From:
To: jeevacation@gmail.com,
Subject: Re:
Date: Mon, 14 Feb 2011 21:13:01 +0000
Hi Eva!
There are several different sources, and it is a very competitive field. Few have been able to differentiate themselves enough
to get attention of funders.You also need to be clear on what you want to do, how you will do it, and why you are the best
positioned to do it.
1. Infrastructural costs: bldgs and equipment are usually offered by rich individuals who have been touched by the disease in
one way or another. Most will require matched funding and also request naming rights.
2. Operational expensee: no one funds this. Donors are all looking to see that the business model is profitable and can sustain
growth over at least the intermediate period. A few of the large infrastructure folks have offered a small grant for the non-
recoverable costs associated with start up (like ads for hiring and other HR stuff)
3. Science: this is a mixed bag. Clinical trials and such are funded by drug companies and in some cases the NIH. There are
some groups like the Komen foundation, Avon or Revlon that offer support but they have a notoriously short attention span
and usually fit into the last category.
4. Awareness: I think this is a dumb category but it seems to get the most publicity since celebrities and donors looking for
name recognition (=CSR) are always trolling for opportunity. In addition to the names above, you might also look at Atena (a
water company). You can go to IRS.gov and do a scan for charities and search "breast". Then you can look through 990s and
see who actually funds what they say they do and how much they give. The main problem will be that you can only search by
name and some are family foundations without the word "breast" in them. Charity Navigator (http://www.charitynavigatororg/)
is also a great place to search and you can use any terms you'd like.
I have a few ideas for you, some very outside the box.
1. As a charitable organization, like COUQ or maybe some others that you know about, you can make loans in addition to
grants. They are called PRIs (or program-related grants). They must meet with the charitable mission of the org and do require
some painful due diligence but they result in below market rate loans. If what you need money for will eventually generate
revenue or pay itself off, this might be a great use of a PRI. You just need to find a charitable organization that can leverage
their balance sheet and has the same interests. Depending on who they are, you might talk about an equity stake and/or loan
forgiveness (they need to be sophisticated...) or you can go the easy route with regular debt.
2. JEE might not like this idea but I have always thought that Victoria's Secret doesn't do enough here. They are all about
breasts...If they have a foundation you should structure something really cool like a 5 year grant, some publicity and a PRI.
But you'd have to have a unique story a super business plan. The IRS watches closely.
Hope that is helpful,
Original Message
From: Jeffre E stein <jeevacation a mail.com>
To: MD < >; Eva Dubin
Sent: Mon, Feb 14, 2011 12:55 pm
M„ who funds breast cancer projects.. eva has a center at mt sinai
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