From: Richard Kahn •aMMIMM
To: "jeffrey E." <jeevacation@gmail.com>
Subject: Fwd: SELL Best Buy (BBY): Short cover rally reaching exhaustion: BAML Underperform
S29 PO
Date: Wed, 24 Aug 2016 20:50:05 +0000
Attachments: BBY.pdf
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Richard Kahn
HBRK Associates Inc.
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Begin forwarded message:
From: "Ens, Amanda" <
Subject: SELL Best Buy (BBY): Short cover rally reaching exhaustion: BAML Underperform
$29 PO
Date: August 24. 2016 at 4:42:03 PM EDT
To: Richard Kahn
Rich,
Something a little different - I wanted to share this short idea from our Macro Equity & Global Alpha (MEGA) Short
Analytics team.
Would look to execute with buying put options. The Sept $38 put costs $0.60; the $39.50 strike cost $1.20.
Global Equities
MEGA — Short Analytics
SELL BBY : Short cover rally in its later stages. (BAML UNDERPERFROM $29)
• BBY experienced a significant short cover rally post earnings yesterday morning (+23%), however based on
excessive volumes and resulting price action (chart 1), the shorts interest is now likely at or close to multi-
year lows (chart 2). LONG buyers would need to step in materially to take the stock higher. Denise remains
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Underperform $29 PO. Sell BBY, stock borrow remains liquid. Those caught in the rally may look for limited
loss strategies via options.
• Despite a strong 2Q, we reiterate our Underperform rating. BBY has undoubtedly performed well in regard to
execution, cost control, and market share gains. However, with the stock now trading at 12.0x 2017e earnings
and 1.5x PEG, heightened expectations put increased onus on BBY to deliver in the 4Q which historically
accounts for 55% of earnings. Compares do ease in the back half of the year, and from the perspective of
product cycles, there is less pressure with the launch of the new iPhone in September, but 4Q is typically the
period when competition from the likes of AMZN, WMT and TGT increases which could make it difficult for BBY
to deliver on these heightened expectations and continue to take share. Earnings visibility remains low given
weak industry trends which include weak PC sales, TV deflation and the possibility of a lackluster iPhone 7
release. Furthermore, with BBY already reaching $1.25bn of annualized cost savings out of a target of $1.4bn,
we see limited room for additional cost takeout.
• Our 12-month PO of $29 is based on roughly 9x our 2017 EPS estimate. We believe a 9x PIE multiple, which is
below its 5-year average P/E, is fair, given that BBY is a mature over-stored retailer operating in a competitive
industry and we see limited catalysts for comp and multiple expansion. Downside risks to our PO are continued
structural headwinds, including deteriorating ASPs and lack of a product cycle, continued price competition
from online and retail rivals and low visibility on BBY's restructuring initiatives. Upside risks to our PO are
better-than-expected results from Renew Blue initiatives, margin and comp upside from store-in-store
investments, increased productivity from inventory and supply chain investments and improved e-commerce
and multi-channel capabilities.
Best Buy: BBY executes a strong but expectations and industry trends keeps us at U P
Chart 1: BBY 3 day intraday with volume
Chart 2: BBY Short positioning
John Egan
Director, US Short Analytics
Bank of America Merrill L nch
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