To: PETER MANDELSON[
From: Jeffrey Epstein
Sent Mon 6/14/2010 12:42:51 PM
Subject Re: intro + banks
now that s more like it...
On Mon. Jun 14, 2010 at 8:42 AM, PETER MANDELSON <
wrote:
How a politician communicates is about how you emotionally connect with and
persuade the voters. It is a basic craft of the job. You need to know, intuitively,
what the voter wants to see and hear. You need to tell a coherent story about
yourself and your values, illustrating with words and images that find an echo in
what's in the voter's mind. Political persuasion is about advancing a consistent
set of values, ideas and associations to help you make your case. The same is
true for any other form of persuasion, from marketing products to leading people
in the business world. You just have to look at what the banks have been through
these past years to understand how, with government and public on their backs
and likely to remain there, they have to start telling a lucid and consistent story
about themselves in order to rebuild their brand and reputation.
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