From: How To Academy <
To:j <jeevacation@gmail.com>
Subject: NEW CONFERENCE THEMES: Cybersecurity, Future of Water. Plus Ruby Wax on Stress, Michael
Palin and groundbreaking new talk on how to: Have a good day.
Date:Tue, 17 Nov 2015 09:50:44 +0000
How to: Autumn Programme
18.01.2016
6:45pm - 8:00pm
how to: How to Have a Good Day : Think bigger, feel better and transform your
working life.
with Caroline Webb
Have a good day!'
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We've all heard the dreaded words. Some of us have even said them. How can we
ensure that we will have a good day, that tomorrow will also be a good day, that
everyday will be a day in which everything goes our way?
If your New Year's resolution is to maximize your energy, get the best from every
conversation, and wake up each morning your smartest, wisest, most creative self,
then this is the event for you. Using science-based strategies, Caroline Webb,
management consultant and executive coach, will show how how easy it is to boost
effectiveness, happiness, and productivity both at home and at work.
Make this the first day of the rest of your life!
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NEXT WEEK'S HIGHLIGHTS
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27 11.2015
how to: Write Better Copy: a full day masterclass in writing
persuasive headlines, email/direct mail, brochures, strategy papers,
internal documents, newsletters, press ads and press releases.
with Steve Harrison
How to make sure that what you have written gets seen, engaged with and acted upon.
Whether you're a one (wo)man band drumming up work from your prospects, an established business
trying to get more from that mysterious thing called 'content", or you simply need to persuade your
colleagues to adopt your point of view, the secret of writing effective copy lies in the work you do before
you confront the blank screen.
Yet most writers rarely have a clear idea of what they want to say or what they want the reader to do. So
you'll begin this session by learning the seven key questions that'll enable you to brief yourself properly.
Then you'll discover the answer to the eternal question: "how long should my copy be?"
Whether it's short or long, you have to ensure that what you have written gets noticed, engaged with and
acted upon — and here you'll learn a simple technique that's used by the biggest brands and the smartest
writers....
Read more and book now
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Gr
MAJOR TALKS
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09.12.2015
how to: An Evening with Michael Palin. (A pre- Christmas Special.)
with Michael Palin
Great diarists are the best of company, as much on the page as in person. We're delighted then that the
actor, writer, presenter, nearly-National-Treasure, Michael Patin will join us to talk about Travelling to Work,
his diaries covering the decade from 1988.1998. From Around the World in 80 Days, film roles, a part in
the award-winning drama GBH, his first novel and the staging of his West End play. the decade was a
rollercoaster of activity and encounters. "An acute observer as well as a champion curator of an anecdote"
(Sunday Times), we are delighted to be presenting this engaging and entertaining event in conjunction with
5.15. ost anyone I know and be sure like it.' Evening Standard
"I would give this (book) to almost anyone I know and be sure like it: Evening Standard
Read more and book now
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12.01.2016
how to: A Mindfulness Guide for the Frazzled with Ruby Wax
with Ruby Wax
'Five hundred years ago no-one died of stress: we have invented this concept and now we let it rule us, not
to mention frazzle us'
Ruby Wax puts her high-energy wit and humour to an altogether calmer purpose for the how to: Academy.
with A Mindfulness Guide for the Frazzled. Based on her studies of Mindfulness Based Cognitive Therapy
at Oxford University, she will share practical guidance to solve a problem that affects us all: stress. With
mindfulness advice for relationships, for parents, for children and for teenagers, join Ruby Wax and the
how to: Academy for a talk that will teach you how to become happier, healthier and more relaxed.
'Ruby Wax is brave, generous and hilarious — the perfect guide on a tour of the brain and how it's workings
affect our overall wellbeing.' — Manna Huffington, praise for Sane New World: Taming The Mind
Read more and book now
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03.02.2016
how to: How to Investigate a Family Secret
with Jeremy Gavron
In 1965, a beautiful young woman gassed herself to death in Primrose Hill, north London. Like Sylvia
Plath, who died in eerily similar circumstances two years previously just two streets away, she was a writer,
and the mother of two small children.
Her name was Hannah Gavron, and she left behind an about-to-be-published manuscript, The Captive
Wife. Her young son, just four at the time of his Hannah's suicide, grew to become the author, Jeremy
Gavron.
Searching for the mother who was never talked about as he grew up. Jeremy Gavron discovered letters,
diaries, and photos that paint a picture of a brilliant but complex young woman grappling to find an outlet
for her creativity, sexuality, and intelligence. His resultant memoir of his mother. A Woman on the Edge of
Time, not only documents the too-short life of an extraordinary woman; it is a searching examination of the
suffocating constrictions in place on intelligent, ambitious women in the middle of the twentieth century....
Read more and book now
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CONFERENCE
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01.12.2015
Daytime Event, 9:30am - 5:30pm
CONFERENCE
how to: WAYS TO CHANGE THE WORLD
There are two weeks to go to till this unmissable Conference.
New Speakers have been added with Professor Sasse from UCL on Cybersecurity and Professor Arjen
Hoekstra who we've just heard speaking in Berlin about Water and the Future and whose talk was so
riveting that we simply had to include him in the programme.
The 16 sessions will now cover: The Future in 15 years. Driverless Vehicles, Hunting for Alien Life. Fixing
a Broken Heart Quantum Materials, Psychedelic Drugs, Fusion Energy. Living to 100, Technology at
Work:The Future of Employment. Bio-Inspired Quantum Technologies. Artificial Intelligence.
Transhumanism, the Universe filled with Ghostly Particles. Perfect Information: Satellite Imaging.
Cybersecurity. Reducing Humanity's Water Footprint and The Science and Ethics of Genome Editing.
Do join us for what will be a fascinating insight into how the world will change.
Tickets are only £149 for the full day's programme.
Read more and book now
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LITERATURE
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25.11.2015
how to: Read Henry James
with Jonathan Keates
We work in the dark — we do what we can — we give what we have. Our doubt is our passion and our
passion is our task. The rest is the madness of art - Henry James
The Master of the novel and the inventor of modem fiction. Henry James is notoriously hard to read. The
most assiduous of Jamesians have stumbled on his syntax. found themselves tangled in his sentences
and baffled by the meaning of his minimalist exchanges. No writer, however, is more rewarding and
Jonathan Keates - novelist, biographer, and Henry James devotee - will show us how to crack the code.
and make James a friend for life.
Read more and book now
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BUSINESS
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30.11.2015
how to: Succeed through Disruptive Thinking
with Jay Samit
Described by the Huffington Post as The godfather of digital media", and acknowledged by KPMG as
having "the incredible gift of being able to spot a trend, and create a business plan around the
capitalization on that trend", entrepreneur, innovator and digital media expert Jay Samit joins the how to:
Academy to teach you how to achieve success in business and life through 'disruptive thinking'.
"In virtually every field of endeavor that I have researched, the most successful people are those who
pressed on regardless of how many obstacles were put in front of them." Samit wrote for the Wall Street
Journal earlier this year. Henry Ford. J K Rowling. Oprah Winfrey, Walt Disney, and even Bill Gates
suffered failure early in their careers. Their success was achieved by using this failure to disrupt their own
self-image — leading them to re-imagine what they were capable of. "Being able to disrupt your self-image
in the face of failure is the true test of an entrepreneur's mettle.' In this talk, Samit will explain how to
disrupt your self-image, and turn experimentation and failure into continuing success.
Join Jay Samit and the how to: Academy to learn how to use disruptive thinking to achieve success in your
own life and continuing career.
Read more and book now
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