Sent: Thur 11/15/2012 6:06:39 PM
Title: Kickstarter Weekly Newsletter
Haying trouble vievnng this email')
NOVEMBER 15, 2012
This week's projects want you to go play outside. Take advantage of the last weeks of
autumn to build a forest in midair, market Mother Nature to the masses, and pedal the
streets in comfort and style.
Forest above the
freeway
Surrounded by concrete,
bad drivers, and worse
advertising, the Los
Angeles commute feels
like the ultimate
environmental
disconnect. Urban Air
seeks to subvert that
Urban Air • Los Angeles daily alienation — one
by Stephen Glassman billboard at a time. The
Art idea is pretty simple:
Los Angeles. CA Take disused billboards,
remove the commercial
facade, and install a
living, breathing cloud
forest of bamboo. Time to
reclaim the asphalt jungle
and score one for the
trees.
la EXPLORE THIS
PROJECT
EFTA_R1_00550052
EFTA02036804
Nature's salesman
Filmmaker David Bond
wants to know what
happens when an entire
generation grows up
without going outside. In
an era of proliferating
screens, kids are
spending less time in
nature than ever before
PROJECT WILD THING: A feature-length documentary
— and the consequences
by David Bond & Ashley Jones
for our well-being could
Documentary be profound. In a satiric
London, United Kingdom twist, Bond enlists a team
of marketing experts to
help him sell Mother
Nature back to our society
in this cheeky doc.
NI EXPLORE THIS
PROJECT
Women on wheels
Ann DeOtte's
designs solve a
basic problem: Can
you bike in comfort
and dress with style?
Her clever answer is
Iva Jean, a line of
functional clothing
for women cyclists
Iva Jean: Bike Fashion for Women, Spring 2013
that works on and off
by Ann DeOtte
your ride. From a
Festoon skirt with an invisible
Seattle, WA zipper that frees up
extra fabric while
peddling to a
reversible vest made
from reflective
EFTA_R1_00550053
EFTA02036805
ripstop, Iva Jean is a
tribute to women on
two wheels.
MI EXPLORE THIS
PROJECT
EFTA_R1_00550054
EFTA02036806