EFTA01089377

Business Update May 3, 2011 STRICTLY CONFIDENTIAL EFTA01089377 Financial Update — Summary • 1Q11 posted $40K in EBITDA on revenues of $364K • 1" EBITDA-positive quarter in company's history • Exceeded 1" quarter revenue projections by $19K • Closed $175,000 National Geographic/ScienceBlogs transaction • Closed $3.1 million Burda share conversion • Closed $0.5 million Habsburg/Innovium Series D • Strong outlook for rd quarter • Cautious optimism 2 EFTA01089378 Financial Update — Revenue Forecast (as at Apr 30) Revenues Earned (Jan-Mar) $364,000 Revenues Booked (Apr-Dec) $1,088,000 Sub-Total (Closed) $1,452,000 Pipeline @ 50-90% $270,000 Total (Closed + Pipeline) $1,722,000 FY11 Revenue Target $2,140,000 Shortfall $418,000 EFTA01089379 Q1 Financials Seed Media Group LLC Income Statement for the Three Months ending arch 31. 2011 Unaudited and Confidential Jon - Met 1011 Ordeary IncometExpense Income VIsualdaTion 202,000 Digital Media 120.000 Licensing and Other 1.561 Total Incas. 363.587 Expenses Salaries & Sene0ls 215.812 Rentifelophonei0111ce Expenses 47.958 Professional & Consulting 33.491 Rostov & Computer 12.051 Business Insurance 926 Production & Extol Expense 2938 Travel & EntertoinmeM 5.250 Total Expenses 321.144 EBRO& 42,424 Other Income,£tpense Interest Income (1.959) Interest Expense 193102 Toial Interval Expense 191.344 Foreign Exchange 4.869 Write off Historical AP 175.000) Rant Senktinent Expense 76.975 Discounts 9.035 Total Other Expense 206.923 Net Income 1183.490 EFTA01089380 Q1 Financials Seed Med. Group LLC Balance Shea at March 31. 2011 Unaudited and Cm80enbal Mar 31.2011 ASSETS Current Assets Cash 91.192 Recenables 379.380 Prepaid Expenses 1.390 Total Current Asset, 471.942 Holes receIvable 752.528 Invostmoni In scioncol3reds 2.972.523 Cap0al assets. nel 142.811 Goodea and intangibms 2.979.252 TOTAL ASSETS 7.315.951 LIASILMES 8 EQUITY Currehl Lnbiliiea Accounts Payable and Accrued Liabilities 320.583 Illistoncal AP and Settlements 323023 Payroi LAMIIMs 114.000 Total Current LMblllbos 764.583 Long Tenn Liabadies Pared Obligation 249859 HistanCal AP and settlements 454.853 Mates Payable 524303 Interest Payable 75.762 Dradencla Payable 7.397.194 Total Long Ton Liabatles 8701.168 Total Liabadies 8.465351 Inveslinent in PLANET 552449 Equity Unit Capita 14.744.887 Dividends .7.349.597 Excess of condi:Walk:a Paid -4.530.477 Dela .25364457 Total Equity -2.899.844 TOTAL UASILITIES 8 EQUITY 7,511,95E EFTA01089381 Business Update — ScienceBlogs • Closed and announced partnership with National Geographic • As of March 1 all costs and operational responsibility assumed by NG • SB Brazil and SB Germany • Economics: • NG owns 20% of SB, can reach 44% based on sales performance over 3 years • SB receives 50% revenue share net of $175,000 advance and agreed monthly expenses • Traffic Vitality (Absolute Unique Visitors, Google Analytics): • FY10 vs FY09: 4 20% to 23M • 5th straight year of double-digit growth • 1Q11 vs 1Q10: 4 17% to 7M O110tii4IC 6 EFTA01089382 3,000,000 SCIENCEBLOGS: 5 YEARS OF DOUBLE DIGIT GROWTH 2,500,000 2,000,000 1,500,000 1,000,000 s00,000 0 Jan 2006 Jul 2006 I Jan 2007 Jul 2007 Jan 2008 Jul 2008 Jan 2009 Jul 2009 Jan 2010 Google An Jul 2010 Jan 2011 EFTA01089383 #E71)c Nov Bark innws 02110 ....0r0X311. a Asence editor, SC'INC-LE MOIST POPULAR. SCIENCE explores some of the topics addressed in L AMATO °LOCOED this week's Science Times. I. EWE), Lurnitaa 3•D Jungle Is a Biolowyt's Dream SUBSCRIBE. 2. SOtntists kind a Shared Gene in Dogs With 41 Sconce Tents Posuat Compulsive Behavior 25:17 3. Carp DNA Is Found in lake Michigan 4. Therapists Report Increase in Green Disputes Sway a BSA.. ., Asynk • A 1.a Aga and LIN sirs Arra..., tiA S U.N. Official Says Climate Deal Is at Risk Ci ea: BTpubto Pa...bra rue sconce rotor Apc 'A. ass • Science Columns 6. Mangling Monter* With Smal Sups The "Avatar* explores life forms bath familiar and OBSERVATORY 7. Gement Study Provides a Cent:nil Earb- Unmans fantastic, but a viewer does not have to be a scientist to enjoy Desert Spider the experience. 8. U.N. Panel's Glitter Warning Is Criticised as Discovery on lisaggerated Jordan-Israel Managing Disasters With Small Steps 9. Ancient Pope's Maio Makeup loath, ' ,denial. Roeder Researchers Say Sense innovative AT...ninth:es arc involving kcal people i n In a crossborder to. Dort Earth. A Darabk Yet Vulnerable Eden in bui'ding or rcbui'ding infrastructure in developing study, biologon flan Israel and Anon:nib contents. Jordan found a new spider species REIMAIKAStk CREATE/RS S Cerbalus aravensis lying in Aram Go to Conches lc • When Built -In Antifreeze Beats a Winter Talky nod dunes. Coat tkyo Ctriewswy C,ou-re Selected Posts Front 0 Seisnatelosi OBSERVATORY Onto a mect.. ar.1 (MAT arm:la:T.AI And dm:IBA:m.4 The Platypus la Cute but Far OSCIT LA TOW agents/ direct exposure to subfreezing temperatures From Harmless SynthrtiC Voices through biochemical trstolut3 • • - ' /Acre Roan AAR C,aat.eas Cz....trr$ • Them ak platypus is among the few ANCRIAJNPIANCIPALS all that produce serum. and Seven Essential Elements of Quantum M..' Scientists Find a Shared Gene in Dogs With Compulsive Behavior researchers in Japan are trying to determine why that venom io painful. CASsulIONS BOOK Queer in the Country ria Science A kw to understandingobsessive behavice in pee* may lie in some dogs OBSERVATORY Why Alaska hill Free of DE nein/ GORIER • Doan Gone OtrAnsrve OT, S4Asuo Da.CrOB. Eason Valdes Crude Oa Intuition Ancient Egypt's Toxic Makeup Fought Infection, Researchers Say Scientists attributed the Reed nom from Soso:Opp; can. u r ',LW, A t, persistence of oil in Prince William The elaborate eye makeup worn by ancient lap-pions Senorita its being trapped in a served as a toxin that 1344 bacteria and helped prevent lower. lega-prnneabk ayer of the infections wording to • slew report. ow. • OSA EFTA01089384 • pe \itork Z=4er. 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Min> awa ocean war •-• 6707.6700 r UV. or MO EFTA01089386 Business Update — Visualizing • Launched October 2010 • We earn $75,000/month against GE services contract • 33 Academic Partners around the world • Marathon Program: $200,000 (London, Sao Paulo, Munich, Sydney, New York) • Visualizing Europe: $35,000 (Brussels) • Wall Street Journal media partnership (others in development: Huffington Post, CNN, WNYC) • In development on an embeddable Visualizing Media Player (like YouTube and Vimeo) 11 EFTA01089387 1111 tl ill lo I'm I WOO , .• •••••••• d/me•••• ••••••• iremo• •••••••• "Cd;as "." 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NS — ... • a ''.•...1 ... . - • MISOC .1011, sea* ...• visualizing EFTA01089390 .1•••••Ing J•• ••••••••••• wilmaVe•••• •••••••••••••••••••• 1•41••••1 •••••.••• •••••,••••••• 0 fo = i rszacE ,..•••••••S • Say* •••••••••••••• iiiaLISa=g1Ms-- • •••••••••• •••••••• ••••••••••••••• O •••••••••••• .•••••••• ..........••••••••••••••••• .... mossy ••••1••••••••••••••••••• • ••••••••••• •••••••••••••••••••••••••••••• ............. 01•••••••••••••••••••••=1.I. •••••• ••••••1•1••• is's... I•••••••••••• ...."....... P.. •••••••••••••••••••••••••••••••• •" %ria Aisne fel.. tan •••••••••••••••••• V ••••••••• VQ&A :illoisll lill ......-.. , 0. EFTA01089391 Business Update — Visualizing • • "Beyond educating the American public about the niceties of government spending, Google's broader aim is to bring artistic harmony to the innumerable bits of data sloshing around on the web. But it is not the first to enter the infographic fray. Other similar projects, such as Visualizing.org (by General Electric), have been around for some time. These are the latest instances of a growing trend to render days in ways that are information and aesthetically appealing." — The Economist • "Ever sweated over how to make the data in your PowerPoint chart more eye-catching? Well, the data visualizations on Visualizing.org catch eyes, suck them out of their sockets, and send them on a ride they'll never forget. Get ready for some crazy, unthinkably fresh ways of looking at data. But watch out. Once you cross the event horizon, you can never escape. The site was launched by Seed Magazine and GE. Anybody can upload their visualizations of any data at all, and they've got a couple of contests running. The site is all socially networked out the wazoo, beautifully designed, under Creative Commons license, and blinged out with the standard open-source information-revolution vibe." — Wired • "We're head-over-heels with Visualizing.org— a new portal and community for 'making sense of complex issues through data and design' driven by the increasing need to understand the constantly proliferating body of pubic data available. The project is a mecca for designers, journalists and educators alike, offering a place to showcase work, discover remarkable visualizations and visually explore some of today's pressing global issues." — Brain Pickings 16 EFTA01089392 Business Update — Seed Visualization • • Seed Visualization helps companies, governments, and organizations understand, use, and communicate complex data through information design, data visualization, and software tools • Our clients use our work to inform strategic planning, support decision-making, and communicate complex ideas to internal and external stakeholders • Current customers: Bausch + Lomb (Healthcare), Amway (Consumer Goods), EMC (Technology) • In pipeline: Pfizer (Healthcare), Merck (Healthcare), GE Healthcare (Healthcare), MetLife (Insurance), Qatar Foundation (NGO), Government of Canada (Government), Government of Austria (Government), Itron (Energy), L'Oreal (Consumer Goods), Novartis (Healthcare), Walmart (Consumer Goods/Retail) • Average contract size: $87,000 • Contract range: $20,000-$170,000 17 EFTA01089393 Case Study: Visualizing Healthcare Asthma Avon, yearly Mall, core cost Seed Visualization worked with a Fortune Solynavold .1k Asthma $018 Penonal Cott fat 10 company to bring a new lens to trw.os, Cott 113,542 Total yroll, health core cost. lot Ix MS pottortls lo/k asthma healthcare. Using both proprietary (e.g. $1.951.41.1 electronic health records) and non- Age 50 1 proprietary data (e.g. global public heath), we created interactive visualizations to clarify and illustrate various aspects of healthcare considerations in order to advance understanding and inform the public discussion. In collaboration with Interference seed visualization EFTA01089394 Case Study: Shifting Demographics Seed Visualization was engaged by a global consumer goods company to help them better understand and develop strategy around the shifting demographic profile and habits of their customers in emerging markets. Employing simple user interfaces, we were able to combine dozens of complex data sets to yield holistic insights. 4 seed visualization EFTA01089395 Business Update — ResearchBlogging Number of Posts Number of Registered Blogs 2000 1800 1803 1403 1203 10% 800 6O0 403 203 0 A. 40 4/ t o ,e 4,4,0 #4/ e ,fre ,‘"? sfre 0 co,G e Unique Blogs Posting Monthly Active Blogs by Topic my,. I,. P tw Conuir %own/ treneeve. " Askknerv. 2% hob', /Unman. Oaviurr.1% kanninatt 14 ..anal,/kMvnl. 1\ A•..{... 3% !twit 4% bOon Neieserei hodarf , ". lean IWO tarn AN MII 20 EFTA01089396 Go gi LOGIN Research (fowl password?) Blogging Home RSS Blot's Re later News Forums Help SEARCH Post List Search AdvanC _Se-arcn i SICYSI Al Prr• TOPICS DATES Leonardo Da Vinci and the FO-F1 ATPase by 1610 FredDego r Byte Sze &Obey Anthropology Today We namely associate the rotary mechanism with human engineering. rather than wth Astronomy yesterday nature. Maybe b is human arrogance havrg invented the wheel as a form of locomotion. No Bbotigy Last Screen Days other creature uses wheels for Ixomolor (but see below), hence we are smarter then Chemistry This Month May 27. 2009 nature since we came up with an engineering sokitiar She dil not... Read more ).? Cinical Research Last Month 06:20 PM Cempuier Science 4 views Junge. W., Seise, H.. & Engelbrecht, S. (2009) Torque generator and elastic power Bairn° transmission in the rotary FOF1-ATPase. Nature. 459(7245). 364-370, Geosclences VEW 10.1039inature08I45 Heath Matins Neuroscience PMosophy Physics FAQ Psycholcgy Sochi Science Engash The autistic way of laughing Psychology Floweret./ Scholernp by Michelle Dawson r The Autism Criss Social Science Other Autism There are real and fake smile that can be distinguished %/suety. If you know how. and it Etc:, turns out that there are real and fake laughs. Wiliam Hudenko, a clinician and researcher. paterly explained this to me at IMFAR 2009. Reel laughs are 'voiced' versus fake laughs May 27. 20C1 that are 'unvoiced' and these two kinds of laughs can be distinguished acoustical/. 04:07 PM Hudenko et al. (in press) describe voiced laughs as having a 'tonal. song-We (wally' and as 10 views 'strongly associated with postiya affect• wN Read mote Hudonko. W.. Store. W.. 8. Bachorowski, J. (2009) Laughter Defers in Children with Autism: An ACOuSUC Analysis of Laughs Produced by omicron wch and Wehout the Disorder. Journal of Autism and Developmental Disorders. DOI. 10.1C071s10803-009- 0752-1 ert A gene for music? by Henkjan Honing in Music Matters Neuroscience Clinical Research Psrcholocry EFTA01089397 nos one accelerating the publication of peer-reviewed science Search articles... 111 S'‘ R Home Browse Articles About For Readers For Authors and Reviewers Journals Hubs PLoS.org What is PLoS ONE? Explore Our Content An interactive open-access journal for the In the News communication of all peer-reviewed scientific ) Intense Habitat-Specific Fishenes-Induced Selection at the Molecular Pan I Locus and medical research. More Predicts Imminent Collapse of a Major Cod Fishery ) Shellfish Face Uncertain Future in High CO2 World: Influence of Acidification on New Primate Species Oyster Larvae Calcification and Growth in Estuaries Read the freely available article by lam • Ancient Skeletal Evidence for Leprosy in India (2000 B.C.) Hurum and colleagues to learn more about the Twelve Years' Expenence with Direct-to-Consumer Advertising of Prescription exceptionally complete and well-preserved Drugs in Canada: A Cautionary Talc fossil of the Eocene primate, Danytnius The remarkably complete fossil primate (known as "Ida"), discovered in the Messel Pit masMae. in Germany and named Darwinius masillae, which lived around 47 million years ago, Visit gur ovorvONE blow for the crory on the was descnbed in a recent PLoS ONE article. You can find a selection of the extensive publication as well as a summary of some of Discover a news coverage of the finding on our evervONE Woo and a more comprehensive list via the extensive, international media coverage. career at NIH: G000le Nevis. Ws about life Looking for a paper that has been covered by the media? Try our search functionality. In the News In the Blows Read the latest coverage of ) CONSERVATION: Hope for Accelerated Ecosystem Recovery in Phased PLoS ONE articles • Gonna (Evolve To) Sing You My Love Song in NeuroWhoal • Oldest Evidence of Leorosv Found in India in Anthropology.net /1) Open Source Science ) Paleogenomics and the Temperate Goat in Ecographica ir PLoS interviewed on A World of Pass:betties Most Recent Articles 0 Open Access Week A selection of articles published in the last 2 days 19-23 October 2009 EFTA01089398 P. Groth and T. Gurney, Studying Scientific Discourse on the Web Using Bibliometrics (2010) EFTA01089399 Holdings „ ------ ------ Seed Visualization (100%) ----------------- 24 EFTA01089400 An Overarching Mission ResearchBlogging Visualizing is a helps scientists and community of creative the general public people working to track online discussion make sense of surrounding peer- complex issues with Seed Media Group data and design reviewed science develops ground- breaking media and technology to advance science and its potential to improve the state of the world Seed Visualization PLA.NET powers open uses science and science at scale with a design to help revolutionary open- companies drive source 0/S and decision-making and proprietary enterprise business intelligence, ScienceBlogs presents applications and communicate science from all angles complexity through social and digital media 25 EFTA01089401