To: Jeffrey e stein['eevacation©gmail.com]; Richard Kahn
From:
Sent: Wed 2/19/2014 8:55:03 PM
Subject: moving forward
Hi Jeffrey and Rich,
I received Rich's email toM. My reaction is the following:
I think you should certainly continue for 60 days and then stop definitively (good or bad). Here's why:
--There is 1 neg now on the first page. It's in 7th position.
--Unlike Reputation Mgmt, I see real momentum in the links that firm boosted. (Facebook,
Healthgrades and Huffington are continually on the 1st page).
--Unlike Reputation Mgmt, s firm has proven leverage with major publications like Forbes,
Huffington, Ntl. Geographic. we have been published in Forbes and Huffington, which as said is on the
1st page).
If I didn't see momentum in the links boosted and if there was no guaranteed
connection with national press, I would suggest stopping. But that is not the case.
Progress has been extremely frustrating, but I do believe that is capable of finishing the task and
that he is hard working and sincere.
He will also be a great back-up ally moving forward—if you ever need tech advice/ strategy.
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