Draft
BOYU CAPITAL
March 2011
EFTA01088956
Disclaimer Draft
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1
EFTA01088957
I Draft
Table of Contents
I. Overview of Boyu
II. Market Opportunity in China
III. Investment Strategy
IV. Organization and Culture
V. Track Record and Deal Pipeline
VI. Key Investment Terms
2
EFTA01088958
Draft
I. Overview of Boyu
EFTA01088959
A Newly-formed, China-focused Investment Firm
Invest in high-quality companies in focused sectors
Grow and transform businesses with operating expertise
Deliver superior long-term risk-adjusted returns for capital partners
Founding Team I Strategy Advantage
1
■ World-class business ■ Focused sectors ■ Strong investment track record
operators ■ Proprietary deal flow ■ Unparalleled leadership
■ Experienced China ■ Optimal transaction experience in corporate world
investors structures ■ China insights with global
■ Value-added services perspectives
4
EFTA01088960
A Complimentary, Unified Investment Team
I Draft
Mary Ma Louis Cheung Sean Tong
I
■ Partner of TPG and co- ■ Group President and ■ Managing Director and Head
Chairman of TPG's Greater Executive Director of Ping An of Greater China at
China business since 2007 Insurance Group since 2000. Providence Equity Partners
■ Previously spent an 18-year Covered the CIO role and since 2008
career at Lenovo as Vice directly supervised ■ Previously Managing Director
Chairman and CFO investment subsidiaries with
and Co-Head of Greater China
US$125 billion AUM,
■ Serves on the board of at General Atlantic, where he
including a US$3 billion
Lenovo, Standard Chartered helped open the firm's China
private equity portfolio
Bank, Daphne and Wumart office in 2000
■ Previously Global Partner of
■ A member of the Listing McKinsey & Co., advising ■ Built China teams at both
Committee of the Stock financial services institutions General Atlantic and
Exchange of Hong Kong as well as other consumer, Providence and led a number
IT/media and healthcare of important PE transactions
clients across Asia
■ All other investment professionals have prior work experience at top-tier global PE firms and
professional institutions, such as Goldman Sachs Principal Investment Area (PIA), General Atlantic,
Morgan Stanley and McKinsey
■ Team members share a common vision, business principles, and investment strategies
5
EFTA01088961
A Shared Investment Strategy
Draft
■ Consumer and Retail
Focused ■ Media and Technology
Sectors ■ Healthcare
■ Financial Services
■ Deep domain knowledge in focused sectors
Proprietary ■ Industry network based on "first-call" status
Deal Flow ■ Proactive and thematic deal sourcing
■ Target $50-200 million equity check for minority stake or relative control
Optimal
■ Growth and transformational capital (including expansion stage deals,
Transaction shareholder recaps, PIPE deals)
Structures
■ SOE restructuring (including spin-offs, carve-outs, subsidiary purchases)
■ Strategic planning
Value-added • Operational improvement
Services ■ Corporate governance
■ M&A and capital raising
6
EFTA01088962
The Boyu Advantage
I Draft
■ The founding Managing Directors have collectively led over $1.0 billion of PE
investments since 2005
Strong Investment ■ Accomplished many of the landmark PE transactions in China, as well as
Track Record numerous corporate investments and M&As of strategic importance
■ Team with rich transaction experience at leading global PE firms
■ Mary Ma and Louis Cheung have 30 years of combined leadership experience
at two of China's well-respected/non-SOE Fortune Global 500 companies
Unparalleled ■ Vast industry connections and "first-call" status with key decision-makers
Leadership ■ Insider read on market dynamics, business models and people
Experience in ■ Profound operating expertise in building and growing companies through
Corporate World various stages of lifecycle
■ Resources and skillsets fully transferable to investment sourcing, evaluation
and value creation
■ All investment professionals possess significant work tenure in the region
■ Local decision-making and efficient team communication ensure fast and
China Insights with
accurate responses
Global ■ Ability to conclude transactions amid the economic, market, regulatory and
Perspectives cultural complexities in China
■ Global perspectives and commitment to international best practice
7
EFTA01088963
II. Market Opportunity in China
EFTA01088964
A Unique Destination for Investment
I Draft
China will remain a fast growing economy undergoing
profound transitions in the next decade
■ Long term growth supported by urbanization, consumer
spending, investment demand and deregulation
Macro Economy ■ Near term challenges and structural imbalances are
expected to be addressed through the right policy
responses
Large market
■ Private equity is underpenetrated with large growth opportunity
potential with
■ Opportunities exist in the private sector and state- significant
PE Market owned enterprises local nuances
■ Higher entry barrier as local market complexities create
hurdles to conclude transactions
Sector, ■ Abundant investment opportunities in mainstream
Company, sectors, especially in our focused sectors
People ■ Dynamic market development with business models
constantly adapting to the competitive environment
■ Decision makers of targets are mostly native Chinese
9
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I Draft
Four Major Drivers to Propel China's Economic Growth
■ Urbanization remains the major driver
• Current urbanization ratio of 47% is much lower than the level in developed countries and
comparable to the level in Japan in the 1950s
• Further urbanization will not only provide room for fixed asset investments but also
stimulate consumption
■ Consumer spending will grow at a faster pace
❑ The government has been providing subsidies and welfare benefits to stimulate demand
❑ Rising wages, income redistribution and public service provision (especially in rural areas)
are also expected to further boost consumption-driven demand
■ Investment should continue to be strong and create more job opportunities
❑ China needs to accumulate more capital stock from both a per unit output and per capita
basis to catch up with industrialized economies
• Investment in infrastructure, high end manufacturing and public housing would also boost
demand for steel, cement and other major commodities
■ Deregulation should stimulate further economic development
❑ The government will continue to open up previously monopolized/sensitive sectors
❑ Industries expected to benefit include: media, healthcare, education, transportation, energy,
telecom, natural resources, etc.
10
EFTA01088966
Robust Macro Outlook in the Post Crisis Era
I Draft
While we share recent concerns about China's near-term economic challenges and structural
imbalances, we believe a hard landing to be unlikely and robust growth to be sustainable:
■ Policy misstep causing an economic hard-landing is unlikely
u Policy adjustments remain ahead of the curve
• Inflationary pressure should ease due to front-loaded monetary tightening
■ Asset bubble concerns are overblown
u Sharp run-up of asset prices has been underpinned by strong fundamentals and funded by
savings (instead of leverage as in the U.S.)
• Equity valuations are comparable to Asia's other major markets and the historical average
for China, with a robust earnings growth outlook in 2011 and 2012
■ Economic structure has started to rebalance
u Income redistribution is expected to boost domestic consumption
u Export slowdown is less severe than anticipated
• Gradual but long term currency appreciation beneficial to the rebalancing process
■ Aging population is a double-edged sword
j Aging population brings a growing market for healthcare products and services
j Tightening labor supply would accelerate industrial upgrade
11
EFTA01088967
A Rapidly Growing Private Equity Industry I Draft
■ Bright outlook of PE industry in China:
C -2 Megabank Deals
j Relatively low PE penetration rate at
• Others 13.5
Total Private Equity Investment in China (US$ bn)
0.3% of GDP suggests significant room
Venture Capital for growth
11.6
Buyout j Chinese PE industry is expected to grow
• Growth Capital 10.3 10.1 at 20-25% CAGR
9.2 -- • Foreign LPs are increasing asset allocations
to China:
u Encouraged by robust Chinese GDP
growth and more open policies towards
foreign investment
u Weak economic recovery has led to
3.3
slower growth in U.S./EU PE markets,
pushing more capital allocation to
2.2
1.7 emerging markets such as China
0.8 I • Yet local market complexities can
0.5
sometimes create hurdles for private equity
El , M ,I . .
firms to conclude transactions
2000 2001 2002 2003 2004 2005 2006 2007 2008 ' 2009
Source: McKinsey Analysis. 12
EFTA01088968
Significant Opportunity Set with Private Sector and SOEs Draft
Private Sector State-owned Enterprises
■ More sectors are open to private investment ■ The Chinese government will continue to
following deregulation: consolidate, restructure, and upgrade the
u Demand for growth capital investments state-owned enterprises:
increases with the growth of private u Fewer but higher quality: the number
companies of SOEs under SASAC will be reduced
u SMEs still have difficulty getting debt from 123 to - 50 during the "12th-five-
financing, as bank loans remain largely year-plan" (2011-2015)
geared towards SOEs and government • Privatization and IPOs of provincial-
infrastructure projects level SOEs
■ Private sectors opportunities include ■ Growing PE investment opportunities
expansion capital, succession issues for first- regarding SOE consolidation /
generation entrepreneurs, and business restructuring, spin-off of non-core assets,
upgrades/transformation and cross-border acquisitions
■ PE's value: ■ PE's value:
u Access to long-term capital ❑ Restructuring capability
u Value creation in human capital, ❑ Introduction of best corporate
management systems and governance practices and top talent
13
EFTA01088969
Significant Opportunity Set in Our Focused Sectors Draft
Consumer/Retail II
■ World's #3 consumer market by • World's #3 pharmaceutical
value market and #3 medical
■ Most sub-sectors have been instrument market by value
■ Most sub-sectors have been
growing at 15-20% p.a.
■ —$800 billion total market cap growing at 20-25% p.a.
■ An attractive combination of • —$200 billion total market cap
■ Regulatory and demographic
strong growth, profitability,
cash flow, and opportunity for tailwind, long runway for
industry consolidation growth, and ample opportunity
for industry consolidation
Media/Technology Financial Services
BOYU CAPITAL
■ World's #1 Internet market and ■ World's #3 stock market, #6
#1 mobile market by # of users debt market and #6 insurance
■ Most sub-sectors have been market
growing at 30-40% p.a. ■ Most sub-sectors have been
■ —$650 billion total market cap growing at 20-30% p.a.
■ High entry barrier, scalable ■ —$1,700 billion total market
business model and attractive cap, with some of the world's
growth/profitability profile largest listed companies
■ Greater China is increasingly ■ High entry barrier, long runway
the world's center of innovation for growth, and opportunity to
deploy substantial capital
14
EFTA01088970
Macro Trends Shaping China's Consumer/Retail Sector
I Draft
Rising middle class with increasing purchasing power
O - Total middle and affluent population' will exceed 400m by 2020, almost 3x 2010
Emerging importance of smaller cities in inland China
- By 2020, 233 cities and 543 counties will reach 2010 Shanghai income level2
0 -Growing willingness to trade up among affluent population
China is the only major economy where trading up still beats trading down
Modern retail formats expected to achieve further penetration
O - Department stores and hyper/supermarkets continue to gain market share
More awareness of health and wellness
- Concerns over product safety drive consumer demand for "healthfulness"
1. Middle and affluent population defined as households with disposable income > RMB60,000 per year in real terms, BCG analysis 15
2. Based on disposable income per capita, BCG analysis
EFTA01088971
Macro Trends Shaping China's Media/Technology Sector
I Draft
O Extended connectivity and proliferation of interfaces and devices
- Penetration of broadband and emergence of new interfaces and devices drive
demand for computing, communication and media consumption
0 Digitization of media content
- Profound shift from analogue to digital, from offline to online
Deregulation of the media sector
0 - Government intention to liberalize the traditional media (TV, radio, etc.)
Behavioral expansion from media consumption to online consumerism
O - 30% of Internet users engaged in e-commerce and growing exponentially
PC-based Internet going mobile
O - Mobile Internet has taken off in China with proven business models emerging
45 Technology enablement in multiple industries
- Adoption of information technology is changing the basis of competition
16
EFTA01088972
Macro Trends Shaping China's Healthcare Sector
I Draft
I--
o An aging population in need for more healthcare services
- Population over 65 years old is forecast to reach 11.7% in 2020 v.s. 8.3% in 2010
0 Increasing affordability of medical products and services
- Hospital visits and pharmaceutical consumption grow rapidly with rising
disposable income and wealth accumulation
41) Government expenditure
- Significant government investment on both the demand and supply side
0 Hospital reform
- Private sector participation in building and operating healthcare facilities
0 Stronger regulatory oversight
- Higher entry barriers and accelerating industry consolidation
17
EFTA01088973
Macro Trends Shaping China's Financial Services Sector
I Draft
I--
Non-bank credit
o -Increasing accessibility of credit; migration from bank-centric financing to multiple
non-bank credit platforms
0 Wealth accumulation
- Savings growth by government, enterprises and consumers creates
opportunities for financial product creation and distribution
4/1) Deregulation
- Initial signs of deregulation emerging in selected financial services sectors
Financial transaction efficiency
O - Further development of payment processing, financial information and
other fintech business models
0 Risk management
- Stronger demand fuelled by penetration of bank cards and advancement in
securities trading technologies
18
EFTA01088974
I Draft
III. Investment Strategy
19
EFTA01088975
I Draft
Disciplined Approach Based on Key Investment Criteria
■ Strong and trustworthy entrepreneur/management:
❑ Integrity, capability and openness to partnership
❑ Interests fully aligned with those of the investors
■ Market leader that captures compelling market opportunity:
❑ Large market size with clear growth potential driven by identified macro trends
• Market leader with sustainable business model, proven track record in growth and
profitability and true barriers to entry
u Significant operational improvement potential
■ Favorable transaction terms:
u Active investor role with meaningful stake and board representation
u Clear exit path, preferably with downside protection
u Sufficient access to due diligence
■ Target return:
J 3x on invested capital and 25% gross IRR
20
EFTA01088976
Four-pillar Investment Strategy Tailored for China
I Draft
Adhere to Focused Sectors
] Four-pillar
Create Proprietary Deal Flow
] strategy to
deliver
]
superior risk-
Design Optimal Transaction Structures adjusted
returns
Emphasize Value-added Services
21
EFTA01088977
Adhere to Focused Sectors
I Draft
From years of experience investing in our focused sectors, we know exactly what criteria to look
for when making investment decisions:
Consumer/Retail
■ Deep market ■ Spirit of innovation and ■ Competitive strength in ■ Strong regulatory know-
■ Strong brand equity entrepreneurship large therapeutic areas how
■ True mastery of ■ Network effect creates ■ Strong regulatory know- • Recurring revenue for
distribution channels formidable entry barriers how transaction-based model
■ Scale matters ■ First-mover advantage • IP-based competition to • Access to competitive
■ Asset light model with avoid pure pricing war source of funding
■ Platform play with
strong operational ■ High gross margin to • Robust risk management
consolidation
opportunities leverage support significant sales system in place
■ Deregulation gives local and marketing costs ■ Effective talent retention
■ Robust cash flow
players advantage • Domestic players need system
■ Convergence with IT leads
clear value proposition to
to higher growth compete with MNCs
22
EFTA01088978
Our Initial Focus in Consumer/Retail Draft
High Priority Medium Priority Low Priority
■
Men's apparel • Footwear • Sportswear
Apparel Women's apparel • Baby
• Processing / packaging • Agri-industrial
Food
• Food brands
Juice / RTD drinks • Liquor / wine
Beverage
Consumer • Dairy
Product • Auto / auto parts
Luxury
• Home care • Home appliance • Consumer electronics
Household
• Skincare / cosmetics
Personal Care
Staples • Education
Consumer
• Restaurant • Travel • Beauty and
Services Discretionary
• Lodging wellness
• Department store • Convenience store
Multi-line • Supermarket • Hypermarket
Retailer • Home shopping • Outlets
Retail • E-commerce
Specialty • Home decor / furniture • Auto dealership
Note: Interest level based on current deal pipeline and market conditions, subject to future revisions 23
EFTA01088979
Our Initial Focus in Media/Technology Draft
High Priority Medium Priority Low Priority
Online • Social network • Online video • Display ad — portal
Advertising • Vertical display ad • Digital agency • Search ad
• Online retailers • Marketplaces • E-commerce enablers
E-Commerce
• Online payment
Internet
Online • Information services
Services • Security services
• Platforms • Infrastructure
Mobile
• Applications
Internet
• Traditional media (TV)
Production
• Content provider
Media • System solutions • IPTV • Out-of-home media
Distribution
• Cable TV • Media agency
• IT solutions • IT outsourcing
Technology
Services • Transaction processing • BPO
• Packaged software
Technology
Technology • Logistics • High-end manufacturing
Enablement
Note: Interest level based on current dealpipeline and market conditions, subject to future revisions 24
EFTA01088980
Our Initial Focus in Healthcare Draft
High Priority Medium Priority Low Priority
Traditional • Chemical drugs • API
Pharma • Traditional Chinese
.1
medicine
• Biosimilar • Blood product
Biotech • Vaccine
• CRO • Clinical trial management
Pharma
I Outsourcing • CSO
Services • CM°
Distribution / • Wholesale distribution • Retail pharmacy
Retail
Durables • Durable medical
Medical equipment
Device Consumables • Orthopedics • Dental implants
/ Supplies • Medical supplies
• Private hospitals/clinics • Public hospitals
Primary • Clinical labs
Institutions
Healthcare
Services • Cemetery • Retirement community
Consumer
Services
Note: interest level based on current dealpipeline and market conditions, subject to future revisions 25
EFTA01088981
Our Initial Focus in Financial Services Draft
High Priority Medium Priority Low Priority
• SME/retail credit • Consumer finance • Credit guarantee
Non-bank
• Leasing
Credit
Banking & • City commercial banks • Rural banks
Banks
• Joint-stock banks
Credit
• Credit rating
Credit
Services • Credit scoring
• National insurers • Regional insurers • Reinsurance
Insurance
• National asset managers • Alternative managers
Wealth Asset
Management
Management
Distribution / • Advisory network
Retail • Distribution agency
• Stock exchanges • OTC exchanges
Exchanges • Commodity exchanges
Capital
Markets • National securities firms • Regional securities firms
Securities
• Payment network • Card issuers
Payments • Payment processor
Payments /
Fintech Risk • Risk data analytics • Risk solutions
Management • Financial information
Note: Interest level based on current dealpipeline and market conditions, subject to future revisions 26
EFTA01088982
.
Create Proprietary Deal Flow
I Draft
■ Decade-long operating and investing experience
■ Rely on proprietary industry/company investment ideas
■ Highly familiar with industry dynamics
■ Constantly and systematically refreshing sector strategy
Deep industry
■ Proactively create domain ■ "First-call"
investment knowledge relationships with
opportunities key decision-makers
rather than relying ■ Partner level access
upon competitive to top companies in
bidding situations our target sectors
■ Ability to align Savvy deal ■ Boyu professionals
"First-call"
different interests striking based industry have been on the
through deal capability network boards of some of
terms the largest and most
successful
companies in China
27
EFTA01088983
Design Optimal Transaction Structures
Draft
The Boyu team is experienced in providing flexible financing alternatives to ease the "growing
pains" of Chinese companies
Expansion Shareholder
PIPE SOE Restructuring
Stage Recap
■ Expansion capital for ■ Liquidity to early ■ A long term, active ■ Spin-off, carve-out,
enterprises that investors and partner unlike public or subsidiary
have funding needs entrepreneurs investors purchase
■ Significant minority ■ Preferred partner to ■ Privately negotiated ■ Preferred security
stake management ■ Active board ■ More management
• Lead investor ■ Right management presence and human control
incentive plan capital enhancement
Boyu Team Members' Selected Expertise
• Renren.com • CICC • Lenovo • Shenzhen
• Baidu/Qiyi • Alibaba Group • Daphne Development Bank
• China Grand Auto • Soufun • Wumart • New Century
• Wuxi Apptec • MStar • Taiwan Mobile • Xuji Group
28
EFTA01088984
Emphasize Value-added Services Draft
Strategy Planning Operational Improvement
■ Value-add: overall strategic planning, market ■ Value-add: human capital retention and enhancement,
opportunities exploration, company positioning, management system optimization (supply chain, IT,
expansion into adjacent products / services finance, etc.)
■ Example: Louis Cheung designed and successfully • Example: Mary Ma helped Daphne hire its CFO, COO
executed Ping An's turnaround and 10-year growth and three other senior managers while at TPG. The
strategy of building it into a truly national financial company established KPIs and an employee incentive
conglomerate and growing the asset base by five times plan, and improved the inventory management system
Corporate Governance M&A / Capital Raising
■ Value-add: building world-class board of directors, ■ Value-add: assistance in securing further financing and
establishing various board committees, Sarbanes Oxley execution of M&A strategy (due diligence, deal
and public company preparation negotiation, post-acquisition integration)
■ Example: Sean Tong helped Wuxi Apptec build a world- • Example: Mary Ma and Sean Tong facilitated and
class board and committees while at GA by introducing executed Lenovo's acquisition of IBM's PC business.
senior business leaders from McKinsey and Baidu Lenovo has since then fully integrated the IBM operation
into its global platform and grown into a global brand
Note: The successful examples noted above are not representative of the full range of investment experience of the individuals specified above, 29
and post performance is not indicative offuture returns
EFTA01088985
IV. Organization and Culture
30
EFTA01088986
Draft
The Boyu Team Differentiation
Deep understanding of
local market dynamics
Sound judgment
Long-term commitment
regarding local
to the local market
management team
Global
perspectives and
best practices Strong ability to
Efficient, disciplined combined with... navigate through local
local decision making
regulatory complexities
Fully transferrable local Local network to source
operational expertise proprietary deals
31
EFTA01088987
The Boyu Team - Managing Director
I Draft
• Mary Ma joined TPG as a partner in 2007 and was co-Chairman of TPG's Greater China
business. With rich corporate experience and a deep understanding of China, Mary has
established strong networks among Chinese entrepreneurs, state-owned enterprises and
regulators in various industries. She led the following successful transactions at TPG:
• 2009: $150m investment in Daphne, a leading women's footwear brand in China
• 2010: $37m investment in Wumart, a leading supermarket chain in Beijing and Tianjin
• 2010: $300m investment in CICC, a leading Chinese investment bank
• Before joining TPG, Mary was Executive Director, Senior VP and CFO of Lenovo Group. She
Mary Ma,
started in manufacturing and international operations in 1990, and led the finance functions
Chairman as CFO starting in 1997. In addition, she played a critical role by leading Lenovo's strategic
initiatives and M&A activities, including its Hong Kong IPO in 1994, its major China business
-- Head of Investment
restructuring and integration in 2000-2003, its investments in Kingsoft in 1998 and Sohu.com
Committee
in 2000, and its $1.75b acquisition of IBM's PC business in 2005
• Mary still serves on the Lenovo board as non-executive Vice Chairman. She is also an
independent director of Standard Chartered Bank (HK) Ltd, non-executive director of Wumart
and non-executive director of Daphne. Previously she also served as an independent director
of Sohu.com and as director and Chairman of Kingsoft
• Mary has been a member of the Listing Committee of Hong Kong Stock Exchange since 2009,
and a member of the Hong Kong Institute of Directors since 2000. She was a member of the
Dean's Council of the Kennedy School of Government at Harvard University from 2002 to 2007
• Mary worked in the Chinese Academy of Sciences for 12 years before joining Lenovo. She
graduated from Capital Normal University in Beijing in 1976
32
EFTA01088988
The Boyu Team - Managing Director
Draft
• Louis Cheung was with the Ping An Insurance Group from 2000 to 2011. He became Group
President in 2003 and Executive Director in 2006 after working in several senior roles, including
CFO, COO and CIO. He led Ping An's rapid turnaround and accelerated growth starting in 2000,
its dual IPOs in Hong Kong and Shanghai, and its subsequent development into a world-class
global financial institution with a market capitalization now among the top three global
insurance groups. He also led the acquisitions (over $4bn in total) of Shenzhen Development
Bank, Shenzhen Commercial Bank and Fujian Asia Bank between 2003 to 2010, which together
form Ping An's successful Chinese banking platform
Louis Cheung, • From 2008, Louis focused on Ping An's line of investment businesses. He took the chief
investment officer role and directly supervised PA Securities, PA Asset, PA Trust, PA Real Estate
Chief Executive and PA Fund subsidiaries, with $125bn of total AUM, including an approximately $3bn private
equity portfolio. Successful investments include Xuji Group, Yunan Baiyao and Taizhou Bank
Officer
• Prior to Ping An, Louis was a global partner of McKinsey & Company and the leader in its Asia
-- Head of
Pacific financial institutions practice. Having advised many local and multinational clients
Management
during 1993-2000 on strategy, organization, operations and corporate finance, he became a
Committee trusted consultant to many business leaders and government officials in the region. He has
-- Head of Portfolio also served clients in the consumer, telecom/media and healthcare sectors
Committee Louis continues to serve on the Ping An board as a non-executive director. He is an Expert
Advisor to the Shenzhen City Government on policy making
• Louis was a post-doctoral research fellow at Cambridge in 1992-1993. He holds a Ph.D. in
business information systems and a B.A. in engineering from the University of Cambridge
33
EFTA01088989
The Boyu Team - Managing Director
I Draft
• Sean Tong joined Providence Equity Partners in 2008 as Managing Director and Head of
Greater China. Prior to Providence, he was Managing Director and Co-Head of Greater China
at General Atlantic, where he helped open the firm's Hong Kong office in 2000. He built both
Providence's and General Atlantic's China teams from scratch and has been focusing on
private equity investments in TMT, business services and healthcare in the region for over a
decade. Sean led the following transactions:
• 2005: $125m investment in Lenovo as part of its $1.75bn acquisition of IBM's PC business
• 2006: $25m investment in Renren.com, China's largest social networking site
Sean Tong, • 2007: $75m investment in Wuxi Apptec, China's largest pharmaceutical R&D outsourcing
company
Managing Director • 2008: $40m investment in MStar Semiconductor, a top ten global fabless chip design
company based in Taiwan
• 2010: $50m investment in Qiyi.com, an online video joint venture with Baidu
• 2011: $240m investment in the $1.12bn leveraged buyout of Shaw Brothers, the
controlling shareholder in NB Inc., the dominant broadcasting network in Hong Kong and
one of the largest producers of Chinese language content in the world
• Before General Atlantic, Sean worked in the Investment Banking Division at Morgan Stanley in
New York
• Sean graduated magna cum laude with a B.A. in Economics from Harvard University, where he
was a member of Phi Beta Kappa
34
EFTA01088990
The Boyu Team — Investment Professionals Draft
Alex Wong Joey Chen
■ Alex will join Boyu Capital as a founding member and • Joey is a founding member of Boyu Capital, where he
Executive Director. Alex's professional experience joined as an Executive Director. He was previously a Vice
includes serving as an Executive Director at Goldman President at General Atlantic, a global growth equity
Sachs Principal Investment Area, where he worked since firm, where he worked since 2006. Prior to joining
2005, and as a Business Analyst at McKinsey & Company General Atlantic, Joey worked at Morgan Stanley in
Corporate Finance Practice China Corporate Finance and Technology Investment
Banking
• Alex has extensive transaction experience in leverage
buyouts, PIPE investments, and growth capital • Joey has extensive investment experience in consumer
investments. Notable transactions include Taiwan & retail and media & technology. Notable investments
Mobile, Zoomlion Heavy Industry / CIFA, New Century include Zhongsheng Group, MStar Semiconductor,
Department Store and Simcere Pharma Alibaba Group, and SouFun
■ Alex also played an active role in monitoring portfolio • In addition, Joey has played an active role in managing
companies, including Legend Hony and Global Retail Inc and creating value for portfolio companies, including
Renren.com and Wuxi Apptec
• Alex graduated from the Chinese University of Hong
Kong with a Bachelor of Business Administration (First • Joey graduated with City Honors from Management
Honors) School, Fudan University with a B.A. of Management
Information Systems
35
EFTA01088991
The Boyu Team — Investment Professionals Draft
Qi Zhou Yanling Cao
• Qi will join Boyu Capital as a founding member and • Yanling is a founding member of Boyu Capital, where he
Senior Associate. Qi's professional experience includes joined as a Senior Associate. He was previously a Senior
serving as an Associate in Goldman Sachs Principal Associate at General Atlantic, a global growth equity
Investment Area, where he worked since 2007, and in firm, where he worked since 2007. Prior to joining
the Utilities and Healthcare teams in Beijing Gao Hua General Atlantic, Yanling was with Goldman Sachs
Securities Global Investment Research Division Investment Banking Division, where he served clients
■ Qi has extensive investment experience in consumer across the telecommunications, media, technology, and
real estate industries
and manufacturing industries. Notable investments
include Anhui Kouzi Distillery, New Century Department
• Yanling has extensive investment experience in media &
Store, Henan Songhe Distillery, Taiwan Mobile and China
technology and healthcare. Notable investments include
Risun
MStar Semiconductor, Alibaba Group, and SouFun
■ Qi has served on the Board of Directors of Anhui Kouzi
Distillery
• Yanling has also played an active role in creating value
• Qi has also played an active role in creating value for for portfolio companies, including Wuxi Apptec
portfolio companies, including Mindray Medical
International and Nepstar Chain Drugstore • Yanling graduated summa cum laude from Middlebury
• Qi graduated with B.A. and M.S. from Tsinghua College in Vermont, U.S.A., where he majored in
University's School of Economics and Management, Economics and Mathematics. He is a member of the Phi
where he majored in Accounting Beta Kappa Society
36
EFTA01088992
The Boyu Team - Associates and Analysts
I Draft
Alvin Jiang Tiger Chen
• Alvin is a founding member of Boyu Capital, where he • Tiger will join Boyu Capital as an Analyst. His
joined as an Associate. Prior to joining Boyu, Alvin professional experience includes serving as a member of
worked for Goldman Sachs Principal Investment Area as Goldman Sachs' Global Economics, Commodities, and
an analyst, focusing on the group's investments in Strategy Research Division starting in 2008. Prior to that,
the Greater China region. Before joining PIA, Alvin was Tiger worked with JPMorgan's Global Credit Risk
with Goldman Sachs Investment Banking Division in Management Department (Client Credit Management).
New York, focusing on the consumer retail sector
• Tiger has extensive research experience in commodities
• Alvin has investment experience in consumer retail and
and telecom industries. He has also previously worked
renewable energy sectors. Notable investments include
as a China Portfolio Strategy analyst, primarily focusing
Lianyungang Zhongfu Lianzhong Composites Group and
on A/H equity markets and domestic macro/economic
Henan Songhe Distillery
issues.
• Alvin has also played an active role in monitoring and
creating value for portfolio companies, including Anhui
• Tiger graduated from the University of Hong Kong with a
Kouzi Distillery, Zoomlion Heavy Industry / CIFA, and
Bachelor of Economics and Finance and a minor in
Zhejiang Yangfan Shipbuilding Group. In addition, Alvin
Statistics. He was also a visiting student and research
was also a member of PIA's RMB fund team, helping the
assistant at the University of California, Berkeley
group to set up its first RMB fund in China
■ Alvin graduated from Harvard University with a B.A. in
Economics
37
EFTA01088993
The Boyu Team - Global Advisory Board
I Draft
Greenberg, Maurice Thornton, John
• Chairman and CEO of C.V. Starr • Chairman of Brookings Institution
• Former Chairman and CEO of American • Professor, Tsinghua University
International Group (AIG) • Former President and Co-COO of
Goldman Sachs
U. Ruigang (MMI.1) TUNG, Chee Hwa (ft*)
• Vice Chairman of the Chinese People's
• CEO of Shanghai Media Group (SMG)
Politics Consultative Conference
• Chairman of China Media Capital
• First Chief Executive Officer of HKSAR
• Sits on the board of WPP
(1997-2005)
1 Chuanzhi ($404t,t)
• Chairman and President of Legend Holdings
• Chairman of Lenovo Group
• Vice Chairman of All-China Federation of
Industry and Commerce
QIAN Yingvi (tAM—)
YANG, Marjorie Mun Tak (WPM
• Chairwoman of Esquel Group
• Member of the Executive Council of Hong Kong
• Chairwoman of the Council of the Hong Kong
Polytechnic University
• Sits on the boards of MIT Corporation, Harvard
Business School, HSBC, Novartis AG and Swire
• Dean of School of Economics and Management,
Tsinghua University
• Professor of Economics at Tsinghua University
and U.C. Berkeley
• Sits on the board of ICBC and International
Advisory Council of CIC
38
EFTA01088994
Draft
Professional Corporate Governance Structure
LP Advisory Committee
■ Bridge between LPs, GPs and the Fund
■ Ensure investors' and sponsors'
interests are aligned
Investment Committee Portfolio Committee
■ Evaluate and approve
investment opportunities to ■ Oversee the monitoring and
valuation of portfolio companies
■ Decisions on large transactions ■ Monitor financial / operational
involving portfolio companies BOYU CAPITAL risk in the fund
Management Committee Global Advisory Board
■ Strategic planning ■ Insights on macro trends
■ Cultural development ■ Advise on strategic issues
■ Team training and recruiting ■ Advise on portfolio companies
■ Infrastructure development ■ Liaison with regulatory bodies
39
EFTA01088995
Internal Committees and LP Communication
Investment Committee ("IC") Portfolio Committee ("PC")
■ Composition: ■ Composition:
a Founding Managing Directors of Boyu a Founding Managing Directors of Boyu
a One other senior professional on a a One other senior professional
rotational basis ■ Decision-making:
■ Decision-making:
a Unanimous vote
a Unanimous vote
Limited Partner ("LP") Communication
■ Annual report
■ Annual LP meeting
■ Quarterly LP update call
■ Special report to LP for deals not in our mandate
■ Routine consultation with the LP Advisory Committee
■ Open channel of communication at all times
40
EFTA01088996
Disciplined Investment Process Draft
Due Diligence &
Origination --> -> Value Creation —3 Exit
4
Structuring
• Early identification of • Rigorous due • Experience in building, • Diversified exit
trends and diligence, especially transforming and strategy supported
opportunities on management improving companies in by capital markets
• Theme-based • Lead investor role in our sectors experience and
prospecting pursuit of active • Long-term value-added industry network of
• "First-call" status in board presence partnership in strategic likely strategic buyers
our focused sectors • Disciplined deal planning, governance, • Good sense for
• Opportunity for Boyu structure M&A and financing, and optimal timing of exit
to add value operational enhancement
Internal Decision Making Process
• Weekly updates; • Multiple weekly • Discussion on follow-on • Deal team and PC
• Introductory
Investment
Committee discussion
® discussions;
• Final IC approval:
unanimous approval
investments
Monthly Portfolio
Committee review
* meetings to consider
exit strategy and
execution plan
required
41
EFTA01088997
Institution Based on Core Values
I Draft
■ Working relationships based on mutual trust and respect
Trust and ■ Resolve conflicts by open and direct deliberation
Respect
■ Upkeep the highest ethical standards in all external and internal dealings
Integrity • Maintain full transparency of information among the team
■ Focus on professionalism and performance
Meritocracy ■ Re-invest to enhance the platform
• Attract, develop and retain the best talents
Team Work • Collaborative approach
• Consensus-driven and fact-based decision making
42
EFTA01088998
V. Track Record and Deal Pipeline
EFTA01088999
I Draft
Track Record of Boyu Team Members
The team has collectively deployed and managed $2.8 billion equity capital over the past decade'. In particular,
Mary Ma and Sean Tong have led over $1.0 billion of PE investments since 2005 while at TPG and at General
Atlantic and Providence, respectively.
Growth/Transformational Capital SOE
Expansion PIPE Shareholder Recap Restructuring
Consumer /
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1. Includes deals led by Mary Ma or Sean Tong, deals that other founding members participated in or managed, and corporate investments overseen by Mary 44
Ma and Louis Cheung while at Lenovo and Ping An, respectively. All transactional experience was obtained before the founding members joined Boyu Capital.
EFTA01089000
Draft
Boyu's Investment Pipeline
Eat. Size
Name Sector (USD mm Dosed • lion
Proprieury Opportunity
1 COneumenRetail 60 Shareholder Recap Leading specially mist clvin in Chna
2 ConsumerfRetail 100 SOE Restructuring Largest home shopping company in Chna
3 Cons,nerRelall
Consumer,Retail
50
50
Expansion
Expanson
Leading home apptance suPgior in Greater Chna
Leading prate urnorsity with at:Prowl by the tAnistry of Education in China Robust pipeline in
5 ktedaaechrciogy 80 PPE Leading Salwere and Caine gamng prouder in Chna
8
7
AtedaTechndogy
AtedaTechndogy
40
40
SOE Restructuring
SOE Restructuring
Leading twines: news broadcaslingflishing company in Chna
Leading :ports network in China four focused
8 Healthcare 50 Shareholder Recap Leading OtarrnaCeulical marulacturer n Chre
9
10
Fnarcol Seneca
Friancol Sauces
50
50
Expansion
SOE Restructuring
Emerging electronic barbing senice amide, in Greater Chna
Leading city commensal bark in Olna
sectors
Total Proprietary Opportunity 570
Privileged Access
11 Fnancel Sauces 100 Shareholder ReCap One ot the largest prole ,nablanCe CrernDenieS in China
12 Friarcial Serous 100 SOE Restructuring Leading ntertark transaction settlement system wonder in Chna
13 0.socSe'TechnYogy 50 Expansion Leading 'Mewled sonic. pONder ellInenelfil data. inlormatial and s0aware
14 Ueda/Technology 150 Expansion Leading private express ddhery :ante premier in Chna
15
18
l.socSe'TechnYogy
Ueda/Technology
ISO
40
Expansion
Shareholder Recap
Leading eNine relater 01 mans clotting
Leading DTV midileware player Highly attractive
17 StedaaeChrtCrOgy 40 SOE Restructuring Leading PTV prodder in Ghee
18 Healthcare
Total Privileged Access
50
680
PPE Leading isharrnaceulmal :anises pronier in Chna
proprietary
Potential Opportunity
19 ConsanefRetai 20 Expert= Leading restaurant chain in Dina
opportunities and
Leading rtiSteurent chin in Dina
20
21
COneuMenRelai
ConsanafRetai
25
30
Expansion
Expansion Leading restaurant chain in China privileged access
22 CeneuMenRetai 50 Expansion Leading re:08MM Own In atm
23 ConsanafRetai 50 Expansion Leading restaurant chain in Chna
24 CeneuMenRetai 50 Expansion Leading Spontmaar proNder in China
25 ConsanafRetai 50 Shareholder Recap Leading Inmate cosmetics presider in China
26 ConsanerRelal 50 PPE Leading dairy product manutacturer ri CNne
27 ConsanafRetai 100 Expert= Leading dairy product manufacturer in China
28 CeneuMenReta 50 Expansion Leading 4900elluOsal InduCt pfeNder in China
29 ConstrnafRetai 150 SOE Restructuring Leading arculturual peccbct prodder in China
30 ConsvnafRetai 50 Expansion One of the largest private unitersilies in China
31
32
ktedaaechndogy
AtedaTechndogy
50
20
Expansion
Expansion
One el ire largest high end electronics relaters n Chine
Leading Inancial informaticeVdate smite prodder in China
Ready to move
33 ktedaaechndogy 20 Expansion Leading software provider to the neurones industry in ti me
34 Atedalechndogy 100 Expansion Leading electronic payment semen prosiles in China into due diligence
35 ktedaaechndogy 200 PIPE Leading oiline gamng panne prodder in CNna
37
ktedalechndogy
ktedhlochndogy
50
20
Expansion
Expansion
Leading online apparel retail in Chna
Leading Online apparel retail in Chna immediately
38 ktedaTechndogy 80 Shareholder Recap Leading Internal penal and messenger in China
39 Mecle'Technciogy 30 Expansion Leading Online ttmel search engine in Chna
40 AtedaTechndogy 50 Expansion Largest letter' sense prowder in Chna
41 ktedhlochrciogy 50 Expansion Leading Wine supermarket ri Chine
42 Healthcare 20 Expansion Leading pharmaceutical company in Chile
43 hatralthcare 50 Expansion Leading MONA pharmac0ubcal dstributor n Chre
Total Potential Opportunity 1415
Total Pipeline 2.665
45
EFTA01089001
Draft i
VI. Key Investment Terms
46
EFTA01089002
Key Investment Terms (see term sheet for details)
I Draft
Fund: Boyu Capital Fund I, L.P.
Target Capital Commitment: USD 1.0 billion
Term: 10 years with extensions
Commitment Period: 5 years
Minimum Investment: USD 10 million, subject to waiver
Investment Mandate: Primarily targets growth capital and state-owned
enterprise ("SOE") investments in Greater China
Target Portfolio: Primarily privately negotiated investments in companies; up to 20%
in single investments
Target Return: 25% Gross IRR
Management Fee: 2% of total capital commitments during the commitment period;
thereafter, 2% of unreturned capital contributions
Carried Interest: 20%, subject to an 8% preferred return
47
EFTA01089003