To: jeevacation@gmail.com[jeevacation@gmail.com]; Jem Bendell
Bcc: jeevacation@gmail.com[jeevacation@gmail.com]
From: Jem Bendell
Sent: Wed 4/24/2013 11:39:23 AM
Subject: Your ticket to adventure
Please excuse the circular.. I have something to share...
Sometime next year we will reach 400ppm of carbon in the atmosphere. That's 100 over the
highest for a million years before industrialisation. What we are doing isn't working. It's time
we dared reassess how to create change, and how to prepare for the massive disruption that
is coming. This isn't doom and gloom. This is doom and zoom — embracing the science and
trying new approaches to seek the scale and speed of change required. It could even be
doom and bloom — through seeing how we became deluded from the truths of life, and so
allow ourselves to be transformed and help new ways of life to emerge.
In a recent article for the Guardian (http://gu.com/p/3f8ae/tw), I discussed what it might
mean if it's too late for sustainable business. The conversation is continued at the Royal
Geographical Society on May 289', with sustainability explorers from many walks of life. What
has the co-founder of the band Faithless got to tell us about our inner adventure to
sustainability? Don't just think about it. For the next 48 hours, tickets are for sale with a 15%
reduction with the promo code Lifeworth. www.sustainabiltvadventures.com
The event launches the Institute for Leadership and Sustainability (IFLAS), and is supported by
Impact International, Robert Kennedy College, 84E Summit, Lifeworth, and Future Perfect. It
could also be supported by you: contact Philippa Chapman at IFLAS
(philippa.chapman@cumbria.ac.uk) if your organisation can provide additional support or
bring the event to your city.
Thx, Jem
Professor Jon Bendel!
Director, Institute for Leadership and Sustainability (IFLAS)
University of Cumbria, UK
Charlotte Mason Building
Rydal Road, Ambleside
LA22 9BB. UK
htt \Ay, \A .ctimbria.ac ttk itlas
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