Street Journal. "Bottled water
has become this healthy, sexy thing to drink," said Peter Gleick, who is the president and founder of
the Pacific Institute, and author of several books ... drink for one of their bottled waters each day, is a perfect example. This, Gleick
says, is one of their biggest triumphs, because of how the conversation affects ... industry says
correctly, but misleadingly, that the plastic the water comes in is recyclable," Gleick said. "It's
misleading, because recyclable is not the same thing as recycled." By Gleick