 28% 38% 40% 4.0% 4.0%
8040. 4,5% 410% 7.2% 6" 4.5% 62% 72% 416% 55% 59% 5.9% 6.0% 41.014
Orex Inc1.6102 Steck %NO 0301 62%. 11.7% 14.2% 129% 07% 123% i 4 3% 129% 0.6% 11.2% 11.15% 113% 11.6%
034111744-64:410146491C0, 17) 333% 297% 263% 27.3% 31.4% 29" 264% 2?" 320% 291,4 290% 206% 27"
Sock113$4741C444 &sense (1.1551 (1.5%) 118%1 118%1 II r.,. II NI (20%) (1.6%) (1.1%) (1.5%) 11.4%1 11.4%1 (1.490
EBIT "46 504148.mod Cow> 31.9% 27.7% 229% 221% 26.7% 23" 25.6% 305% 27.8% 229% 26.7% 259%
Roux ~II 338% 300% 27.2% 222% 30.1% 273% 235% 325% 30.4% 30014 29.4% 278%
Tax Rag 253% MS% 229% 220% 26.9:. 24.9% 255% 220% 254% MS% 3.214 260% 240%
Nei 1,0987 IC0~ F14380 242% 20.014 154% 192% 225':, 20 94 04% 195% 228% 21.2% 207% 203% 192%
HO 1.4481710:401•0 1061.36e) 253% 223% 203% 20.3% 24v:, 228% 204% 213% 240% 221% 22" 21" 296%
Sou«e Company reports. sofA Ihemll LynchGlobal Researchestimates
Bankof America e
6 Apple Intl 03 May 2017 Merrill Lynch
EFTA00796517
Figure 7: Apple Segment Details
ROME 62017E
1215 316 636 916 1316 311? 617E 117( P2015 62010 67017E F2011E 32019E
Soles Ety Segment
?mai Rs venue (Wet 875.872 950.557 342.358 346162 $76.351 Man 615.752 956.29? 1333.715 3215.639 32:43.236 9270367 13)).909
Pre.nit i 0.40ta 51.635 32.857 24.018 28.160 54278 33249 26197 36161 1561341 136100 149.867 179171 20121?
Dal memo 7.064 4.413 4.676 4255 5539 310 4206 3103 23.221 20123 17,333 16193 16,052
Its men 6,746 5.107 5239 5.739 7244 5144 5292 5.793 26.471 22.031 24.178 24.664 26.129
394 cavorra 392 193 938 ISO 305 150 162 IS) 1.376 986 769 603 473
Tuns 1SIM OM: Sc...,ecc wort.* 6156 1991 5.976 6.325 7.172 7.041 6992 7.337 11909 30.348 21512 31.540 32851
ACCOSSOffd 1.209 1.533 1.316 1.276 %.158 1119 1547 1.486 5.193 5.411 6259 7227 8105
Node 01,01 2.750 413 0141 901 2241 906 1156 1.909 2196 4.733 6134 10670 14.936
%el II:venue
Pre.00 i ...noir 68% 65% 57% 60% 69% 63% 57% 68% 68% 83% 64% 66% 67%
tPad rationat 9% 9% 12% 9% 7% 7% 9% 7% 10% 10% 7% 6% 5%
3%4 tovorra 9% 10% 12% 12% 9% 11% 12% 10% 11% 11% 10% 9% 8%
dint Solter tee t &cords renew rt, 12% 14% 13% 9% 13% 15% 13% int 11% 12% 12% 11%
product euamenl Flatonee Growth . Yr( 2% 113%) (1546) 14461 A% 5% 8% 20% 28% ON 9% 16% 12%
Mode room* 1% (18%) 123%1 113%1 5% 1% 9% 29% 52% 112%) 10% 20% IM
Pad wend (21%1 119%) 7% (0%1 122%1 02%1 (14%) (1150 (23%) 111%) 116%1 (5%) (2%)
Its rector,/ 13%) 19%) OM 117%1 7% 14% 1% I% 0% 110%) 6% 2% 2%
dint Solt sty t &wad recruit 26% 20% le% 21% 18% 18% 17% 10% 10% 22% 17% 11% II%
protract 84 aslord Flituitfute Growth • Cirt 47% (33%) (16%) 11% 67% (32%) 114%) 21%
-RCM. i (n<nte0 60% (36%) 127%1 17% 93% (39%1 121%) 38%
Pad eavna 66% 138%) 10% 113%1 BO% (30%1 9% (13%)
Woo Mena 12%) 124%) 3% 10% 3% (19%) 19%) 10%
ins/ Soho ere t &was rector", 10% 11%) 10%1 6% 11% (241 11%) 5%
las Warne
10441Oats IN)
Dome 71.779 6/.160 40.910 45313 76.110 60.763 40100 50.000 231216 211.611 219.053 240000 2641000
Pad 16,122 10.251 1(60 0.267 13(61 8122 9155 8,433 54156 45.590 39.490 38106 31306
Vac 6312 4.031 4.262 42136 5.314 4199 4137 4.984 20167 15.461 11894 19.461 20044
fed 2541 1.160 1.401 1.268 2.602 928 1.121 1111 11626 6172 5.098 4078 3263
Antb Mien 6100 1130 1.560 200 2.000 1000 1.000 7.000 10,500 14.0643 23100 33040
Product Seernent Unit Growth- ref
dome 0% 119%) (15%1 (5%1 5% (1%1 0%) 10% 37% (8%) 3% 10% 11%
Pad (25%) 119%) 19%1 (0461 110%) (13%1 1910 19%) (19%) 11713) 113%1 (3%) 0%
Itto OM) (12%) (11%1 111%1 1% 4% 2% 2% 9% 00%) 2% 3% 3%
Product Stormont Unit Growl% - 0 42
Aso, 56% 132%) 121%1 13% 72% (35%1 .21%) 25%
330 03% 134%) 13141 (7141 41% (32'I 1% IN?
we 17%) 124%) 5% 199E 10% 122%l 3% 15%
Product 114osont ASPS
4?coe 691 642 566 019 905 655 655 721 671 645 CM 749 766
Pe? 439 430 KO 460 423 404 433 403 423 652 996 428 419
Mu: 1.251 1.211 1.201 1154 1120 1,147 116 1.142 1.231 1.235 1210 1267 1.251
Prone 0% 13%) 110%1 (0%1 1% 2% 10% 17% 11% M%) 0% 10% 2%
Pal 6% 0% 10% 0% (4%) (tml 02%) (12%) 15%) 7% (3141 (2%) (2%)
My: 1% 3% 12%1 (3141 es In 0%) (1%) 13%) 10%) 4% (1%) (1%)
Product fkgreent ASP Or owth • an
Irmo 3% 17%) 17%1 4% I.2.t. (694 (0%) 10%
Dad 2% 12%) 14% (0%1 15%1 7% (7%)
thsc 6% 11%) 131% (Slit I5'4 3% (13%) (6%)
SoLoce Carpany ripons.8ofA Memll Lynch Global Research estimates
Minket Amenca ea* Apple Inc 103 May 2017 7
Merrill Lynch
EFTA00796518
Figure 8: Apple Balance Sheet
94016E 62013E
12'15 316 6.16 1116 1206 3.17 1112E 6.12E 92015 62016 82013E F20ItE 92019E
Mono ghat
784•18444Is $21.1261 $101277 MAN 031486 1331.141 5334,532 3141.39$ $371075 $2113A79 MAN WINO $447483 1632313
VS DonnMiles 76219 67.592 93.761 106360 102232 101.990 115260 140.623 09376 103169 140.633 205253 270.457
Cialltonkels 16.619 21.514 10.237 20.484 16271 15157 21696 47.026 21.120 21461 47.025 109,458 172.166
571w418nan% 21.395 31769 43.519 46.671 44081 51.944 51.944 51.944 20.481 41671 51.914 51.944 51.944
Acco..nu Ramat.> 12953 12.239 11.714 15.754 I.4 C57 11379 12153 18930 161319 18754 18.930 20146 22,639
Doratad Tax Atte% 0 0 0 0 0 0 0 0 5546 0 0 0 0
1..89004y 2.451 2.251 1.831 2.132 2.112 2910 1,975 2.542 2349 2.132 2.512 2116 3.101
Out. 044.48 Assets 22741 17.799 10.480 21.820 26.III 20400 19,992 21192 23133 21.16 20.192 20348 21565
FPLE 22303 21203 653 27,010 36510 27.163 27.818 30160 22471 27.010 30.160 35.493 44975
/21.4.461rtorts 177.665 177.115 4.102 170.430 185.636 189.740 1(9.730 188719 164.065 170.430 148.719 191.313 191173
0:06.4 5202 6249 50 5.414 5.423 5473 5,473 1473 5.116 5414 5.473 5,473 5,473
hiar0173444.9 1924 3.643 (2311 3.206 2149 2,617 2.617 2.617 1083 3203 2.617 2117 2.017
Ofat Assecs 7.974 7.745 159 0,757 7.390 7.549 7.338 7.472 5556 8257 7.472 7544 7.618
Tad 1.1941998 1168017 9174.820 11.699 9193.437 919(4.751 130.490 1198530 1212.00) 1171.124 9190.437 1212.000 1217.118 1222.367
7419 Ware 1.00111ea 70.092 193265 00.7841 793)6 04.130 73,142 71116 61.970 03110 79.0:6 84.970 90035 93232
Acccon9 Perabl, Jam agne 19.9371 37294 36510 21573 31236 44.473 SABO 37.294 44.473 49293 51.245
Acc.u.:11014189 33.021 32669 (6501 30.107 31126 31771 30262 30.4% 34.121 30.107 30.490 30.742 30.906
DafoiradRatona . °Atom 810 9.461 (2071 13930 7.889 7.682 7149 7.636 8940 8,080 7AU 7.640 7.682
011ot anomLIAM.. (ateniad awl 24.032 21206 (6431 22027 23.739 21096 2.2634 22160 28181 22.027 22.860 21002 23306
Gomm Pomn LT Oebitommical paver 9.759 10.493 III 11.605 13/92 11941 10100 10.000 10399 11.606 10.0)0 10000 10.000
SS Nth 53,204 09.374 10.974 711427 73167 64531 04531 61.531 53.483 75.427 84.131 64531 61.531
One LT Y39114 35221 37.181 1.513 31004 41564 42577 412481 42499 37.051 33911 42.499 42552 42604
13404/iod Rooctwo . Nm-Cuarg 3546 3322 1561 2.930 3.163 1107 3.011 1029 1624 2,930 3.021 1002 3.134
1399083 Tax liab1119 0 0 0 0 0 0 0 0 0 0 0 0 0
011,9 N2n.0.4.4441.014144 32.175 33.859 1.569 313.074 37.901 59.470 39.970 21470 13.427 31074 39.470 39.470 31470
Shmeholdeis*Iiiully 1121267 9130.157 116.795 slam 9132.390 9138082 6149.765 6161.075 1119,355 $119.249 $164.075 1230575 1297.946
Cannon Mock 21253 23.494 1.43.5 31.31 32 144 3157 33 579 33.579 27.416 31.251 33.579 3357 33.579
7%03104.0484 0 0 0 0 0 0 0 0 0 0 0
174811ere.151448 0 0 0 0 0 0 0 0 0 0 0
Out. 0 0 0 0 0 0 0 0 0 0 0
Manes Comm, (De1c0 101.491 102021 90.027 96384 100001 10092 116.6116 130.916 92284 8.1.364 130916 197.41 261.769
c199 44470418atalth two 11.490) 11.099 (6671 634 245 1422) /422) 14221 13451 634 (4221 14221 14221
Ticps...r. Suck 0 0 0 0 0 0 0 0 0 0 0
Told 1.49•10es Siunholders &wily 211214 30%277 NAM 321410 331.141 318.53 30291 378,070 2600479 Ma* 3704970 447441 024313
Bolinte 511441941.41164
Boa. Va..? 0:. Sint. $2293 $2154 117.39 123.78 $2485 125.48 1.28.74 $31.79 12060 $2132 $31.31 145.78 58160
Tang1/813:ck Vats, co. Snare $21.30 $281)0 51772 122.16 57.33) 62396 127 10 $3022 $1095 $21.75 $29.76 94.17 0993
DattE3. . 49% 61% 11% a% 89‘. 73% 63% 58% 54% Se% 56% 41% 32%
Nal Cash 6. 1wesUrems $152.7?6 $153.056 $54.045 $150.553 Vaal $164.319 1175.03$ 3196.15? 160204 5150553 5194.157 $290.184 $32277.
Mil Cash 8 ty/411/norra per Sham 52731 $27.62 $10.03 127.91 129.76 13006 533.74 $3762 12437 $2737 $37.15 15126 1O.00,
troaokry Tuna Mt 51.5a 517. 58.24 7924 45.74 46124 609a 626x 5838 61.0. 62.1. 6194
Days of 1wertyy 5 7 7 6 6 6 0 8 0 6 6 6 0
Days Ac0s %carat. le 22 25 26 17 22 24 25 20 27 27 26 20
017: 947444 68 ea 26 0 7% si 96 99 as 100 no 101 99
CAM 4.44 (46) (57) 6 1101 19 0 1641 (64) (99 (53) (67) 1711 1691 (67)
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110E 09% 33% 27'4 32% 60% 33% 24% 26% Mr% 38% 31% 31% 25%
ROA 25% 14% 16% 1714 2214 13% 10% 12% 21% 17% 14% 14% 13%
Bikers:
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77)
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8 Apple Inc 103 May 2017 Bankof America 'se"
Merrill Lynch
EFTA00796519
Figure 9: Apple Cash Flow Statement
8016E r20176
1215 314 6.16 Y16 ivied 317 417E 817E P2016 F8)16 42217E P20ItE 8019E
Gish Row Eamon* ro
Cash from Operating AMWIllos 927.463 111.601 110534 116.128 WAG 5125= 215273 112376 181.266 965.824 5772= 278238 $83.201
No Isom 11361 10.516 7.796 9014 17101 11.026 6405 10991 53294 43687 48217 55120 52,316
Dopm.v.:n tril Anolans 2.951 2.477 2526 2.518 2867 2232 2.389 2.447 11257 10.505 10.155 9492 11.0*
Moak 8.uoci aorponsolbn +.078 1.018 *164 1.030 1256 1.217 1217 1.217 3.586 4.210 4.937 5288 5.708
Dalian= Taos 1.592 1.500 2469 (2531 1452 1270 1 370 +.370 1282 4.938 5.562 5.480 La)
Ono • Loss en thufasn c4 PPE 0 0 0 0 t274+ 65 0 0 0 0 (2051 0 0
Change in Working Capital MN (IMO) 12241/ 3227 3744 (men 2.492 2351 11,547 41,4 SAM 2608 2702
Acc.c..mn ftece, t! 3,996 724 615 14.0101 1487 2.446 (1 074) (6,277) 611 1.016 13.1681 (1.710 P.M)
twertory 1102) 170 450 (3011 ISOM 1196) 935 1567) 1230 217 (4101 1278) 1213)
Put Cunog Assns 933 5,246 1.110 162701 111211 5.437 408 1200 (3914) 1.1116 3.824 096) DM
Secant; Rxrala tem icemi (1471 11413 2460 (9,3229 2_683 13,237 5.400 1.791 9.038 4.819 4.992
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Cash from 1494•Ung MIMIIos 1=0594 ($13.8451) ITAA701 127.397) (5141221 1114.202) (23014) (24.779) (5502 24) (SUM (241.137) (MAW) (211429)
Cap= Exporalwas 13,6123 12.334) 12=91 139771 (3.3341 (2975) (3.034) 0.779) (11,247) (12734) 114.1221 116.418) 08.42,4
Saba PPM 0 0 0 0 0 0 0 0 0 0 0 0
hoceeds of rvesomms 31.776 =423 25442 come aolasi 34.982 0 0 121866 111.791 72463 0
ftechootol hvevrems (47.685) (9406) (262261 (302601 1542721 145507 0 0 1166.402) 0429267 (90.8211 0
4cout.ton1.114, 2 assns 140 (317) (1021 (2121 11031 190) 0 0 1584) (1.111) (1931 0
0:na.rUalut 0,u1rrons. 1298) (24) 11.3751 ISO i104+ 220 0 0 (26) (1990 116 0
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lifpayrienz of kande= 0 0 0 0 0 0 0 0 0 0 0 0
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Tammy fuck macs Kw) (10.1651 36,0261 /10.8511 (7+61) (7.003) 17940) (35253) (16.722) rstoiri moo (3200))
Polon= Stock 0 0 0 0 0 0 0 0 0 0 0 0
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ESCPAcceedo 0 0 0 0 0 0 0 0 0 0 0 0
Facrign Erchonu Films 0 0 0 0 0 0 0 0 0 0 0 0
Not Chew In cash (14.431) 14.45 153.2771 12247 114.1131 4$1.254) 513.539 $11329 27276 (1636) 226.541 162.43 162.730
411031h • Strong 8.68-ce 21.120 16.610 21.514 19237 20.484 115271 15.157 26,696 13844 21.120 20.484 47.02 1(8.456
WI Cun . Engles Baianzo 16,689 21,514 +8.237 20484 16371 15.157 28.696 47.025 21.120 20.484 47025 109.458 172.168
Pen Cosh 193W
free Cub now 1=1151 *20 57,023 112.149 523.722 204348 212131 117,091 270219 SUMO) 243.707 $61.1120 SUNS
Cash Rem OporaIbris 22463 11.601 +0.634 +6.126 27056 12523 15.873 22.376 81266 65824 77.829 78238 nom
Costal Erponleacs 13.612) 12.336) 12.8091 13.9771 (33341 (2975) (3834) 14.779) (11247) (12734) (+4.1221 116.4181 (18.423)
free Cosh now Per law, 54.26 $1.67 =43 6225 14 45 51.91 52.46 53.41 $12.09 UM 512 16 512.27 $1341
Roo Cash Pow (OW 404) 23,371 8,948 7.723 11.937 23619 9.458 12839 17.598 89.435 51.979 63.5+4 61820 54.865
Organ A
Dortnisnn 5 *TT(mow 2.951 2.477 2.626 2.510 2817 2232 2289 240 11257 10.603 10.156 9.462 11.016
dip Exi/vveann 12 09 1.1 1.6 1.1 1.3 12 20 II 12 1.4 1.7 1.7
(kip et,Salos 15%) 15%) 17%1 (6141 (4%1 (6%1 17%) MU (S%) 16%) phi (6%) Oin.)
Actual Dapr.% of 4464(prio 00 53% 44% MX 156W. 44% 35% 35% 35% sax 425% 37% 30% 30%
Soule Company repons.8ofh Mama Lynch Global Research estimates
BankofAmenca 4, *
Apple Inc 103 May 2017 9
Merrill Lynch
EFTA00796520
Price objective basis & risk
Apple Inc. (AAPL)
Our PO of $155 is based on 14x our C2018 EPS estimate of $11.14. Our target multiple
compares to the long-term historical range of 9-14x (median 12x). We believe this
multiple is justified given the anticipation of a strong upcoming iPhone 8 cycle where
we expect smoother, more consistent growth in iPhone units. We also think a 14x
multiple is justified given large cash balance and opportunity to diversify into other
areas, and increasing mix of services. The multiple also reflects the potential for new
repatriation tax laws that would allow for repatriation of a significant portion of the
company's foreign cash.
Downside risks are: the potential implementation of a border adjusted tax, trade
conflicts and a stronger USD. Other risks are: Apple's significant exposure to the iPhone,
commoditization in the smartphone market, intensifying competition in the tablet
market, managing beat and raise expectations for EPS estimates, and accelerating pace
of product innovation impacting margins.
Analyst Certification
I. Wamsi Mohan, hereby certify that the views expressed in this research report
accurately reflect my personal views about the subject securities and issuers. I also
certify that no part of my compensation was, is. or will be. directly or indirectly, related
to the specific recommendations or view expressed in this research report_
US • IT Hardware and Technology Supply Chain Coverage Cluster
BotA Merrill Lynch
Investment rating Company ticker Bloomberg symbol Analyst
BUY
30 Systems Corporation DOD ODD US Wamsi Mohan
Apple Inc. AAPL AAPL US Wamsi Mohan
Arrow Elecoorics Inc. ARW ARW US Param Singh. CFA
Flex Ltd. FLEX FLEX US Ruplu Bhattacharya
HP Inc. HP0 HPO US Wamsi Mohan
International Business Machines Corp. IBM IBM US Wamsi Mohan
Jab Circuit, Inc. JOL JBL US Ruplu Bhattaclurya
%mix Inc NTNX NTNX US Wamsi Mohan
Sensate Technologies Holding N.V. ST ST US Wamsi Mohan
TE Connecbvity Ltd. TEL TEL US Wamsi Mohan
Tech Data Corp. TECD TECD US Param Singh. CFA
Teradata Corporation TOO TDC US Wamsi Mohan
Western Digits Corporation WOG WDC US Wamsi Mohan
NEUTRAL
Amphenol APH APH US Wamsi Mohan
Avnet Inc. AVT MT US Param Singh, CFA
Coming Inc. GLW GLW US Wamsi Mohan
HewlettPackard Enterprise HPE HPE US Wamsi Mohan
NetApp Inc. NTAP NTAP US Wamsi Mohan
UNDERPERFORM
Seagate Technology STX STX US Wamsi Mohan
Stratasys Ltd. SSYS SSYS US Wamsi Mohan
Vishay Imenechnobgy. Inc. VSH VSH US Ruplu Bhattacrtarya
10 Apple Inc. 103 May 2017 ,"
Bankof Amenca 40
Merrill Lynch
EFTA00796521
aQrnedtor Measures Definitions
Business Performance Numerator Denominator
Return On Caudal Employed NOPAT = (EBIT + Interest Income) • (1 • Tax Rate) + Goodwill Amortization Total Assets- Curent Liabilities + ST Debi + Acculturated Goodwill
Amonization
Return On Equity Net Income Shareholders' Emily
Operating Margin Operating Profit Sales
Earnings Growth Expected 5•Year CAGR From Latest Actual WA
Free Cash Flow Cash Fbw From Operations- Total Capex WA
Quality of Earnings
Cash Realization Ratio Cash Fbw From Operations Nel Income
Asset Replacement Ratio Capex Depreciation
Tax Rate Tax Charge Pre•Tax Income
Net Debt•To-Equity Ratio Net Debt = Total Debt Less Cash 8 Equivalents Total Equity
Intetesl Cover EBIT Interest Expense
Valuation Toolklt
Pricer Earrings Ratio Current Share Price Diluted Earnings Per Share (Basis As Spaded)
Pricer Book Value Current Share Price Shareholders' Equity /Current Basic Shares
Dividend Yield Annuaised Declared Cash Dividend Current Share Price
Free Cash Flow Yield Cash Flow From Operations- Total Capex Market Cap. = Current Share Price' Current Basic Shares
Enterprise Value I Sales EV = Current Share Price' Current Shares + Minority Equity + Net Debt + Sales
Other LT Liabities
EV/ EBIDA Enterprise Value Basic EBIT + Depreciation + Amortization
eonsr=ris the set of 8offk WOLynchstandard measues that sene CO maintain gthal ccosistency under three broad headings. Business Performance guthty of Earrings. and yalklations The key features of
iQrnethodae A consistent& strummed. deraihd.and transparent methodoloa Guidelines to maornae the effectiwness of the comparauve valuation process. and to identify some common pitfalh
gthireue• is our real.tene global research database that is sourced cfrecdy horn our equtyanaysti earnings modekand includes forecasted as wel as histenci data for inccfne statements. balance sheets, and cash
Bonstatements for companies covered br BMA Merril Lynch
tr:pcfw, , icfratur, are service marks of Bank of America Corporatondgeoarce6 a registered service mark of funk of America Ccrpoution
Bank of Amenca ea* Apple Inc 103 May 2017 11
Merrill Lynch
EFTA00796522
Disclosures
Important Disclosures
AAPL Price Chart
1-Apr N 7.0cl B 22-Jul 12-Jan B 16-Sep 19-Jan
Craig Mohan PO:USS142 PO:USS125 PO:USS140
PO:US£84 USS120
2.Cda
:US$116 Pat SS130
1-Jan-15 1.Jan-16 1-Jan-17
Rear. IMMM Restricted No Coverage
B: Buy. N: Neutral U: Underperform. P0: FticeCtjedive. NA: No Sanger valid. NR: No Rating
The Investment Opinion System is containeda the end of the report under me heading 'fundamental EqJnyOpinionitej Dark grey shofmg indicates the secunty is restncted ‘Nith the opinion suspended. Medium grey
shalirg ocicates the security is inter iene.v vitth the outman nithdrayin tight grey shading indicates the security is not covered. Chart is anent as of March 31.2017 or such literdate as indicated
Equity Investment Rating Distribution: Technology Group (as of 31 Mar 2017)
Coverage Universe Count Percent Inv. Banking Relationships' Count Percent
Buy 126 59.43% edf 70 55.56%
Hold 35 16.51% Hold 17 48.57%
Set 51 24.06% Sell 17 3323%
Equity Investment Rating Distribution: Global Group (as of 31 Mar 2017)
Coverage Universe Count Percent Inv. Banking Relagortships• Count Percent
Buy 1578 5133% Buy 979 62.04%
Hold 690 22.45% Hold 434 62.90%
Set 806 2622% Sell 381 4727%
• usitis that mere investment banking clients of BofA MerrillLynch et one of its affikmes within thepast 12 months. For purposes of this Investment 'urgDistiitution. the wmage unease vickdes onlystens. A
stock ratedRowans nduded as a Hail and a stock rated Underperform is included as a Sell
FUNDAMENTAL EQUITY OPINION KEY: Opinions include a Volatility Risk Rating, an Investment Rating and an Income Rating. VOLATILITY RISK RATINGS. indicators of potential
price fluctuation, are: A Low. B Medium and C High. INVESTMENT RATINGS reflect the analyst's assessment of a stock's: (i) absolute total return potential and (ii)
attractiveness for investment relative to other stocks within its Coverage Cluster (defined below). There are three investment ratings: 1 Buy stocks are expected to have a total
return of at least 10% and are the most attractive stocks in the coverage duster; 2 Neutral stocks are expected to remain flat or increase in value and are less attractive than
Buy rated stocks and 3 • Underperform stocks are the least attractive stocks in a coverage cluster. Analysts assign investment ratings considering, among other things. the 0.12
month total return expectation for a stock and the firm's guidelines for ratings dispersions (shown in the table below). The current price objective for a stock should be
referenced to better understand the total return expectation at any given time. The price objective reflects the analyst's view of the potential price appreciation (depreciation).
Investment rating Total return expectation (within 12-month period of dale of initial rating) Ratings dispersion guidelines for coverage cluster'
Buy 210% 5 70%
Neutral 2 0% 5 30%
Underpedorm N/A 220%
' Ratings dispersions may vary from time to timewhere BofA Merrill Lynch Research believes it better reflects the investment prospects of stocks in a Coverage Cluster.
INCOME RATINGS. indicators of potential cash dividends, arts 7 -same/higher (dividend (=Wired to he secure), 8- sante/lower (dividend not considered to be secure) and 9 - pays
no cash dividend : iis covered by a single analyst or two or more analysts sharing a common industry, sector. region or other classification(s) A stock's
iLl ,It • n • I • 111, i:I II t A 'AVIA Lynch report referencing the stock
Price charts for the securities referenced in this research report are available at hopEpricechartsbanican, or cal I -80OMERRILL to have them mailed.
Miffedor we of its affiliates acts as a market maker for the equity securities recommemied in the report: Apple Inc
Miffedor an affihate was a manager of a public offering of securities of this issuer within the last 12 months: Apple Inc
The issuer is or was, within the last 12 months,an investment bankingclient of MIPFddandfor one or more of its affiliates: Apple Inc
MLFFed ce an affiliate has received compensation from the issuer for non-investment banking services or products within the past 12 months: Apple Inc
The issuer is or was, within the last 12 months,a non-securities business client of MLPFedandfor one or more of its affiliates: Apple Inc
MIFF8Sce an affiliate has received compensation for investment banking services from this issuer within the past 12 months: Apple Inc
MIFFS& cc an affiliate expects to receive or intends to seekcompensation for investment banking services from this issuer or an affiliate of the issuer within the next three months: Apple Inc
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