century, was still a young copywriter when he got the
Odorono account..=A0 Odorono was, well, not great. As Sarah Everts describes in a fasc=nating piece in Smithsonian
Magazine ... sweat was bad for health. To
counter that, Young=#39;s first advertisements emphasized Odorono's origins as a formula developed by a doctor. =ut
he ran into an even ... antiperspirant. And here, Young found his true target for selling Odorono: embarrassment. The 1919 ad=in the
Ladies Home Journal (above) hit a nerve. Two hundred angry subscribers supposedly canceled