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existing markets and expand our product offerings globally. For example. in 2011. we acquired OkCupid which had a large and
loyal user base in the United States ... affinity brands in North America, and Meetic internationally, to one in which Tinder, OkCupid, PlentyOWish and Twoo now represent the majority of our
overall user base. This portfolio evolution ... September 30. 2015. aggregate new users across Match North America. our affinity brands,
Meetic, OkCupid and Plenty0Fish were up more than 30% from the comparable period in 2014, with each
https://www.justice.gov/epstein/files/DataSet%2010/EFTA01378006.pdf
EFTA01847592Set 10
2011-12-132p110w
jeevacation@gmail.com[jeevacation@gmail.com]
From: OkCupid!
Sent: Tue 12/13/2011 10:56:26 AM
Subject: You, OkCupid, and the Internet
Title: You, OkCupid, and the Internet
XI You, OkCupid, and the Internet ... gggeb,
We've collected cold hard data on the impact of your absence from
OkCupid on the Internet. Please consider this graph:
Collective happiness of the Internet over time ... back and go on dates with cute girls.
Everyone wins when you return to OkCupid.
New people near you
EFTA_R1_00238242
EFTA01847592
OkCupid 212011 Humor Rainbow
https://www.justice.gov/epstein/files/DataSet%2010/EFTA01847592.pdf
EFTA01835124Set 10
2011-01-111p116w
jeevacationepgmail.com[jeevacation@gmailcom]
From: OkCupid!
Sent Tue 1/11/2011 12:37:31 PM
Subject: Welcome to OkCupid, gggeb!
lii gggeb,
Welcome to OkCupid! We know you're anxious to start checking ... started
now!
Your username: gggeb
Sign-in instantly and prove you're you!
OkCupid
,. :•r9,, WAni to di th!i: i hi. and or other e-mails? Piece of cake ... upsubecribc
www.okcunid.com
OkCupid 2010 Humor Rol a.", Inc.
(S9 Nth A‘c I Ioor 11. Ncv. York. NY 100IS
EFTA_R1_00214611
EFTA01835124
https://www.justice.gov/epstein/files/DataSet%2010/EFTA01835124.pdf
EFTA01378035Set 10
2015-09-301p944w
OurTime and BrackPeopleMeet require a paid membership, while communicating with other members on Tinder, OkCupid
and PlentyOfFish does not. Conversely, on Match you can search profiles for free ... paying user can perform custom searches and change their username for free,
whereas OkCupid only enables these features for paying users, On certain products, like OkCupid and Tinder, purchasing ... addition to paid
memberships, many of our products, such as Match. Meetic and OkCupid. now offer the user the ability to promote themselves for a given period of time
https://www.justice.gov/epstein/files/DataSet%2010/EFTA01378035.pdf
paid marketing, and has a relatively balanced age distribution across the single population.
OkCupid
OkCupid was launched in 2004, and has attracted users through a mathematical and CAA approach ... data it collects in its popular blog, generating a bold and edgy reputation. OkCupid has grown meaningfully over the years without significant marketing spend.
OkCupid has a loyal user base
https://www.justice.gov/epstein/files/DataSet%2010/EFTA01378034.pdf
EFTA01801751Set 10
2011-02-024p440w
From: OkCupid! <bounces@mail1.oknotify2.com>
Sent: Wednesday, February 2, 2011 10:01 AM
To: jeevacation@gmail.com
Subject: gggeb: new matches for you, and an all-new OkCupid iPhone App!
<http://cdn.okccdn.com/media/imeicons/logo_24.png ... cake: unsubscribe
chttp://www.okcupid.com/l/.5g.eoC9zZXR0aWSncz91c2VyaWRfdG9rZW49MjgwMTUzMDk1MzU2ODM0MDlyOC21c2Vy
X2tleT0zThjMyUyYzEyOTczMjc3NDOIMmMweDI2ZTEwOThmMpiM2M5MDQtU0VUVEIOR1MIM2I4YjIyOGRiMTVkYTVmY
mVIMTdi NTBIYTglZDIwZVVVkODlyM zBIN2IwimVtYWIsX3NIdHRpbmdzPlIzGiPkTUExgAAk6g.5CD5f7CmVWFVjGk9ShpYg
2X5YD2as=> .
www.okcupid.com <http://okcupid.com>
OkCupid <http://okcupid.com> © 2010 Humor Rainbow, Inc. <http://okcupid.com>
589 8th Ave Floor 11, New York
https://www.justice.gov/epstein/files/DataSet%2010/EFTA01801751.pdf
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2013-12-311p1,290w
numbers of users through low-cost means.
Mix-driven decline In consolidated ARPPU. Tinder. OkCupid. Plenty0IFish and Twoo all have a lower average revenue per paid user, or ARPPU, than ... America, 4% higher at our affinity brands, 7% higher at
Meetic, 5% higher at OkCupid and 10% higher (comparing the quarter ended June 30. 2015 to the quarter ended March ... increase in mobile adoption and the brand mix shift toward Tinder and OkCupid, each of which tend to attract
younger users. As of December 31, 2011. 36% of our users
https://www.justice.gov/epstein/files/DataSet%2010/EFTA01378007.pdf
EFTA00670948Set 9
2011-02-092p404w
From: OkCupid! <
To: jeevacatlon@gmail.com
Subject
gggeb, new matches for you!
Date: Wed, 09 Feb 2011 11:01:35 +0000
~OkCupid
Login Now
New Users Near You Next Match Question
Which ... gggeb, Want to disable this and/or other e-mails? Piece of cake: unsubscribe.
www.okcupid.com
OkCupid cs) 2010 Humor Rainbow, Inc.
589 8th Ave Floor 11, New York, NY 10018
EFTA00670949
https://www.justice.gov/epstein/files/DataSet%209/EFTA00670948.pdf
EFTA00657561Set 9
2014-08-301p133w
From: OkCupid! <a
To: jeevacation@gmail.com
Subject: gggeb, your OkCupid account is about to be disabled!
Date: Sat, 30 Aug 2014 18:12:39 +0000
We miss you
It's been ... image of image of image of
sxygold7 Beckybu iAdrenalin Infinity12
eLuv
Sign in now
OkCupid © 2014 Humor Rainbow. Inc. 555 W 18th St. New York, NY 10011
Unsubscribe
EFTA00657561
https://www.justice.gov/epstein/files/DataSet%209/EFTA00657561.pdf
EFTA00902380Set 9
2011-01-192p493w
From: OkCupid! <
To: jeevacation@gmail.com
Subject
gggeb: a New OkTrends article, plus new matches for you!
Date: Wed, 19 Jan 2011 10:01:15 +0000
;L'OkCupid
giLogin Now
New Users ... gggeb, Want to disable this and/or other e-mails? Piece of cake: unsubscribe.
www.okcupid.com
OkCupid = 2010 Humor Rainbow, Inc.
589 8th Ave Floor 11, New York, NY 10018
EFTA00902381
https://www.justice.gov/epstein/files/DataSet%209/EFTA00902380.pdf
EFTA01846006Set 10
2012-01-032p124w
jeevacationegmail.com[jeevacation@gmail.com]
From: OkCupid!
Sent: Tue 1/3/2012 10:00:29 AM
Subject: gggeb, New matches!
Title: gggcb, Ncw matches!
New matches! •
New users near you
Iv4eva
39 / F / Straight / Single ... future plans, what's more interesting to you right now?
• Sex
• True love
OkCupid t 2011 Humor Rainbow Inc 589 8th Ave Floor 11. New York. NY 10018
Unsubscribe
https://www.justice.gov/epstein/files/DataSet%2010/EFTA01846006.pdf
EFTA01843578Set 10
2012-01-172p125w
jeevacation@gmail.com[jeevacation@gmail.com]
From: OkCupid!
Sent: Tue 1/17/2012 9:01:01 AM
Subject: gggeb, New matches!
Title: gggcb, Ncw matches!
New matches! •
New users near you
grthrtl2
60 / F I Straight ... future plans, what's more interesting to you right now?
• Sex
• True love
OkCupid t 2012 Humor Rainbow Inc 589 8th Ave Floor 11. New York. NY 10018
Unsubscribe
EFTA
https://www.justice.gov/epstein/files/DataSet%2010/EFTA01843578.pdf
EFTA01799257Set 10
2016-01-201p64w
From: OkCupid <
Sent: Wednesday, January 20, 2016 5:45 PM
To: jeevacation@gmail.com
Subject: Happy Birthday, gggeb!
<https://www.okcupid.com/l/.5ybhCY8is8kE.558.3Dwjyj1W1fIBlafx5AAJOo.6txlzGE3Ge6wMR4g2N08FFv5pqOA>
<http://cdn.okccdn.com/media/img/emails/profile_completion/shroom@2x.gif>
Happy Birthday!
Check out your matches and find ... www.okcupid.com/l/.5ybhCY8is8kE.4ES9ob21IP2NmPWJpcnRoZGF5.4NK3wHbB2m1Wn8eQACTo.61wPIX7IB2X
6HskG7Ty9eiDH6xXrQ==>
<https://itunes.apple.com/app/apple-store/id338701294?pt=296162&ct=email&mt=8>
<https://play.google.comistore/apps/cletails?id=com.okcupid.okcupid&referrer=utm_source%3Demail%26utm_mediu
m%3Demail%26anid%3Dadmob>
OkCupid © 2015 Humor Rainbow, Inc.
555 W 18th St, New York, NY 10011
Unsubscribe
<https://www.okcupid.com/1/.5w.eoC9zZXR0aW5ricz91c2VyaWRfdG9rZW49MjgwMTUzMDklMzU
https://www.justice.gov/epstein/files/DataSet%2010/EFTA01799257.pdf
EFTA01941203Set 10
2014-01-201p56w
jeevacation@gmail.compeevacation@gmail.com]
From: OkCupid!
Sent: Mon 1/20/2014 3:58:18 PM
Subject: Happy Birthday, gggeb!
Title: Happy Birthday, gggeb!
Happy Birthday!
Hey gggeb,
Check out your matches and find ... wants to meet you for your
birthday. Plus, have some cake!
OkCupid e12014 Humor Rainbow. Inc 555 W 18th SI, New York, NY 10011
Unsubscribe
EFTA_R1_00399924
EFTA01941203
https://www.justice.gov/epstein/files/DataSet%2010/EFTA01941203.pdf
EFTA00878902Set 9
2011-02-232p497w
From: OkCupid! <
To: jeevacation@gmail.com
Subject
gggeb, new matches for you!
Date: Wed, 23 Feb 2011 12:00:19 +0000
;20kCupid
Login Now
New Users Near You Next Match Question
Which ... gggeb, Want to disable this and/or other e-mails? Piece of cake: unsubscribe.
OkCupid © 2010 Humor Rainbow, Inc.
589 8th Ave Floor 11, New York, NY 10018
EFTA00878903
https://www.justice.gov/epstein/files/DataSet%209/EFTA00878902.pdf
EFTA01378033Set 10
2015-09-301p1,028w
invested approximately 51.284.0 million to acquire 25 new brands for our dating portfolio, including OkCupid. Meetic. Twoo and
PlentyOfFish.
Our strategy
We are pursuing the following principal strategies to grow ... expand our portfolio: In the past, we have successfully completed acquisitions such as OkCupid, Meetic, Twoo and PlentyOfFish, as well
as launched OurTime and Tinder. Each acquisition or new product
https://www.justice.gov/epstein/files/DataSet%2010/EFTA01378033.pdf
EFTA01378036Set 10
2015-10-281p762w
approximately 51,284.0 million to acquire 25 new brands for our dating portfolio including OkCupid, Meetic. Twoo, Pairs
110
Table of Contents
and Plenty0fFish, enabling us to strengthen our business ... Australia. Plenty0fFish
has a broader age distribution, and less urban concentration, than both OkCupid and Tinder.
We believe that our expertise as the world's leading provider of dating products
https://www.justice.gov/epstein/files/DataSet%2010/EFTA01378036.pdf
EFTA01378037Set 10
2015-09-301p891w
success.
For example, we rely heavily upon the use of trademarks (primarily Match, Meetic, OkCupid, OurTime. Tinder and The Princeton Review, and associated
domain names, taglines and logos) to market ... Meetic headquarters
New York. New York 11,000 square feet October 31, 2017 OkCupid headquarters
West Hollywood. California 14,000 square feet December 31, 2016(2) Tinder headquarters
Ghent, Belgium
https://www.justice.gov/epstein/files/DataSet%2010/EFTA01378037.pdf