Yearly Financials YE 2014 YE 2015 YE 2016 YE 2017
Total Revenue 2,326,153 2,799,688 4,171,039 7,468,913
COGS 1,872,091 2,183,757 3,211,700 5,751,063
Gross Profit 454,062 615,931 959,339 1,717,850
Gross Margin % 19.5% 22.0% 23.0% 23.0%
Operating Expenses
G&A 918,896 156,000 156,000 156,000
Marketing 359,641 270,000 278,100 286,443
Merchandising* 32,664
Editorial* 83,795
Technology/Product 350,365 196,692 213,544 216,573
Salaries and Benefits 2,367,891 2,215,817 2,290,124 2,381,729
Total Operating Expenses 4,113,252 2,838,509 2,937,768 3,040,745
EBITDA (3,659,190) (2,222,578) (1,978,429) (1,322,895)
Incremental Revenue 268,115 715,208 1,445,469
Incremental EBITDA 72,137 604,515 871,119 1,365,351
Updated Revenue 2,326,153 3,067,804 4,886,246 8,914,381
Updated EBITDA (3,587,052) (1,618,063) (1,107,310) 42,455
Stay Bonuses for team not included in operating • $ 250,000
* moved to salaries
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