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EFTA01699269
Bloomberg Eiosinessweek August 5. 2019
1
VICTORIA'S SECRET
B
U
S
N
E A modeling agency linked to Jeffrey
S Epstein is just one of the chain's worries
Time isn't being kind to Victoria's Secret. The financier was charged with several counts of se
lingerie retailer has a problem with the past and a misconduct in Florida. He pleaded guilty to
problem with the future-and that leaves the pres- charge and spent just 13 months in prison v
ent in a muddle of controversy. work-release privileges. That penalty was wic
Jeffrey Epstein is supposed to be history at the derided as exceedingly lenient and, after sex I
company—and at its parent, L Brands Inc., for that ficking charges against Epstein were resurrecte
matter—but he's that skeleton that keeps rattling July, fresh outrage over the 2007 plea deal le(
around the closet to remind everyone he was once the resignation of U.S. Labor Secretary Alex Aco
an all-too-lively part of the business. Epstein had a who'd been the U.S. attorney in Miami in charg
two-decade-long reign as close confidant, financial the prosecution. Epstein now sits in a Manhat
manager, and right hand to the corporation's chief jail awaiting trial—and perhaps more revelation
executive officer, Leslie Wexner. He even had the salacious secrets. On July 23 he was found inju
CEO's power of attorney at one time. in his cell and put on suicide watch.
Although he wasn't an employee at Victoria's L Brands' efforts to distance itself from Epsi
Secret, Epstein also influenced the way the lin- may not have been all that clean a break. Epstei
genie company operated, associating with the one point had a $1 million investment in MC2 Mr
division's chief marketing officer, Ed Razek. In Management, according to a sworn deposition I
2005, for example, Razek was a guest at Epstein's former company bookkeeper. MC2 is owned byk
Manhattan mansion, welcomed by young women Luc Brunel, a Frenchman who's alleged in a civil I
who said they were working as models for Epstein. suit to have brought girls as young as 12 to the I
Razek told fellow guest William Mook, head of Mok for sexual purposes and provided them to Epsi
Industries LLC in Columbus, Ohio, that Victoria's and other friends. Brunel even visited Epstein w
Secret used Epstein models and that his girls were he was first imprisoned in 2008. Victoria's Se(
in "the major league," according to Mook. continued to work with MO-represented mot
Edited by
James E. Elks and
Epstein's relationship with Wexner and L Brands after Wexner severed ties with Epstein. At least tt
Dirnitra Kessenides officially ended in 2007, a year and a half after the MO models walked in its 2015 fashion show,
EFTA01699270
Bloomberg Busies*** August 5.2019
■ BUSINESS
the agency's models were at auditions in 2017 and women in suggestive poses often had the look of
2018. They've also posed for its catalogs and web- soft porn. And Abercrombie & Fitch's now-defunct
for • Victoria's Secret
site. In a 2014 letter to Brunel, his business part- "magalog," A&F Quarterly, was notorious U.S. market share in
such as women's urslerwear
ner, MC2 President Jeff Fuller cited worries by Saks, including nude models and racy content
Nordstrom, Macy's, and other clients about Brunel's its 2003 discussion on the pleasures of group sex. 36%
friendship with Epstein. There was no mention of But few retailers have fused themselves to the
concern on the part of Victoria's Secret. notion of sexiness more than Victoria's Secret,
MC2 didn't respond to a request for comment. which has spent countless hours making sure the
az
A representative of L Brands declined to com- outside world gets that message. Wexner has never
ment beyond statements already issued. L Brands shown a lot of personal interest in the models for his
has hired an external law firm to probe any ties brand, according to a former executive. That task ze
between the company and Epstein. falls to Razek, who's worked for Wexner since the
Epstein is the ghost of Victoria's Secret's past. 198os and is part of his inner circle. The 71-year-old
But the company has more to worry about than marketing chief and his team decide which models ze
history. Its business model is increasingly at odds earn angel wings. GQ has called him one of the most
with society's changing definition of beauty and the important people in the modeling industry. 2010 2018
#MeToo movement, both of which have encour- Between tapings of the 2011 fashion show, for
aged a very different vision of how to portray instance, the Victoria's Secret angels would crowd
women and their bodies. This isn't just an exercise around Razek as if he were a coach giving a locker
in political correctness: Since 2015, Wexner's lin- room pep talk before the big game. In a speech
gerie empire has lost $20 billion in market value, that year to his accPmbled models, which included
• Victoria's Secret total
raising the question of whether a male-dominated Adriana Lima and Alessandra Ambrosio, Razek said selling square footage
company that trumpets women as lingerie-clad their job is the "most impossible job in the world, 72m
"angels" may be out of step with today's consumer. literally in the history of the world. In the history
The chain's founder, Roy Raymond, came up of the world, as of this show, only 165 women have 2018
with the idea of a women's lingerie store aimed at ever been in this show," he said to the dozens of
men after an unfulfilling experience at a depart- women present. "There have only been 140 pairs of
ment store buying his wife some lingerie in the wings in the entire history of this show. That means
1970s. He felt there should be a place where men each of you, every one of you, because there are 64
would be comfortable shopping for women's 7 billion people on the planet. Each of you is one
underwear. He opened the first Victoria's Secret in in 45 million human beings. Let's start with that"
1977. Wexner, already owner of retailers Limited, But like fashion, times change. Abercrombie 2011
ao
Lane Bryant, and Express, bought the company for in late 2014 parted ways with longtime CEO Mike
Si million in 1982. Through savvy marketing under Jeffries, who once famously told Salon magazine Sales 5740 5860
per s4 ft
Wexner, the brand sold directly to women who that his chain refused to carry women's clothing
I
p
wanted to look sexy in pushup bras and panties. larger than a size 10 "because good-looking people
As the brand grew, it still provided plenty of eye attract other good-looking people, and we want to
3 candy for men—especially in
its glittery annual fash- market to cool, good-looking people. We don't mar-
ion show, which became a marketing coup and a ket to anyone other than that:' The chain has also
much-anticipated event for the men who flocked dropped its highly sexualized marketing. American
to it. The first—staged at New York's Plaza Hotel in Apparel founder Dov Charney was ousted in 2014
1995, the same year real estate developer Donald after allegations of sexual harassment, and the
I Trump was forced to sell the legendary hostelry company later filed for bankruptcy.
I to avoid bankruptcy-included model Stephanie Likewise, fashion companies are increasingly
Seymour gliding down the catwalk. Models wore embracing a broader definition of beauty. Younger
5
white and black bras and underwear, but not the designers such as Christian Siriano and Becca
large white angel wings that models in subse- McCharen-Tran have added plus-size fashions and
quent shows would make famous. Over the years models to their shows. But Victoria's Secret hasn't
the extravaganza grew with more lights and pop strayed much from its uniformly tall, thin angels.
stars. Supermodels such as Gisele Biindchen and Last November, Razek told Vogue that, after consid-
Tyra Banks graced the stage. As such, it cast a sex- eration, he'd decided not to use transgender models
§ infused spotlight on a utilitarian product our grand- in his shows. "Well, why not? Because the show is a
mothers used to purchase from the Sears catalog. fantasy," he said, sparking some outraged celebrities
Plenty of clothing retailers have used sex to and customers to call for his resignation.
sell. American Apparel's ads of pouty-faced young Some in the industry say such tone-deafness ►
EFTA01699271
■ BUSINESS Bloomberg BusInessweek August 5, 2019
ill may be a result of the 2016 departure of Victoria's of branding to overcome. "There's been very
Secret's longtime CEO, Sharen Jester Turney, who'd interesting growth in consumers embracing this
guided the brand for a decade while managing to more holistic body-image view, but it's probably too
convince many consumers that its celebration of far of a step away from what the DNA of Victoria's
the feminine body was a form of female empow- Secret is," says Alex Arnold, a managing direc-
erment. Turney left because she didn't agree with tor of the consumer practice at investment bank
the direction Wexner wanted to take the business, Odeon Capital Group LLC. "It would be a whole-
according to a person familiar with their conver- sale repositioning of the company." -KimBhasin,
sations. "With her gone, the men really just took Jordyn Holman, Sophie Alexander, and Anders Melin
over," says one former executive. "And these were
men who had one ideal of women, and it's not THE BOTTOM LINE Victoria's Secret long prospered by
promoting its sexy lingerie. But changing norms about women
based in reality:' and beauty could put that growth at risk.
Jan Singer, who replaced Turney, left last year
soon after Razek made comments some plus-size
models and the transgender community found
demeaning. Singer was replaced by a man, leaving
L Brands with only two women among the 10 listed
executive officers and brand leaders. At the urging of
Selling the Rainforest
activist investor Barington Capital Group, L Brands
this spring added two more women to its board.
Door-to-Door
The failure to embrace changing norms about
women and beauty may already be having an • By acquiring Avon, Brazil's Natura plans to turn
impact on Victoria's Secret's results. After rising its army of direct salespeople into online influencers
steadily since 2010, sales fell to $7.4 billion in fis-
cal 2017—the first drop in seven years—and edged
slightly lower again last year. Sales at stores open On a pleasant Tuesday in May, dozens of beauty
for more than 12 months, a closely watched met- influencers gathered at the New York Botanical
ric in retailing, also slipped in 2018, with operating Garden in the Bronx for a vegan lunch and a panel
income at the unit tumbling 45%, to $512.4 million. on sustainability in cosmetics. As they sipped pas-
Those poor results have led L Brands to tighten sion fruit caipirinhas, the young women snapped
its purse strings, resulting in the shuttering of photos of lotions and soaps featuring exotic ingre-
dozens of underperforming locations. L Brands dients such as murumuru and priprioca.
"Inother
announced in February plans to dose about 53 They're the types of products that made host markets,
Victoria's Secrets in North America this year, more Natura Cosmeticos SA a beauty giant in Brazil—
yousee the
than three times the 15 it's historically closed in an and that the so-year-old company wants to bring
movement of
average year. "Given the decline in performance at to the rest of the world. With its agreement in May
beauty going
Victoria's Secret, we have substantially pulled back to buy Avon Products Inc., Natura is accelerating its
into wellness.
on capital investment in that business," L Brands global ambitions and betting its brand of natural,
InBrazilit
executives said in prepared commentary in May ethically sourced cosmetics will appeal to millen-
started the
after reporting a further 5% drop in same-store nial and Generation 2 consumers who increasingly
other way
sales in 2019's first quarter. want sustainable goods.
Another notable change: In May, Victoria's around"
The company wants to attract social media
Secret pulled its fashion show from network tele- enthusiasts such as Ava Lee a New Yorker who was
vision after 23 years. Ratings bottomed out in 2018, at the Bronx event. "I love that all Natura Brasil
with only 3.3 million viewers, down from the pre- products are clean and sustainable," says Lee—
vious all-time low of 5 million the year prior. The @glowwithava on Instagram—who often posts pho-
annual show is expected to move to streaming. tos of cosmetics for her almost 24,000 followers.
There may be limits to just how much Victoria's "It's hard to come by products that smell this good
Secret can change its messaging:American Engle and at the same time are very gentle on the skin
Outfitters Ink's rival Aerie line has found a base of and don't cause irritations:.
passionate customers who are younger and more Natura's $2 billion purchase of Avon—the very
diverse and are calling for brands to have body- company it had long emulated with its door-to-
inclusive messages. That's helped Aerie log 18 con- door direct-selling model—will make it the world's
secutive quarters of double-digit same-store sales. fourth-biggest cosmetics company and among the
One advantage is that Aerie doesn't have 40 years largest focused on natural products. About 80%
EFTA01699272
Bloomberg Businessweek August s, 2019
■ BUSINESS •
of its products are vegan. The challenge will be the direct-sales model, which Natura says it can
staying loyal to its sustainable roots as it rapidly modernize and diversify. Marques plans to turn the
grows. Executive Chairman Roberto de Oliveira combined companies' army of 6 million direct sell-
Marques says the "value propositions that are the ers into social media sellers and influencers—who
very essence of Natura" are appealing to consumers, increasingly drive millennials' cosmetics purchases.
particularly millennials, who look for "authenticity" Natura is also giving door-to-door associates pay-
in products and the companies that make them. ment machines and helping them open web stores.
Purpose-driven brands resonate more with young "This powerful sales network that gets into consum-
consumers, according to researcher Euromonito r ers' homes already existed of line, and now it's con-
International. About 60% of millennials responding verting itself into an online network," Marques says.
to a lifestyle survey said they felt they could make That's in line with industry trends. Elton
a difference in the world through their choices and Morimitsu, a Euromonitor analyst, says several
actions, compared with about 45% of baby boomers. brands are "abandoning the use of influencers with
Founded in 1969 as a store in Sao Paulo, Natura millions of followers;' he says. "They're betting
soon moved to direct sales, adding 2,000 consul-
tants over the next decade. Novelties, such as offer-
ing product refills in the 1980s and a line of soaps
and creams that could be used by both new moms
and babies in the 1990s, fed steady sales growth in
a country obsessed with good looks. But though
Brazilians are leaders in plastic surgery and popu-
larized the infamous Brazilian wax, the national con-
cept of beauty is more natural—think of model Gisele
, Bfindchen, with her signature loose hair.
"Natura's broader portfolio, more focused
on wellness as opposed to only beauty, puts it in
a unique position to expand abroad;' says David
Marcotte, a retail analyst with Rantar Consulting.
"In other markets, you see the movement of beauty
going into wellness. In Brazil it started the other way
around. That's the grounding for their success!'
Natura gets 30% of its revenue outside Brazil.
The company began widening its scope in the past
• Number of direct-
decade, buying a controlling stake in Australian lux- instead on microinfluencers with several thousands sales associates Nature
ury skin-care brand Aesop in 2013 and British soap of followers, because the conversion rate into sales will have after Its
purchase of Avon
maker the Body Shop in 2017. It's taken steps to bring that the brand will have will be much higher!'
its sustainable ethos to those brands. Natura brought Natura doesn't sell only through its consultants;
the Body Shop's marketing back to the cruelty-free it's made several brands available in drugstores,
6m
cause that jump-started the brand in the 19705. It's cut deals to sell others at big retailers, and opened
also taken the fair-trade model it uses to procure its 52 proprietary stores, mostly in Brazil, to showcase
ingredients from the Amazon and expanded it to the its goods. It also has its own virtual store and is using
African communities that provide moringa oil to the the network of Body Shop franchisees in Southeast
Body Shop. At Aesop, packaging changes will reduce Asia to open Natura locations there. It has opened
plastic consumption by 124 tons per year. two stores in the New York area, but has no plans
It's unclear how much Natura will transform to expand quickly in the U.S., Marques says. Until
Avon, whose sales plunged by half over the past that changes, American consumers need to rely on
to years, to $5.25 billion, in fiscal 2018 amid com- online shopping and influencers such as Ana Kcira,
petition from trendier brands. The company had whose @fashionstylefoodie on Instagram has about
given up on the U.S., selling the last of its stake in 45,000 followers. She posted a photo of herself
the American operations earlier this year, to focus spraying Natura's pataua oil, a hair strengthener,
on international markets. But it's still struggled to on a friend's braid in Central Park—which generated
adapt to changing consumer tastes. almost 700 likes. —Fabiola Mourn, with riffanyKary
The Avon acquisition will give the Brazilian com-
THE BOTTOM UNE Natures natural, ethically sourced cosmetics
pany access to 27 new markets—including in China have been a hit at home h Brazil. It's aiming for *Mar success
and Eastern Europe—as well as greatly expand globally. as younger consuners lean toward purpose-ddven brands
EFTA01699273
EFTA01699274
TRAVEL Bloomberg Pursuits August 5, 201
elix Worn, chief of the Asmat village of Syuru; looked
F intimidating in his grass skirt and fur headdress,
bird feathers protruding from the side. A necklace
of sharp animal teeth stretched across his bare,
muscular chest, and his nose held a large curled ring. This
ornament was made of seashell, but in the past it could have
Asmat men from.the
village of gyuru arrive
. in canoesio oreat —and I
Intimidate—visitors
been carved from human bone.
Twelve miles off the sparsely populated south coast of the
Indonesian province of West Papua, Worn sat, unsmiling, for
the fust time on the deck of a cruise ship. The 120-passenger
Coral Adventurer was on an inaugural voyage to West Papua,
which encompasses most of western New Guinea and other
nearbyislands, and the ship's captain had invited Worn and a
handful of other village elders onboard to calm any fears about
intruding foreigners. He offered them a look around, hats with
baseball logos, and tins of butter cookies to take home. travel has drawn particular interest among baby boomers
"They want to have a peek at us and really want to see willing to pay fares that often top $1,000 a night for
meaning-
the ship;' says tour lecturer Kathryn Robinson, a retired ful soft adventure experiences in hard-to-reach
destinations.
anthropology professor at Australian National University In this growing niche of the cruise market, 39 expedition
whose research focus includes Indonesia. "If you say no, ships are set to make their debut from now to
2024, accord-
because that would make us feel uncomfortable, that doesn't ing to Cruise Industry News. Big cruise companies
are dipping
work.... Hospitality is a big thing in Indonesia." their toes into the lucrative arena. Royal Caribbean Cruises
The chief already understood it—the symbiotic relationship Ltd. acquired four expedition ships (as well as five ultraluxury
between locals and visitors. "We can keep our culture because ships) last year when it paid about $1 billion fora
two-thirds
people come to see it," he said through a translator, acknowl- stake in Silversea Cruises Ltd. "It probably increased
their fleet
edging the importance of the money the cruise line brings to capacity by 2% but increased their profit flow by
6%. The profit
his village. "We would be very per ship is that much higher,"
happy to have more ships coin- . says Bloomberg Intelligence
ingr As I walked away from our "It's like anywhere senior analyst Brian Egger.
chat, the chief raised his chin, where people are performing Most of the new boats are
looked ahead at nothing, and
let out a long rhythmic call. their culture.It can be polar -class vessels bound for
popular cold places such as
The Asmat people once uncomfortable, but it can also Antarctica, Iceland, Greenland,
were known as great warriors promot
who used headhunting and
e mutual recogn ition" and the Canadian High Arctic.
But other cruises are sticking to
cannibalism in their warfare, the tropics. As a result, some of
cultural rituals that ended for good about 60 year ago with the most isolated people on Earth are seeing more
visitors.
the arrival of the Indonesian government. Photographer and Wom's village of Syuru, with its rustic houses and board-
art collector Michael Rockefeller, one of Nelson's five sons, may walks crossing the swamp, will welcome four
shiploads of
have been a victim of cannibalism after his boat overturned cruisers this year, a number agreed upon
by the government
near an Asmat village in November 1964 according to the book and tribal representatives. Timing is important
in the expe-
Savage Harvest, by Carl Hoffman. His body was never found. dition business: The May itinerary of our round-trip
cruise
The culture lives on in part through performance—which from Darwin, Australia, was tweaked so we could
beat a ship
is how the government likes it, says Stuart Kirsch, a professor owned by French line Ponant SA by
a day.
of anthropology at the University of Michigan who specializes We arrived early in the morning after two sea days churn-
in the Pacific region. "When you're not there, they're wearing ing north from Darwin. Passengers boarded
the ship's two
Rolling Stones T-shirts from the global used-clothing market, hop-on, hop-off tenders and passed mangroves
along a brack-
cutoff jeans, and worn-out flip-flops," Kirsch says. West Papua ish river on our way to the village. As we approached
, dug-
has an independence movement, he says, but "that's typically out canoes from several clans emerged from
shore. Athletic
scripted out of the tourist narrative:' men and young boys paddled from a standing position, most
Add the navigational difficulties of swirling winds, shallow in grass skirts, their faces and bodies covered with
war paint,
seas, shiftingsands, and multiple reefs, and it's no wonder trav- which assures the warriors their,ancestors will
protect them.
elers seldom stop by. That our diesel-electric vessel was here, Men reached for the sides of our boats. Paddles thumped
near the equator in the middle of hot nowhere, is a result of • against wood in unison with war cries. "They
are perform-
the expanding market for expedition cruises. Such small-ship ing themselves as violent people;' Robinson said.
"They are i
EFTA01699275
August 5,2019
Bloomberg Pursuits
TRAVEL
She's noticed that, since she first visited the Asmat a few years
saying, 'This is who we are!" If they were trying to look scary, it, for
ago, conditions seem to have improved. "The way I see
they succeeded with me, especially as the flotilla increased of
these people who are miles away from any of the circuits
to dozens of canoes.
capital, tourism is helping them to realize that they do have
Onshore, men performed a traditional ceremony to launch
something the world will buy, which is their culture," she says.
a new canoe. It was a frenzy of hip-swinging dancing, raised
"We might have anxieties about it. But all through Indonesia,
spears and shields, chanting, yelping, and drumming. Women these
gers people hope that tourism is going to bring income into
in grass skirts, some topless, danced in support. Passen people are separa te from the exigen cies
remote areas. These
stood on the edge of the ceremony, the action only some- untouc hed has also got its negativ es!"
of the world. Pristine and
what diluted by some of the villagers holding cellphones. e the Asmat an oppor tunity to prac-
The visits also provid
They were taking pictures of us, as we were of them. And
wear, sun hats, and tice their culture, Huma says. Elders traditionally teach youth
what a sight we were in our "adventure" cus-
the group's customs by performing ceremonies; paying
sunglasses, slathered in sunscreen and bug spray. I hadn't so. Kids also see the outsid e world
eyes tomers are an excuse to do
thought of myself as a cultural attraction, but locking
we both were and have an opportunity to practice English, "so they can go
with a half-naked elderly woman, I realized
out and seek employment and send money home;' he says.
probing another world. I felt oin of place in this one.
"It's like anywhere where people are performing their cul-
Cruisers pulled out rupiah to purchase Asmat art, which uncom-
. ture," says Kirsch, the Michigan professor. "It can be
is sought by museums and collectors around the world te mutua l recogn ition. The
m fortable, but it can also promo
(Rockefeller was seeking pieces for the Metropolitan Museu and these encou nters can
) Asmat are well known for their art,
of Art's collection of primitive works when he disappeared. style!'
I stimulate appreciation for the artistic
The art traditionally tells the stories of ancestors, but when
for quite Agats, a larger town we visited nearby, has imported goods
picked up a figurine for about Us-some works went a staple
said for sale to locals. Among them are rice, which isn't
a bit more—and asked about its symbolism, the shy artist e popula r, as well as electric
of the Asmat diet but has becom
it was just something he imagined. nes. Given the spotty signal,
motorbikes, tea, sugar, and cellpho
Oswald Huma, a tour agent from the island of Savu, west as and for playin g music.
, the phones are mostly used as camer
of Timor, was hired by Coral Expeditions, based in Cairns
itin- Huma had spent months in his boat on the Arafura Sea
Australia, to help map out our "Warriors and Wildlife" cing
ask south of West Papua, sometimes in rough seas, convin
erary. He said the most common question the villagers me the Coral Adven turer.
leaders in remote villages to welco
is, "Why do these people come to see us?" He struggles with
the He also arranged for English speakers to meet us at each of
the answer, usually replying that travelers want to buy
four stops. Many are teachers, and some traveled far for the
wood carvings. He doesn't want to mention the attraction of
jobs as guides.
a history of headhunting. ►
e. In the village of Sangliat Dcl, on Yamdena Island in the
Robinson says the interactions bring much-needed incom
y.
WEST PAPUA
r T:\
Argun' & Andometal,*
akor ay
DONES1/9.-Mpik V
4 Triton Bay
ii i
Sangliat Dol
Iria;saps*sae'
EFTA01699276
$
Bloomberg Pursuits August 5,2019
Arctic Spring on the Galapagos on the Greenland and The Kimberley on
,..."423 1113027.a:&34- National Geographic
Endurance
Sliver Origin
Purpose-built by
Iceland on the the CoralAdventurer
Scenic Eclipse Red cliffs, ancient
Sailings in April tv Don %Iversea Cruises for This 'Discovery Yachtr rock art, towering
Check out these other adventure cruises, Undblad Expeditions tripi to the Gahipagos debuting this summer waterfalls, and salt-
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Antarctica on twth-engine choppers arthipaiago Just at the vide a posh floating marine and two heli- through-September
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Ultramarine heal-skiing —will explore and the polar bears Da reeffs finchesaexl glaciers and fiords, Australia remote
Debuting in late 2020, Antarctica Prices are waking up. ti-day blue-footed boobies., plus other toys.11-dey northern coast. l0-day
Ouark's.Polar ship— hot yet evell0510: sailing (rein'$t1600. Seven-daysailings from cruises Item $12,295; onuses from $7.024
complete with two • quarkexpeditlehscom sveditionstom $9459 avirseacon1 scenicusecom corelexpeditions.com
41 province °Maluku, the push.and pull of multiculture life voyage roughly
375 years ago. Coral Expeditions, a 35-year-
was magnified. During a one-hour bus ride beforehand, our old company owned since 2O14 by Kallang Capital Holdings
1 guide said, "Visitors are rare, ask destroys the daily life." Pte. of Singapore, is known more for its cruises of Australia
We were met by an enthusiastic crowd of costumed women ICirnberley region and the Great Barrier Reef.
in embroidered white peasant blouses and sarongs. Some had When you commit to an expedition cruise to a remote
arrived hours-earlier from nearby villages to greet us with a locale, you can expect long days at sea getting there.
Wi-Fi
dance in which they waved scarves and small towels. They wel- connections are sporadic, and there's no satellite TV. Lectures
comed us as "sons and daughters of the village." are the main shipboard activity. A marine biologist prepared
A smiling older woman grabbed my arm, and to the accom- us for the world's largest fish, whale sharks—who apparently
paniment of druths and singing, the crowd danced past tin- didn't get the memo about our arrival. We looked for
them
roofed homes to a megalithic ceremonial stone boat in the without success in Triton Bay in the southwest corner of
West
village center. Shouting, shoving, even screaming ensued, and Papua. The passengers, mostly Australians over-6o, relaxed
cruise passengers were hustled off to the side. onboard in modern cabins and lounge areas accented with
Seating in the boat is based on status, but it can be con- African wood and Italian marble. Hot water flowed from
tested. A man had taken a position someone else felt was his. showers, cappuccinos from coffee machines. Dinner was
a
Government officials moved the arguing men out of view so three-course affair, with Australian wines.
a smaller group could perform a planned ceremony honor- It was sticky and hot when we explored the tidy dirt streets
ing our ship "elders." of the Muslim village of Arguni (population 227), in the Fakfak
The fight—with yelling and shoving—was the rawest experi- regional district. Women, their heads covered, and their
ence of our cruise. But for the locals, there was a price to be grandchildren offered warm but cautious smiles. Most of
the
paid. A government official threatened to file a report, say- village's adults were as far away as Bali and Jakarta for
work
ing there would be consequences. Our ship withheld bags of or study. Although it was Ramadan, women had risen
early
school supplies, soccer balls, and clean sheets and towels for to prepare fish dishes and cakes made of tapioca.
the health clinic, similar to gifts we'd delivered to other villages. "You are not tourists anymore, but part of our family;'
The donations to'Sangliat Dol returned with us. "We don't King Hanafi Paus Paus told the crowd. Later, in his small
know when we left the village if they would fight over a soc- house, where the front room is furnished with
plastic patio
cer ball," Huma said. "We don't want a bad thing to happen." chairs and the walls are decorated with photographs of
his
No one on the Coral Adventurer, not even the cap- forbears, the king said tourism is improving. Another ship
tain, had sailed the West Papua itinerary before, a route had arrived five months ago. Ships have a "good effect," he
designed to mimic a portion. of Dutch explorer Abel Tasman's said through a translator. "It protects the history, plus we
get
money. People leave for work, and now work comes to us."
lenders ferry The king's two sons are in high school in the town of Fakfak
pastengers to
isolated beaches about 3O miles away. He goes there in his boat, then uses a
along the coast car he keeps in town to get around.
In all the villages, locals attempted a few words of English,
and there was a warmth and sincerity to our encounters—even
if most amounted to us staring at them and them staring at us.
Ngilngof village, on Kai Kecil Island, provided the welcome
that felt most linked with the outside world: Women in bright
purplejackets and long gold skirts danced with delicate hand
movements as a ritual leader in black raised a coconut, invok-
ing ancestral protection for the island's natural resources.
Meanwhile,on a 3-mile-long beach with soft, white sand, plas-
tic chairs were s' et up under a tent you could rent for the after-
noon. Snack bars sold cold beers and Diet Cokes. 0
EFTA01699277
EFTA01699278
Bloomberg Pursuits July 29, 2019
BIKES
n Valentine's Day, Sharry Billings posted a night pizza runs, say, or weekend coffee meetups—and they
0 photograph on Instagram. Below the image of take periodic excursions to women-only destination events
herself, her hair a red-caramel and her smile such as the Wild Gypsy Tour, which is organizing a festival in
open, she wrote: "I love you so much I wanna Sturgis, S.D., in August, and the Dream Roll in Ashland, Ore.
squeeze you!" The biggest crowd follows Babes Ride Out, a series of
The object of her affection? "All the motorcycles I have events founded by Anya Violet and Ashmore Ellis in 2013. It
owned and will own in the future," she explained. Alongside started with so women riders who gathered to camp out in
the photo of her astride a Harley-Davidson, she wrote that Borrego Springs, Calif. They built fires, pitched tents, drank
bikes "have changed my life, healed my soul, and brought me beer, and played games on Harleys, Husqvamas, and Hondas
more love and friendships than I could have ever imagined r while soaking in nature and one another's company.
Billings goes.by @sistermotherl3 on Instagram, but the These groups are tapping into an undercurrent of the
main account she oversees is @thelitaslosangeles. The Litas motorcycle industry. As sales have faltered, dropping more
is a group she joined three years ago as a way to connect with than 4o% from 2008 to 2010, then recovering somewhat by
other women riders in her city. She's co-led the L.A. branch 2014 but never to previous levels, manufacturers including
for two years. When she joined, it provided her with much- Harley-Davidson Inc. and BMW Motorrad have struggled to
needed healing and Camaraderie after her kids grew up and create appeal beyond their core demographic of older white
she got divorced. Billings had ridden as a teenager and into men. Their efforts include offering electric and less-expensive
her 20s but took a hiatus later. "It was always in my heart," motorbikes and introducing exciting conceptual prototypes.
she says. But when she was married with young children, "I Female riders offer enthusiasm and youth, and, yes, they're
thought it was a little too dangerous?' spending money that brands crave.
' After the breakup in 2015, she found herself longing for The number of women who own motorcycles has almost
escape. And adventure. "My prayer at the time was, 'God, I doubled since 2010, according to a 2018 study by the Motorcycle
don't want to date: These men are not happening," Billings Industry Council. Today, 19% of owners are women, up from
says, laughing. "The first thing that came to'my heart was the 10% in 2009 and 8% in the late 19905. And the number of female
motorcycle I wanted. It was a Harley." riders gets higher as you go younger: 22% of Generation X
While the industry on the whole dropped
40% from 2008 to 2010, the amount of women who
own motorcycles has almost doubled
She bought the bike, took the ride. Then she joined the riders are women, and 26% of millennial riders are women.
Litas. "I'm very grateful to have found my heart again," What's more, the average woman who owns a motorcycle
Billings says. spends $574 annually on maintenance, parts, service, and
Founded in Utah byJessica Haggett half a decade ago, the accessories, while the average man who rides spends $497.
Litas have expanded to include hundreds of branches around "We are riding a ton," says Joy Lewis, who started when
the world (Litas Denver, Litas Lisbon, Litas Rome?, with she was 12. "I have a friend who put 20,000 miles on her bike
members ranging from twentysomething singles to 6o-and in one year." Lewis's father, an Alaskan crab fisherman who
70-year-old retirees with EA-maids. They take regular rides, owned a Harley, got her hooked. ' e spend a lot of money
often along wild back roads, including the Pine Mountain on our gear and our bikes, and a lot of things to go with them.
Ridge route near Ojai, Calif., that Billings took with 32 other I think that's starting to be appreciated?'
riders one Saturday in July. It's about riding with your own Andy Jefferson, a spokesman for Husqvarna, says one of
style and pace but surrounded by like-minded friends. the brand's priorities must be to provide support for wom-
"If you're learning to ride, you're going to kill yourself rid- en's motorcycling. "We were like everyone else—going after a
ing with men—they ride like bats out of hell!" Billings says. piece of the pie;' he says. "But everyone was looking at men,
"And women—I'm generalizing here—tend to be more careful. and there are all these other people-women-that nobody
We are mothers, we are sisters, we feel obligated to stay alive." even really talks about in conversations about how to sell
The Litas are singular but not uncommon. All across more bikes" The brand lacks figures for how many of its own-
California, Oregon, and Utah, from Texas to New York, women- ers are women but is "working to change thatflefferson says.
"That's part of the problem:' • .
only motorcycle groups and riding events are springing up
like wildflowers. They go by names such as the Miss-Fires Husqvarna honed in on women riders five years ago when
(Brooldyn, N.Y.), the Chrome Divas (Austin), and Leather and it started sponsoring Babes in the Dirt, an offshoot of Babes
Lace (Daytona Beach, Fla.). They do regular rides: Tuesday Ride Out that's more focused on off-road and dirt-bike riding.
EFTA01699279
Rkiterilsuilor
winftudYrire9)ri
1,101401n
.Soeica4 kneWiti
Oyissi Tour
COLOR ADO
MO NTA
HAT CO IN
MPANY -
Ti
Last year the company sp
en
of the three-day rally, len t $50,000 to $60,000 in support meeting. No
ding 27 motorcycles an t only are companies ma
ers to service the bikes an d nine staff- thatyou co king cute technical stuff
d teach. uld wear to work—rather
"We counted between So an pants with pink embroid th an some weird leather
out] Husqvarnas; he sa d too girls out ther ery all ov er th e butt that you'd never
ys. "The number is nor e (trying wear—they're making things we can
means, but those are to huge by any Attendees ac tua lly.user
o people we didn't have be
jumps down to their brot fore. It alio ironic abbr at events for Babes Ride Out (or BRO, the
hers and sisters and ki eviation they've adopted
wouldlave got these pe ds. ) co
ople without doing this! We never as far away as Sweden and South Am me to America from
But more important, "w ' den since they could wa erica.-Some have rid-
e want to get you to rid lk; some can't operate
cycle," Jefferson adds. e a motor- preferrin a bike at all,
"If you ride with Babes g always to be a passen
• and go buy another bran and have fun rational ger and imbibe the inspi-
d, great. atpxosphere. There's
At BMW Motoriad, which We just want people riding' leather on-site— always plenty of denim
and
vice president for the Am on Ju ly I na m ed Tr udy bu t th e hi ps ter kind, not th
ericas, the company is Hardy look. Local shops give clastes on basic e leather-daddy
ing women-only even
ts including the Sisters' sponsor- Some women get tattoos to commem bike maintenance.
Motorcycle Ride. It's Ce orate the experience.
also covering travel expe ntennial "People camp, and th
er e ar e tra
appearance fees for ns es and "The idea is ile rs, toO," Lewis says.
brand reps such as El that you grab coffee an
an architect who was speth Beard, during th d br eakfast, and then
the first British woman e day everyone is out tid
motorcycle around the *o to ride her happens ing. And then all the stu
dd. The brand also send in the evenings with ba ff
JoceliaSnow and Erin Si s nds.or karaoke and show
lls, who holds a 242 mph pro racer rated"—feats of throttle control. •
record, to-attend even land speed Earlier this year, a g6
ts at local dealerships. -y
Harley-Davidson has ex
panded its retail line in camp; she'd first ridde ear-old woman joined them at
to include a host of riding recent years cle TS year n cross-county on her m
jackets; helmets, boots, s ago:Last summer the otorcy-
size.d ancl styled for wo an d glo ve s m ee tup an nu al Ca lif or nia desert
men. It's perhaps the m
of growth for the n6-ye ost critical field an East SAW 1,700 women ride in Yucca Valley; 500 attended
ar-old Wisconsin brand, Coast campout in- the Ca
sales steadily decline sin which has seen 700 att tslail Mountains in New
ce 2014. The average age ended the most recent Ba York;
owner is so. The avera of
ge price of one is $15,800 a Harley "Maybe people think th bes in the Dirt in Lebec, Calif.
tunny mifiennials will sp —more than tough an at women who ride are
end on a car, let alone a d badass, which it prob pretty
"Even just in the last fiv motorcycle. women rid ably true, but all in all
e years the conversa er s co ,
shifted," says motorcy tion has so any label th me in all shapes, sizes, colors, and lifestyles,
cle aficionado Lewis. at you wantto.give them do
here in leather Kevlar "I'm sitting co-foun es not really work,"
paths as we speak, abou der Violet says, tan ho
t to go into a 'type'...an nestly say that there is
dwe like it that way!" 0 no
EFTA01699280
Bloomberg Bustnessweek -Puy 15.2019
4
• AMLO's passion project is a
900-mile train to connect bead
E When
resorts and colonial-era towns
C Mother
One day last December, Mexican President Andrt
Manuel Lopez Obrador donned a beaded necklac
and bowed his head reverently before a fire pit, t
ask Mother Earth for permission to build a railroa
0 Earth through the heart of Mayan territory.
The line, which will stretch 1,460 kilometer
(goo miles) across five Mexican states, may cart
more than 8,000 passengers a day. It will serve som
of the country's most popular tourist destination:
N including seaside resorts Cancfm and Tulum, Mend
and other colonial-era towns, and archaeologic
sites like Chichen Itza. For AMLO, as Mexico's lead(
is widely known, the Mayan Train is something c
a passion project. Critics call it an expensive folly.
Rusty railways dating to the iggos cover les
than half of the proposed route, but they'll have t
M be completely overhauled to handle modern rol
ing stock. That's the easy part. To lay track alon
the rest of the route, construction crews will hay
to cut through miles of rainforest, home to jaguar:
which are endangered in Mexico, and pumas.
The most difficult part of the undertaking ma
be finding investors to finance the project's cost
as much as 160 billion pesos (about $7.9 billion
C
AMLO's government hasn't specified how it cam
up with that number, nor has it commissioned
study to prove there will be sufficient passenger an
cargo volume to make the line commercially viabli
The agency in charge of the endeavor, Fonatur, ha
S described the Mayan Train as a "social" projec
whose main goal is boosting the economy of th
Yucatan Peninsula by way ofhotel construction an
tourism. "What we're looking for is for the town
along the train's routes to be profitable, and tha
goes beyond how many tourists use the train;' say
Aaron Rosado, the Yucatan liaison at Fonatur, th
national fund for tourism promotion. The mediai
Gives You household income across the five states is half tha
of the capital, Mexico City. Chiapas, one of the state
on the route, is the country's poorest, according t.
A Building statistics agency Inegi.
"It would be a huge mistake to plan this poorly,
says Alexandra Zapata, adjunct director at Mexico'
Permit Competitiveness Institute, IMCO, a think tank tha
studies the impact of policy on the Mexican econ
omy. "There's a profound difference between bei
Ling on regional development and ending up witl
Edited by
an abandoned ghost project because it cost 10 time
Style 101Ingsworth more than what was originally thought:'
EFTA01699281
Juty 15.2019
Bloomberg Bus,nessweek
■ ECONOMICS
AMLO's Mayan Train Project
Fonatur opened bidding for engineering work
on the Mayan Train in May. The tender elicited o Station
• Cabkraut Biosphere Rosen.
enough questions from interested yet confused par- / Existing rainy
ties to fill a 253-page document. The session sched-
uled to respond to those queries had to be delayed
a month to allow Fonatur enough time to come up .Cancun
Maus Izemel
with answers. "Look, I'm not against the train," &Alfa
Maim Vagadoli d Puerto Morelos
says Eduardo Ramirez, president of the Mexican Chkhon0O-CL Playa del Carmen
(./
Chamber of the Construction Industry. "But they Itza cowl
Tulum
need to prove this is economically feasible and that Ci Rape Carnikt Puerto
it won't be a burden for future administrations. We
can't keep absorbing governments' mistakes—it's
always the Mexican people who end up paying." ......... Caribbean
ns cArcega
.ir
Fonatur chief Rogelio Jimenez Pons told ')I sea
Bloomberg in February that "a group of too of Palenpue
Lopez Obrador's closest friends" has funded stud- Guatemala
t00
but his agency Tenosat stecl
ies that contain traffic projections,
"can't share them just yet."
The Mayan Train's current estimates put its
running in early 2018, but today there's still no start
per-kilometer cost at $5.2 million, on par with
in sight and costs are running 92% over budget.
France's Valence-Marseille route, the sixth-lowest date
tag has grown to $66 million per kilometer,
among 22 lines worldwide that IMCO studied. "It's Its price
IMCO says, making it the third-most -expensive line
not clear how they got to that number," Zapata
study. "You'd think the Mexican government
says. "But what is clear is that international expe- in its
would learn from this, but apparently they're head-
rience shows these projects—even when they're
ing in the same direction;' Zapata says.
perfectly planned—tend to end up costing as much
Pefia Nieto's administration also studied the idea
as 130% more."
building a train in the southeast. It would have
The only other passenger train that's being built of
about five times smaller, but ultimately the
in Mexico will connect the capital to the nearby been
administration shelved the project when oil prices
industrial town of Toluca. Started under former
and the federal budget took a hit.
President Enrique Pefia Nieto, it's been beset by fell
AMLO's government is looking to fund 90% of
problems, including lacking the right of way in
Mayan Train through a so-called Fibra-a hybrid
some parts. The line was supposed to be up and the AMLO (standing
of a master limited partnership and a real estate center) at a ceremony
investment trust. This is the same vehicle that was honoring Mother Earth
cost of buildin g during the project's
I used to fund part of the $13 billion launch
a new airport for Mexico City, a project the presi- A Mayan Pt/remit' at
ing a sell-off in the site of the ancient
dent canceled late last year, trigger dty of Calakmul
Mexican bonds, stocks, and the peso.
Environmentalists have voiced concerns about
the impact a project this size will have on the
region's fragile ecosystem. The proposed route
is home to an estimated 800 to 1,200 jaguars, an
already endangered species, according to Panthera,
a New York-based nonprofit focused on the conser-
vation of wildcats.
To allow the animals to roam freely, the govern-
ment is considering building large overpasses along
sections of the track, likely modeled on those built
in Canada's Banff National Park for grizzly bears,
beavers, and other big mammals. It's unclear if the
current budget for the Mayan Train includes money
for any overpasses; the Canadian structures cost
as much as $2 million each, according to Mircea
Hidalgo, a member of Panthera Mexico's scientific 10-
EFTA01699282
Eltoornberg Buslnessweek July IS, 2019
■ ECONOMICS
A council. "It would be a tragedy if this destroys from adjacent towns. "The entire world recog-
the natural heritage of the Mexican people, one of nizes Calakmul's importance. It's a Unesco World
which is the jaguar," says Howard Quigley., jaguar Heritage Site," says Carlos Alcerreca, a biologist
program director at Panthera. "It's just a matter of consulting with Fonatur on conservation practices.
the government deciding to do it rightr "The project needs to find a way to mitigate the
The train's route will include a stop near the impact, but it won't be easy."
Calakmul Biosphere Reserve, one of Mexico's larg- Experts' warnings are unlikely to sway AMLO.
est protected areas and home to 2,400-year-old "This is not just a whim or an imposition," the
Mayan ruins. The area around the reserve has president told the crowd on that December day as
few hotels and roads and isn't used to big crowds, smoke billowed from the earth. "It's an act of jus-
mainly because it isn't easy to get to. In all of 2018 tice, because the southeast has been abandoned for
it had only 43,000 visitors. Buildinghotels, restau- too long. It's their timer —Andrea Navarro
rants, and other accommodations for a large influx
THE BOTTOM LINE Where Lopez °header sees opportunity to
of visitors may strain the area's precious resources, deveCop en overlooked resital his critics see a boondoggle that
including water, which would have to be piped in risks upending a fragile ecosYstem.
Can France Make
Factories Cool?
• Macron's government is hoping to encourage young French people onto the factory floor
A 20-foot-tall blue rooster, appearing to crow as it estimates there are about 50,000 vacancies in man-
strides forward, chest jutted out and wings folded ufacturing that, if filled, would create an additional
back, is on a tour de France. The inflatable bird is 200,000 jobs.
racing. to Go stages across the country, accompa- In other large European economies including
nied by a team of 15 technicians, six trucks, and an Germany and the Netherlands, the problems are • Share of French
manufacturing
Airstream trailer. The mission: to restore pride in largely explained by record-low unemployment. In companies reporting
the country's manufacturing industry. France, however, unemployment is almost 9%, yet tiring cillioulties
Each daylong stage of the so-called French Fab 46% ofemployers in industry report recruitment dif-
Tour includes workshops and games for school- ficulties, according to the French statistics agency
children, conferences, aptitude tests, virtual-reality Insee. That's the highest level in almost 20 years.
experiences, and speed-dating-style job interviews. Even when unemployment was at 7.2%, in 2008,
President Emmanuel Macron's government is French manufacturers found it easier to hire than
hoping the campaign will encourage the French today. "The main problem for our competitiveness
back onto the factory floor. "We're in a sector that comes from the fact that we aren't able to recruit in
is the very opposite of sexy," says julien Hue, chief industry. And we can't recruit in industry because its
executive officer ofindustrial oil manufacturer Hafa. image is degraded," says Anges Pannier•Runacher,
Bottlenecks in labor supply are one of the main one of the ministers in charge of the French Fab.
constraints on growth in the European economy, In the Normandy town of Rouen, the giant 1/2001 4/2019
frustrating the European Central Bank. After slash- rooster struggled to compete for attention with
ing interest rates and pumping billions into the ships visiting for the anneal Armada celebrations
economy with quantitative easing, the ECB says the in June. Only a handful of people passed through
onus is now on government s to do more to bring to look at the French Fab exhibits, while thousands
people into the workforce and equip them with queued for hours only a few yards away to visit
skills businesses need. The French government antique sailboats and modem warships. ►
EFTA01699283
Oliver White, a
guide from North
Carolina, gets
the money shot
with a bonefish in
the Marls,
Bahamas
EFTA01699284
is the worst of times
I
to be an angler. The
fish are smaller, the
crowds are bigger,
and climate change
is ruining every-
thing. And yet, it's also
the best of times: The lat-
est gear makes the sport
more effortless than ever,
and no location is too
remote to access with a
rod and reeL For those
who like to travel, today's
base camps have begun
to resemble world-class
resorts with spa ser-
vices, herb gardens, and
wine tastings. The focus
is still on catching fish,
but booking a top-shelf
angling vacation means
having options. One
day you might be heli-
fishing for steelhead, • 1444proklii.41444-7.44Z.reiii,
the next you're chas-
ing them upriver in a
200-horsepower jet boat.
The key to the top trips
is your guide, an experi-
enced hand who knows
the area and will lead
you to the perfect inlets,
eddies, runs, and other
secret spots. Here are
10 experts on their home
turf—and the local fish
that'll get you hooked.
—DarrellHartman
EFTA01699285
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EFTA01699286
Schuster runs
a 23-foot Parker your fly: says Hutcheson, who's • THE LODGE Ryabaga Camp
out of Martha's fished stripers there as a guest. enjoys exclusive access to 50 miles
Vineyard for of the wide. easy-flowing Ponoi.
striped bass. 'When they go for it. it's for the kill"
bluefish, and In September they typically share which guests of all skill levels can
bonito the water with bonito, bluefish, and fish on toot or by boat. Unlike its
lightning-fast false albacore, load- northerly neighbors, the Ponoi has
ing the field for a Massachusetts two mini seasons, in early and late
-grand slam." summer. The accommodations
have recently been upgraded
• THE INN The Hob Knob ($559 from canvas tents to duplex wood
per night: hobnobtom), a Gothic cabins with en suite bathrooms. A
Revival inn in historic Edgartown. major selling point is the variety of
has the traditional down-home accessibility —that is. once you've
white -columned porch but makes taken the weekly charter flight
up its beds with sumptuous Versai from Helsinki and the two-hour
linens. The full-service spa is a helicopter ride from Murmansk.
major perk.
• THE GUIDE Ryabaga's Max
• THE GUIDE Abbie Schuster, Mamaev has spent two decades
29, represents the next generation on the Ponoi. "He is truly one of
of northeastern saltwater guides. the world's greatest guides—so
She only fly-fishes and has a strict resourceful, so industrious. I heard
catch-and-release policy, uncon- he made his first pair of waders out
ventional for a striper specialist. of a chemical warfare suit: White
try to make it a full experience: she says. "And I believe it."
says. That could mean a full day
chasing schoolies in her 23-foot • THE PRICE From $7.49O
Parker or a mixed program involv- per person for a weeklong stay:
ing beach driving and a guided frontierstraveltom
yoga session during slack tide.
SKILL LEVEL:
■ THE PRICE $850 for a full- e DC> DO 61
day trip with Schuster; kismet
outfitters.com SIZE FACTOR:
e
of grass—more like a reed than a piece of lumber-and SKILL LEVEL:
it has a natural sensitivity that more modern materials Pe Pe RC>
lack. Bamboo fans say that their rods cast more flu-
idly, that their slight extra weight does more of the
work, and that they're better at cushioning light lead-
SIZE FACTOR:
Pe PO RC>
THEAMAZON
ers. Where a graphite caster would talk about power The crazy -colored peacock bass is
and efficiency, one who uses bamboo might invoke just one of many fascinating crea-
terms such as "warmth" and "friendliness."
There's also the matter of uniqueness. Part of the
POHOIBPS tures in the Amazon Basin, but the
violence with which this freshwater
predator smacks a fly will take your
character of every rod is imparted by the particular
Moneyed anglers are going farther breath away. The capable guides at
calm of bamboo from which it was made—its size, age, afield than ever to pursue Atlantic Ague Boa Amazon Lodge. located
density, moisture content, whether or not it was heat- salmon, as commercial harvesting, on a clear-water tributary of the
treated and if so, how—so that even among identical climate change, and other ills have same name. rarely have trouble
rods by the same maker there can be discernible dif- reduced North American runs. finding them. An inexperienced
ferences. And bamboo rods, like violins, are said to The new hot spot is Russia's Kola fly-caster can catch dozens of the
evolve with use, so even if a rod doesn't have a person- Peninsula. whose 25 million acres smaller 'butterfly- variety in a day.
of tundra and salmon rivers lie even using mandatory barbless
ality the first time you string it up, it will after you've
almost entirely within the Arctic single hooks: when the water's low
fished with it for a few seasons.
Circle. The southerly Ponoi River enough. meanwhile. sight-fishing
Is this all beginning to sound a little mystical? Well, is so much better than everything for 15-pounders tests the skills of
that's how they get under your skin. The late rod- else: according to globe-trotting anglers and guides alike. 'It's an
maker Charlie Jenkins once told me that half of what guide Oliver White. Frontiers honest-to-God adventure: says
his customers were buying was the image of the lone International Travel spokesperson Canter of Brookings Anglers. who's
craftsman in his workshop with his glasses pulled Mollie Fitzgerald agrees: "They hosted trips here. "You hop on that
down on his nose, hand-making their rod. That sounds catch in a week what many places charter from Manaus for the two-
in Scotland or eastern Canada hour flight to the lodge. and a few
mostly right to me. Of course, Charlie was too modest
catch in an entire season"—on minutes in. it's nothing but jungle:
to add that, in his case, the other half was one damned average. 28 fish per rod. Granted
fine fly rod. 0
EFTA01699287
August 12,201!
Bloomberg Pm-knits
alternative in bad weather. There's also a rurn
When a taimen strikes. "it sounds like someone
the little patch of jungle you come back to distillery, an organic farm. and a 12,000-acre
dropping a bowling ball in the river: says Dan
each evening has a pool, air-conditioned nature reserve on the premises,
Vermillion, co-owner of Montana's Sweetwater
bungalows, daily laundry service, and no end
of well-made caipirinhas. Travel Co. His Mongolian Taimen Camps, the
• THE GUIDE "A true permit guide is a spe
only foreign outfits with exclusive access to the
a- cial breed of person," says Todd Cabin. Coped
• THE PRICE From $6.400 per person for a Eg-Ur watershed. have spearheaded conserv
Tree's head of operations. He recommends
weeklong stay; sweetwatertravel.com tion efforts since pioneering this niche offering
Scully Garbutt. a native Belizean guide. "He
two decades ago.
makes sure a client has a great day whether
SKILL LEVEL: le DC> DC>
they catch a fish or not:
• THE PRICE From $6.830 per person for
be DC> a weeklong stay: mongoliataimenfishing.com
SIZE FACTOR: le • THE PRICE From $3,679 per person for
DO eklong stay; copaltreelodge.com
SKILL LEVEL: P000
MIIP. ale
SKEINARIVER SIZE FACTOR: Pe D+ DO
SKILL LEVEL: be
SIZE FACTOR:Fe* PC>PCZ>
Although fish populations near the U.S. bor-
der have dwindled. hundreds of thousands
PUHACORO
of colorful salmonids still flood this massive
river system in British Columbia every fall. The
mountain hub of Smithers is a 90-minute flight Belize has hundreds of miles of white-sand
THEMARTS
from Vancouver. flats and the longest barrier reef in the
This may be news to the snowbirds c
Northern Hemisphere. It banned bottom trawl-
Harbour Island and Eleuthera, but th
• THE FISH Fortified by years at sea. steel- ing a decade ago. and efforts are underway to
Bahamas offer some of the world's best sail
head are as big as salmon and fight with the do the same with gill nets.
water fishing. Typically you're casting ova
leaping. hell-for-leather energy of a rain- sapphire-blue waters onto shallow san
bow trout. Patience and casting capabil- • THE FISH The finicky permit is the "most
flats in breezy. high-visibility conditio
ity are a must. 'There are very few casual annoying fish in the world—that's why get-
that require advanced skills. Luckily, t
64 steelheaders." says Justin Miller of the ting one becomes an addiction: says Schuster,
dream-vacation surroundings make it easi
Fly Shop. a California -based retailer and who's hosted saltwater trips here. Midday
to shrug off a shutout.
destination-fishing outfit. sun and winds of 5 to 10 knots will slightly
improve your odds of hooking one of these
• THE FISH The silvery bonefish is on eve
• THE LODGE Frontier Steelhead Experience platter-shaped, scythe-finned fish.
fly fisher's bucket list, and not just becau
makes the most of the Bulkley River, whichsees it dwells in paradise. It launches like a rock
about 40% of the Skeena's fall steelhead run. • THE LODGE Copal Tree Lodge is far enough
when hooked. "They try to do all this snea
Its guides steer rafts through tumbling can- below "Permit Alley" that clients get the nearby
shit, pull you into the mangroves. smash t
yons, race 200-horsepower jet boats upriver. flats and five brackish river systems largely to
face into the ground to try to get the fly ou
and can arrange heli-fishing days on the ultra- themselves. Placid lagoons nearby are a solid
Hutcheson says. They're usually in t
remote Upper Skeena. Home base is a baro- 5-pound range.
nial post-and-beam lodge where there's a
pastry chef and a masseuse on hand. Fish tacos at • THE LODGE Abaco Lodge is
Copal Tree only outfitter on Great Abaco Islan
• THE GUIDE Joel Gourley has been 1c4ge in
Marls. a 300-square-mile stretch of pr
Belize
guiding on the Bulkley for 16 years. "He tine flats. Its on-site boat dock is a con
knows every nook and cranny and nient luxury.
technician when it comes to finding st
head: says FSE owner Derek Botchford. • THE GUIDE Paul Pinder switched fr
commercial fishing to guiding more t
• THE PRICE From S7.600 per person 20 years ago."No one reads your abilit
for a weeklong stay: bulkleysteelhead.com personality better," Van Zandt says.
sets the standard for the other guides
SKILL LEVEL:
00 ha. • THE PRICE From $6,150 per person
SIZE FACTOR: re a weeklong stay. Shorter trips are evade
including $3,595 per person for two-
trips; abacolodge.com
WATERSHED SKILL LEVEL: le Pe PO
Landing a 50-inch trout on a dry fly has SIZE FACTOR: Pe DO DO
the ring of a fish story, but not in Mongolia.
ii
EFTA01699288
REAL ESTATE
Bloomberg Pursuits
August I2 201
Meanwhile,Back at the Ranch
Got a few mil? Swap your fishing camp for a compound
with its own fishing holes. By Claire Ballentine
LONE PINE RANCH
RUBY RIVER ONE AND DONE
Near Mendocino National Forest in Covelo, Calif, this $25
million estate Set in southwestern Montana's Ruby River Valley, this 400-ac
includes 26,600 deeded acres across three large re property
ranches. It comes includes an airy, minimalist 10O00-square-foot home created
with more than 16 miles of frontage on the Eel River, one by Seattle
of the state's architect George Suya ma and designed to maximize the Big
largest—and least altered —watersheds to which salmon Sky views.
and steelhead There's also an 18-hole putting green and a skeet and pistol
migrate from the Pacific. Acquired by stockbroker Dean range. The
Witter in 1942, $10.5 million estate includes access to both sides of the fabled
the property contains a 1930s main home. along with plentifu Ruby River,
l blacktail but there are also three constructed trout ponds, one of which
deer. pigs. bears, and quails. Broker. Bill McDavid, 406542 is right
.3762 outside the door. Broken Keith Lenard, 406542-3762
GRAYSTONES
WESTLANDS
Located above the Lehigh River Gorge in the Pocono
s. Graystones This 4,600-acre estate in Meeker. Colo., two hours northwe
Preserve in Albrightsville, Pa. comes with 3,800 deeded st of Aspen.
acres and seven includes an owner's mansion, guest quarters, a tennis court,
residential structures holding 31 bedrooms. The $11.9 and a four-
million property hole golf course designed by Greg Norman. The pinnacle of the
contains 3 miles of water stocked with large tiger, $46 mil-
brown, rainbow, and lion property, though, is the private 5-mile stretch along both
eastern brook trout and is within easy driving distance of forks of
New York City the White River, where it's said 15-pound trout roam more than
and Philadelphia. With state parks on three sides, 30 pools.
whitetail deer, black runs, and channel confluences, For the last three decade
bears. and turkeys roam the grounds. Broker. Keith Lenard, s, Westlands has
406542-3762 belonged to financier Henry Kravis. Broker. Brian Smith, 970879-5544
EFTA01699289
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