STRICTLY PRIVATE & CONFIDENTIAL
Cagera
Overview January 2011
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Summary
• Cagera is potentially world' s biggest financial data company
- It is launching an industry owned governance Platform/Network "Byhiras" which will provide institutions with transparency and control
over their investments
• Cagera will generate returns through :
- Providing data and technology to Byhiras for AuM-based fees
- Commercialising the data aggregated through Byhiras
• At inception, Cagera will own the beneficial interest in Byhiras
- Minority interests in Byhiras will be placed and sold to institutional investors , turning Byhiras into a utility
- Wider adoption of Byhiras will result in increase of AuM on the Platform and the data Cagera will aggregate
- The capital raised through Byhiras will expand its infrastructure and pay Cagera to expand its services
• Current Status:
The management team are experienced professionals in data technology, risk management and platforms
- Pipeline of potential clients has been established
- Over £700K has been spent developing the proposition including the alpha version of the risk and user modules
• Cagera is raising £2-3.5m in equity capital (closing Jan 2011), in the next round (Q2/32011) Byhiras will be raising up to £20m
Further capital will be raised as necessary through Byhiras which will reduce Financial Projections - Base Case
shareholder dilution in Cagera GAP Millions Year 1 Year 2 Year 3
The consolidated financial projections are: Gross hcome 1.1 14.9 49.6
Direct Costs (ex bonus) 4.5 11.3 22.5
EBITDA :, 1 4.9 19.9
Average AuM 648 4,414 13.854
Full Time Employees 38 82 162
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Cagera - Aggregator of Buy Side's Enterprise-Wide Data
• Through its unique and inalienable right to data collected through Byhiras, Cagera will harvest vast amounts of information on buy-side's
holdings and transactions.
- Cagera will eclipse the leading sell-side data aggregators (Bloomberg, Reuters, Markit) by volumes and type of data offered
• Cagera will commercialise all Byhiras' data
- Because it is based on exact positions and trade flows, Cagera will be able to provide a new range of high value data based services
and replace many existing services that are less accurate, including:
Valuations: based on actual positions Enterprise data management solution
Indices: custom & bespoke based on actual assets Capital flows and pricing data: ability
Performance and fees in funds & counterparties Market and sector data
Cleaned security, product, OTC masters and identifiers Credit data: concentration, contagion measures
Clean market & engineered data, e.g. liquidity, vols Disaster recovery
Collateral management data and analytics Information on dark liquidity pools
White label retail fund platform technology and data Risk management software with validated models
• The value of a data firm is a function of its data (its quantum, uniqueness and detail) and distribution capabili y
- Markit (market cap USD 3.3bn in 2009) was built aggregating credit derivatives data from banks — it was the first time this data was
aggregated and Markit is now the market standard for this type of data
- Bloomberg (USD 20bn) and Reuters Thomson (USD28bn) have extensive distribution networks and wide datasets, but there is little
differentiation between them
- Cagera will be able to aggregate wider and more detailed data than Markit that is not available to existing data firms or banks.
Byhiras will also provide Cagera with a unique distribution network to buy-side institutions
• Cagera's first client will be Byhiras
— From the end of year 2 Cagera intends to sell direct to Byhiras clients and other institutions
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Byhiras is a utility offering regulator-proof transparency for institutional investors
• Byhiras, launched by Cagera and subsequently divested to investors, is...
- An independent platform/network, giving investors, managers and their counterparties transparency and control of their investments
- A turnkey outsourcing solution, reducing investors' overheads and operating costs
- Cost-transparent to all parties thereby offering investors the benefits of their combined scale
• Byhiras solves a systemic problem in the financial services industry revealed during the credit crisis by
- Addressing common infrastructure and data weaknesses of institutional investors
- Giving investors a single consistent view of the value, performance and risks of their holdings with the controls to manage them
Enabling institutions to meet the new stringent regulations that are being imposed as a result of the crisis
• Using Byhiras, institutions will be able to achieve
- Compliance with regulations, e.g. Solvency II, UCITS III & IV, IFRS7, MiFID, new govemance codes and investment mandates
- Effective risk oversight on both the assets and their counterparties, i.e. managers, administrators, banks
- Improved investment returns through superior fund selection and portfolio construction from a wider fund universe
- Enhanced retail proposition through superior products, i.e. better data, investment choice, controls, and their delivery
• Byhiras revenue stream is derived from
— Charging institutional investors AuM-based fees for assets placed NeutraUinvestors
without any conflicts of • Institutional Clients
on its Platform; the fees will fall as AuM increase interest • Financial Investors
— Surplus income will be distributed to the equity owners in Byhiras
100% falling
Cagera to zero
-0.
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The market needs an independent and verifiable solution
The problem:
• Investors are exposed due to the absence of transparency and
control over their investments and market counterparties Key characteristics of the solution need to include
• Authorities are forcing firms to use and disclose more detailed • Independent and demonstrably conflict free
information, e.g. Solvency II (see Appendix D), MiFID, IFRS7 So that it can be trusted to protect sensitive and
confidential information
• No single investor has the necessary scale and expertise to
monitor all funds, market counterparties, banks, managers • Low cost and give scale benefits
So that all institutions will use it and so reduce fees for all
• Institutions are in "data overload" and rely on mostly legacy participants
systems ill-equipped to meet new data challenges
• Open to all institutions
• Investors generate and use data much of which is not and cannot To provide enterprise wide solutions and reduce costs to
be made publicly available, e.g. OTC contracts, position users
concentration, fee levels
• Able to cover any asset type, geography
• Existing market participants lack the independence and the To be a complete solution
infrastructure to provide a solution
• Completely reliable and dependable
- Banks, custodians, administrators and fund managers are
Give users proof that its process are appropriate for
conflicted and could not offer a similar service without
purpose and are implemented. So relieving firms and
cannibalising their existing models.
their management of the liability to produce appropriate
- Risk platforms do not provide controls, data or network data and build expensive infrastructure
effects to users
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Byhiras is a Governance Framework/Network combined with Cagera technology
• Byhiras is an independent Platform/Network, owned and operated for the benefit of its users, institutional investors
- Through Byhiras investors will be able to achieve complete transparency and control over their investments and counterparties
- It will be a utility, open to all market participants, accommodate all asset types, regions and trading activity
— It will be owned and controlled for the benefit of investors with funds on the Platform
• Byhiras brings all parties (investors, managers, service provides etc) into one single venue
- Byhiras will monitor all contracts and counterparties
- It will be able to identify weaknesses and enable these to be re-collateralised and dynamically managed
- All parties will be able to contact each other, set and determine their profile and how much information they share
• Aggregation/new clients • Governance
Investors
• Demand for new services kissers. family offices. SWFs. • Regulatory compliance
• The Platform will enable • Lower counterparty risks local authonbes. pensions • Cost savings • Using Byhiras will enable
managers and institutions to meet all their
counterparties to
provide a wider range of
services to a greater
number of clients
• The Platform will enable
Service Providers
Fund acimastrators
custodians. auditors
H. .
Bylmus -101H
Authorities
Regulators, trade bodies.
tax. central banks
Advisors
regulatory requirements
e.g. MiFID, Solvency II,
IFRS7, FAS 157 etc
• Byhiras will help central
banks satisfy concerns
Counterparties
firms to optimise their Prime brokers. exchanges
Actuarial services, over counterparty risks
Investment and tisk
regulatory capital execution brokers
management. complance
r
requirements
• Aggregation/new clients Fund Managers • Free access to wide Investor base
• Demand for new services Traditional. private SPLAY. hedge • Counterparty management
• Lower counterparty risk finds. portfolios • Validation
• Validation
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Byhiras is more than a platform in terms of scope, transparency, accountability
• Client assets are held in a legal framework (the "Platform/Network"), access to which is through Byhiras
- All parties given access to the Platform/Network are pre-approved by Byhiras, each client and the relevant managers
- Managers are appointed under detailed mandates that define strategies, permitted counterparties securities and risk limits.
Likewise the counterparties have mandates that set out permitted activities and risk limits
- Byhiras reconciles and independently re-values all activities on the Platform and ensures these are compliant with the
agreements between each party
- Any multi-lateral information and control sharing agreement can be enshrined. At inception managers can determine the
terms and data they offer each investor.
{ Custodians It
Banks
Administrators
Broken
Institutions tan
Fund Fund
4 EMI
segregate assets within
the Framework orpool Investo is sit within
with others the Platform/ Governance
Framework
L----1 Confidentiality Covenant
t
• Managers and other service • Counterparties and managers can be • Byhiras provides credit data back to
providers are "validated" by quickly and replaced at low cost if counterparties so that they can provide the
Byhiras they breach agreements or risk best terms to clients and funds
guidelines
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Byhiras is a network
• Within the Byhiras framework
- Institutions can connect directly with each other and transact
- Institutions can set and determine the level of information they provide and make accessible to each party . For example a
manager of a fund can allow one investor to see position level data but another just aggregated monthly data
- Byhiras oversees all activities and ensures that data sets are accurate
- Byhiras provides a safe environment for transactions and it is the mechanism through which transactions and agreements
can be observed and enforced
• The impact of this includes
— Lower transactions costs
— Elimination of counterparty and contagion risk
... -------- ...
- Greater liquidity .....- ... ▪ ...
e .. ... .
- Wider investment opportunities .
e ..
•
•
•
Through Byhiras institutions can i •
enshrine any number and type of •
information and control sharing •
agreements with any number of
parties
•••
•••• or.
• Mi •••
se
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Byhiras is unique
• The differences between Byhiras and potential competition are largely due to the difference purposes of each proposition
- Data firms: provide extensive market and public data sets sometimes they also provide risk and other software
— They can't access or distribute private data such as position level data in funds nor do they give investors any controls
- Fund Platforms: a distribution model providing access and liquidity to a given universe of funds. Achieved by standardising the
counterparties, terms, fee structures and liquidity.
- Typically restricted universe of managers and funds, tied counterparties, set fees and no access to detailed data, no controls
other than selling
- Software Providers: provide process technology for client data. Some also aggregate and provide access to market data, others are
aggregating their own data
- Need to be implemented and maintained. don't provide either data or controls and are expensive
• Byhiras is different because it is designed to meet the specific requirements of institutional investors
- Transparent: Byhiras' positioning and neutrality enable it to aggregate all position and trade level data
- Confidentiality: Byhiras can enshrine any multi-lateral information sharing agreement,
- Give controls: investors can set terms, select and remove their assets and counterparties
- Flexibility: assets are not required to be in any specific form or type
- Inexpensive: easy to adopt and reduces both operating costs and overheads at institutional investors
- Easy to adopt: Byhiras can be integrated to institutions' systems
- Scale benefits: institutions can harness the cost and operating advantages of their combined strength
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Two entities Cagera and Byhiras to protect data and achieve control
• Cagera will have the permanent and inviolable right to
aggregate and commercialise all the data through Byhiras
• Processed Data
The value of the data is in its aggregation, it is not held or
Technology
provided by any single user of Byhiras Processed Data
t.
Technology
• Some of data that Cagera will aggregate is available to institutions RoW 4 Cac era -0.
individually, e.g. position and transaction level details of funds in
which they are invested. However, no institution has access to all
the data they will need. All
data
• Institutions do not want the burden of collecting, cleaning and 1
analysing this data themselves
The Platform/
- It would require them to build and maintain costly new Governance Framework
teams, systems and capabilities
- They would be liable for the quality of the information -- I Confidentiality Covenant
• Separating ownership and control of the platform/network
(Byhiras) from the rights to the data (Cagera) is key, it R.1111Peer Family Office
- Enables institutions to achieve scale benefits with, and Insurance Co SWF
controls over managers and service providers by PensionFund
AuthorIty
l'um
aggregating their commercial strength
- It provides assurance to users that investors in Byhiras do
not have preferential access to their data
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The Team
Name Role Background
SAM Lusty CEO & Founder Co-Founder and Director MSP (digital rights management for ISPs); Founder CEO Ryes Capital (fund
platform); Global Co-Head, Alternative Investments Group DrKB; Executive Director, Global Equity
Derivatives UBS. SAM started his career in the City as a bond trader at Salomon Brothers Inc. He
qualified as a Chartered Accountant at PwC
Mike Bedford Technology & Data Previously co-Founder and CTO of Markit Group responsible for taking the business from an idea to a
professionally run and scalable platform across the data and valuations businesses. Prior to Markit:
Head of Fixed Income & CDS Front Office Risk and Trading Solutions, TD Securities London;
Development Lead Interest Rate and Asset Swap Desks, Merrill Lynch London and New York
Predrag Popovic Technology & Currently Group CTO at GTECH G2, Predrag was previously Co-founder and CEO of Finsoft, builders
Systems of the ECB bond database (CSDB — Central Statistics Database). In 2007, he lead the sale of
iFinsoft's bookmaking division to GTECH Corporation (world leader in supply of lottery systems, with
70% market share) and oversaw Finsoft 's growth to 40+ customers, including 4 state lotteries and c.
250 employees). Previously head of Head of Risk Management IT at Nomura
Wasim Rehman Non-Executive Managing Partner of FWE and formerly partner of Marshall Wace where he was responsible for risk
Director - Byhiras management and worked in quantitative and portfolio management. Prior to this he worked at
Goldman Sachs
Atul Bali Non-Executive CEO of Xen, an integrated consumer facing digital media operation. Previously the President & CEO
Director - Byhiras of the Digital E-commerce division and Group SVP for Corporate Development & Strategy for the
Lottomatica — GTECH group. He built GTECH's Commercial Payments division from a break even
$25M revenue business to $117M business with >$50M in EBIT by 2005; processing more
transactions than Amex, Mastercard and Visa combined at c. 500M tx per day. He took GTECH into
14 new government lottery markets, set up 23 joint ventures in 19 countries, acquired and integrated
12 new businesses into the group.
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The Team (cont.)
Name Role Background
Larry Kessler Senior Advisor/ Previously Chief Administrative Officer and General Counsel for Investcorp International (1991-09).
He was a member of the Management Committee and responsibilities included: administration, HR,
Non-Executive
law, compliance/corporate governance, risk management, corporate communications, operations,
Director Byhiras internal controls and audit. Prior to this he was Executive Vice President and General Counsel (1988
- 1991) at News Corporation. He was the Chief Legal Officer reporting to Rupert Murdoch (Chairman
and Chief Executive) responsible for worldwide legal affairs and responsible for: originating,
structuring and closing acquisitions, joint ventures, public and private financings, bank loans and
recapitalizations.
Julia Ashworth Senior Advisor Previously Global Finance Director and UK COO for Rothschild Investment Banking. Before this she was
a corporate financier at Rothschild specialising in financial institution M&A, in particular, in insurance. She
qualified as a Chartered Accountant at PwC
Alan Morgan Senior Advisor Co-founder and Director of Olivant and Non-Executive Director of AXA Investment Management.
Formerly McKinsey senior partner leading its Financial Services Practices in EME, and for 12+ years
a Board member of the McKinsey Investment office which managed USD 4+ bn of staff funds
Auditors Grant Thornton LLP
Advisory Groups Ernst & Young LLP
Commercial bankers HSBC
Legal Advisors Macfarlanes LLP
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Conclusion
Cagera first round financing
• GBP 2-3.5 mn is being raised in Cagera to build and launch Byhiras, this round of financing closes end of January 2011
• Further rounds of capital will be raised through Byhiras, this is consistent with establishing a utility and help binds users to the Platform/Network
• Cagera will generate fees selling data and technology to Byhiras and to other clients. Cagera will also have a participation in Byhiras that it will
sell in due course.
Byhiras Adoption
• A pipeline of potential customers has been established who have requirements Byhiras addresses
- Byhiras has developed a close working relationship with E&Y who are introducing Byhiras to their life and pensions clients as a potential
solution for a range of problems from risk management to Solvency II
- The proposed services and fees have been tested with institutional investors and a range of other market participants
- Fund managers and counterparties have indicated strong support for Byhiras as it will validate their services
- Byhiras is consistent with the objectives of the authorities and regulators (Financial Reporting Council, FSA)
Experienced team, proven software and low risk implementation
• The management team are highly experienced and have track records in technology and data management
• The initial core software and technology is industry proven and has been verified as suitable by an independent technology and integration firm
Exit Strategy
• Exits for investors in Cagera will include a trade sale to a data firm (Thomson Reuters, Markit, Bloomberg), listing or a private placement with
institutional investors
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Contact Details
To follow-up or request a PPM, please contact:
SAM Lusty
Founder & CEO
Office +44 (0)20 7898 0596
Mobile +44 (0)77 7575 4757
Fax +44 (0)20 3170 6271
Email sam.lusty@bvhiras.com
Cagera LLP
23 Austin Friars
London
EC2N 2QP
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Background & Appendices
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Background: investors lose transparency and control over their investments
• By investing in funds institutions lose transparency and Current structure for fund investment
control of their capital
— Few firms even track their own internal funds
DireMOM
Manager
• Investors rely on managers for information, but Auditors
- Manager appoints all counterparties Brokers
Prospectus
- Manager writes both prospectus and reports Custodians
Investors rely on marketing literature and "headlines" Banks
Admin.
• Institutions are increasing allocations to third party funds
- Adoption of open architecture and wrap platforms increase
the range of investments and funds available
Consequences/impact
Single market (UCITS III & IV) increases the ability of
providers to sell their products across the EU - No assurance of adherence to style/mandate
- No knowledge of or control over risks taken
Institutions pass investment and selection risk to retail, and
compensate through greater ranges of products - Unknown counterparties
- No transparency into incentive structures and fees
- No transparency into underlying costs
- Only periodic reporting with little detail
- Difficult to compare or measure performance
- Expensive to sell or hedge
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Background: complex and changing underlying risk profiles in investments
• Complex investment chain
-4 Shereholders
Financial instruments and relationships Authorities
extend across markets, counterparties,
investments, making risk identification 1
and control difficult Institutional Investor
Tax. task Management Product
Developmerd.Complire,Risk
• Multiple counterparties, managers, and Mgt FinancialControl.Sales
Marketing. ProductContol
underlying securities
— No standardisation of documentation,
terms and data
• Portfolios and products exacerbate the
problem of opacity and illiquidity,
— introduce concentration, correlation and
Problems investors need to overcome include:
contagion risks
— Completeness accuracy of data
— OTC Contracts
— Fees breakdown
— Definition maintenance
— Security identification
— Documentation management
— Counterparty exposures and management
— Collateral management
— Consistent pricing and valuation across holdings
— Measures of data quality
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Background: risks are inter-linked and require position level detail for identification
• Risk identification requires complete and continuous trade and position level data, counterparty contracts, how and
where assets are held and on what terms. Risk management requires controls over these
• There are many sources of risk and most are inter-related and the crisis demonstrated that they impact each other
- Effective risk management must identify all sources
- Optimal fund selection and portfolio construction requires position level detail
Counterparty failure, Asset re•hypothecation, box Credit, fixed income, equities,
management, liquidity and gates, collateral FX, commodities,
management, tax structure Settlement Market & concentration, liquidity,
Risks Performance pricing, dividend, coupon,
Risks
correlation, volatilities , fund
Reporting to investors (TCF etc), risk & and strategy selection
Compliance &
investment mandate compliance (style drift) and
Reporting Risks
service contracts, regulatory compliance: IFRS7,
Solvency II, UCITS III, MiFID, UCITS III & IV
• Portfolios and investment products compound the challenges of measurement (consistent use of models and price data) and identification
(across funds, counterparties and products) adding further exposures including:
- Contagion: between funds, counterparties and managers
- Correlation: of investments impairing performance and risk
- Concentration: of risks and exposures and dependence on counterparties and service providers
Consistent and consolidated reporting: completing IFRS7, Solvency II etc
— Fee and cost identification
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Background: Byhiras services to clients
• Adopting Byhiras will be straightforward and remove burdens from both
• • • 0 •
managers and their investors
!•••••••4•
- Clients replace fragmented delayed data sets with a single data
Poll.10•••;_.I . a -n
provider that can service multiple departments 41. V ...
./..‘
1.
1 ..: 44.4,...46
Managers and counterparties will send existing files and pass
much of their reporting burden to Byhiras 611,
4 I*'n
• Services will be delivered as a web based "desk-top" application like
Bloomberg or Reuters, but will be more easily customised to client
requirements
I I . •
— It will be able to accommodate different levels of access for each •
..17t
group within each client as required, e.g. compliance, sales, ...
investment and risk management departments all need different
screens and applications but on the same data
- Alternatively institutional clients can integrate Byhiras services and
data direct into their existing MIS. It has a flexible API and client
models can be integrated into Byhiras services, analytics and
reports
- Byhiras will be aggregate other data providers/sources and deliver
"intelligent" and selected news/data feeds
•
• Clients will be able to "upload" data on non-Platform assets to risk manage
their portfolios or even outsource their enterprise wide risk management
infrastructure
- Byhiras will be able to provide reports and data to each client using
their own valuation bases, models, time frames and accounting
processes
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Appendix A: How Byhiras would have protected investors
The absence of a transparent platform through which institutions can hold and manage their investments includes:
unnecessary risk taking, high costs, and poorly constructed portfolios. Illustrations of some of the high profile failures include:
Event What Went Wrong Impact Impact under Byhiras
Amaranth Style Drift: Concentrated illiquid positions with high leverage Failure None — detailed risk & investment guidelines with
Sept 2006 contravened"diversified" status. Despite warning not moderate risk or disclose
Assets Lost manager monitors and enforced
$6bn+ to investors
Stanford Capital None - assets held separately and control not
Failure
2009 Controls Breakdown: Fraud: ponzi scheme ceded, rehypothecation is controlled, counterparties
$8bn+ Assets Lost monitored
Standard Life Style Drift: £2.1 bn internal fund marketed as 'cash" invested 44% of assets in Investment Loss None — Byhiras investment guidelines continuously
Sterling One mortgaged backed securities. SL had to inject £104mm and paid FSA fine of
GBP2.45mm Reputations! loss monitored and controlled
£100mm ++
Refco Controls Breakdown: Frauditheft at PB. Insolvency from the repayment of Firm Failure None - Byhiras procedures prevent assets leaving
2006 debts by the CEO to Refco Inc. Assets Lost custodian
Peloton Style Drift: Concentrated risk and illiquidity with high leverage — failurea month Fund Failure None - detailed risk & investment guidelines with
Feb 2008 after it won "new fund of the year" Eurohedge. Investors were not aware of the
AssetsLost manager monitors and enforced
$2bn risk and leverage in the fund
Lehman None — assets held separately and control not
Controls Breakdown: Leveraged exposure to illiquid assets, client assets not Bank Failure
Sept 2008 ceded, rehypothecation is controlled, counterparties
segregated were lost, e.g. Olivant lost 2.78% of UBS AG Assets Lost
$130 Billions monitored
Medoff Controls Breakdown: Fraud. "Ponzi" scheme losers include Banco Santander Fund &Manager
None — assets held and validated separately and
Dec 2008 ($3.1bn), Bank Medici ($2.1bn), Fortis Bank ($1.4bn), HSBC ($1bn) Failure
control not ceded. counterparties monitored
$50bn UBP($1bn), AIA($1.4bn) Assets lost
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Appendix B: FSA Fines Standard Life GBP 2.45 million
The Financial Services Authority has fined Standard Life £2.45m for "serious systems and controls failings" that resulted in the
production of misleading marketing material for its Pension Sterling Fund.
The City watchdog said on Wednesday that customers of the fund, of which there were 98,000 as of December 23 2008, had been misled by the
marketing material that described the fund's investment risks.
Many customers believed the fund was wholly invested in cash and switched into it in the flight to safety at the end of 2008. In fact, the majority of
the fund was invested in floating rate notes. As the fund was intended primarily for the investment of pensions, it was considered appropriate for
individuals approaching retirement and as such, the capital risk associated with the investment was of great importance.
The FSA also found there were no "adequate systems or controls in place to ensure that marketing material accurately reflected the
investment strategy for the fund", meaning that customers were "misled as to the true nature of the investments held by the fund". The risk of
unexpected consumer losses was demonstrated by the reduction in value of the fund by 4.8 per cent or about £100m, in January 2009.
Standard Life later paid a total of £102.7m into the fund to restore the value of investors' holdings to the position they would have been in prior to the
fall in the unit price. In addition to this capital injection, Standard Life contacted existing customers who had been identified as having received
poorer quality marketing material in order to determine whether any further compensation might be required. The insurer commissioned a report by
an independent third party into the systems and controls relating to the marketing material, and improving these systems and controls in relation to
the fund. Standard Life outsourced its marketing material to a third party.
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Appendix B: FSA Fines Standard Life GBP 2.45 million
Margaret Cole, the FSA's director of enforcement and financial crime at the FSA, said: "The fine demonstrates our commitment to the
principle of credible deterrence. It is critical that consumers are given an accurate understanding of the nature of investment products
and the risks involved.
"Without this information, consumers are unable to make informed decisions about whether investments are suitable for their individual investment
strategy. "Throughout 2010 and beyond, the FSA will continue to take strong action when a firm's financial promotions fall short of the requirement
to be 'clear, fair and not misleading' and customers have not been treated faidy.-
The regulator said that because Standard Life co-operated with the FSA and agreed to settle at an early stage of the investigation, it qualified for a
30 per cent reduction in penalty. Were it not for this discount, the FSA would have imposed a £3.5m fine.
Standard Life said it had "learned important lessons from this mistake and have made significant improvements to our marketing literature
processes to prevent the same thing happening again". It added: "When our own internal review identified problems with some of our literature in
February last year, we immediately apologised to customers and injected over £100m into the fund to compensate them for their losses from the
sudden fall in unit price. "Since then, we have conducted a full and thorough review of existing literature and put in place a new improved process
for new literature. We have worked closely with the FSA throughout and co-operated fully with their investigation."
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Appendix C: investors are vulnerable to a lack of data and control on investments
Pain Ideal solution Requirements of solution
Distribution • Increased competition. Impact of open Offer end-clients superior products and • Framework to aggregate funds, managers and
architecture (e.g. fund supermarkets) and investment universe with assurances, tools counterparties to create investible universe
e.g. fund
new regulation (e.g. UCITS III, Retail and services to better select and manage • Data and controls over these to enable the sale of any
supermarkets. Distribution Review) standardising investments type and style of fund
insurers, private
traditional products
and retail banks
pensions firms • Liability to investors on product assurances • Constant monitoring of funds, managers and • Position-level data to identify risks and centralized
and for mis-selling, e.g. product and fund counterparties. with means to manage risks database with common definitions
style drift, especially on third party funds and breaches • Clear mandates with and controls over managers,
and products counterparties and assets
• Detailed disclosure and process • Out-source regulatory burden and have • Consistent, continuous and clean position level data
requirements from regulation, e.g. new risk evidential proof of process to show across all investments in central data base
management processes, model approval, management and regulators • Approved and transparent governance process
data quality • Flexible reporting framework
• Low operating margins. Need to identify and • Complete fee and cost transparency • Pooling of fragmented investments and centralised
reduce costs and liabilities for fines and • Leverage scale benefits via industry counterparty management
failures consortium • Shared infrastructure to spread cost
• Increasing complexity of business • One stop solution for all funds • Clear and agreed mandates and terms
Selection • Rising deficits and poor historic risk • Better performing and risk-adjusted assets, • Continuous data on underlying positions to measure
adjusted returns ability to switch counterparties risks, exposures. correlations and contagions
e.g. pensions • Fund and counterparty failures • Transparency to use sophisticated investment • Access to collateral for cost-effective hedges
funds. HNW,
techniques. e.g. ALWLDI
SWFs, local
authorities, • Restricted investment universe, limited • Access to a universe of investments and • Pool managers, funds and counterparties into a single
endowments, ability to identify and manage risks in and counterparties the terms and access to which framework
insurers. and re- across investments (function of firm size. are comparable and standardised • Understand risks within profiles to better select and
insurers scale and expertise) create investment portfolios
• Increasing regulation of permissible • Reduce capital requirements and pass • Qualified universe of comparable investments with
instruments. Greater capital requirements investment risk to end clients consistent terms and datasets and tools
• Migrate to a capital-light model • Clear and timely risk identification to end-clients
• Growing need to discover, disclose and • Obtain transparency on fees and reduce costs • Pool fragmented assets and counterparties into
reduce costs • Generate scale benefits via industry common framework
• Need to improve operating efficiencies consortium • Shared infrastructure to share cost
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Appendix D: Competitive overview — a comparison of client alternatives
• Institutions need a solution to infrastructure weaknesses that can provide both effective risk and investment management, and meet new
compliance hurdles
• Externally provided solutions (out-sourcing) must deliver operating and cost efficiencies. It must also be
- Independent and free of conflicts: institutions won't embrace a service which compromises their businesses or data
- One stop shop: flexible to provide all an institutions users with the data they need
- Cheap and effective: demonstrable cost savings and clear service contract
- Scalable : accommodate both existing and projected investments, all counterparties and managers
- Easy to adopt: flexible API, open architecture, high advocacy
Factor Bank and other solutions Byhiras
Business • To lock-in banking and administration services into the fee • Governance service. i.e. gives investors the assurance of risks and
Objective chain through a platform offering to clients. e.g. banks traded exposures in investments and the controls to manage these and their
fund/managed account platforms Lyxor counterparties
• To scale their core product and services • Outsourcing service providing a "one stop shop" market utility
Revenue • AuM and transactions fees around prime brokerage of • AuM fees around a modular and transparent service set
Model underlying assets, derivatives and trading of funds, • Fees fall as AuM increase and increase with the complexity of assets and
administration and custody frequency of service.
Focus & Scope • Predominantly new investments in liquid and tradable • Any asset type or investment style (99% of institutional assets are
securities, e.g. ETFs, liquid hedge funds traditional) legal form, liquidity and location
• Typical restrictions include minimum fund capacity, liquidity, • Designed to become an enterprise wide or just for single funds and take in
trading times, managers, counterparties and redemption specie transfers from existing and in-house assets
notices
Critical • Does not and is not built to solve client pain
Weaknesses • Not a one stop solution, has inherent conflicts of interest.
limited cost benefits, not a scalable solution
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Appendix D: Competitive overview — self-build and platforms vs. Byhiras
Factor Self- Build Bank and other Platforms Byhiras Service
To lock-in banking and administration
Governance, with cost savings and
Business Model Internal Platform services into the fee chain through a
ownership for institutional investors
platform offering to clients.
One Stop Shop X
Cost to build, integrate and maintain High High Low and falls with AuM
Full transparency of all fees Limited X V
Independent validation of service Limited ✓ SAS7OIAAF01/06
Independent & conflict free X
Access to all managers
Investor control/representation ✓ X ✓Client Ownership
Enterprise wide service ✓ Potentially X
Scale benefits & network effects X
Modular fee & service offering Some partially
Detailed services & contracts x x ✓Can be adapted to clients
Multiple counterparties X Some partially ✓
High advocacy across users x x ✓
No restrictions on liquidity, legal form X X ✓ Internal and external assets
Solves regulatory compliance Potentially X ✓
Flexible data sharing x x ✓
Standardized docs, terms and definitions x x ✓
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Disclaimer
This document has been prepared by Cagera LLP ("Cagera" or "The Firm). This document is confidential and only for distribution to selected
persons, to whom the investment structures herein can be promoted in accordance with relevant laws. The information in this document is for one-
on-one presentations only and shall not constitute an offer to sell or any type of solicitation or form the basis of or be relied upon in connection with
any contract or commitment whatsoever or be taken as investment advice. Investors should seek their own legal and taxation advice in relation to
their eligibility to investment in this product and the merits of doing so. The information herein has been compiled to furnish potential investors with
an opportunity to examine and evaluate the structures contained herein and does not cover all risk factors and other matters relevant to investment.
While great care has been taken to ensure that this information is accurate, Cagera will not accept responsibility for any omission, error or
inaccuracy in this document or any action taken in reliance thereon. In particular, Cagera disclaims any information provided herein but not
prepared by it. Figures herein are indicative only and past performance is no guarantee of future results. There can be no assurance that the
investment objectives will be met. An investment may involve economic and market risk, and the value of the investment may go down as well as
up. Investments contained herein are only appropriate for investors who believe that such investments are suitable, based upon their financial
needs, capacity and objectives.
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