EFTA00573515Set 9
2015-11-232p396w
From: SoulCycle
To:
Subject: THIS WEEK AT SOULCYCLE NYC!
Date: Mon, 23 Nov 2015 15:11:54 +0000
;: iSOULCYCLE
SOULCYCLE
Good Morning SoulCycle NYC,
We're riding into Thanksgiving week ... Click HERE to check out a full list of all TURKEY BURNS** in
every SoulCycle location (perfect for our traveling warriors), then come tap it
back before or after your ... celebration.
Next... it's the season of sharing so why not introduce someone to SoulCycle?
When you book a bike in any class 2:00 PM or later this Saturday
https://www.justice.gov/epstein/files/DataSet%209/EFTA00573515.pdf
EFTA00807328Set 9
2019-03-0717p4,330w
club locations are also potential customers for Peloton products
Traditional Boutique At Home
EQUINOX SOULCYCLE
PELOTON.
* BARRY'S
FLYWHEEL
Source: International Health, Racquet & Sportsclub Association (IHRSA); Jefferies; Honeycomb estimates
STRICTLY ... continues to accelerate, with higher peaks each year in the seasonally strong
4O, while SoulCycle and Flywheel search trends have flattened out
• We believe this demonstrates the significant lead Peloton ... No.A
ebv
4) N.
"‘
.y0 'Y0
4 •>\.
—Peloton SoulCycle —Flywheel
Source: Google Trends (for searches in the U.S.)
STRICTLY CONFIDENTIAL. NOT FOR DISTRIBUTION 9
EFTA00807337
INVESTMENT HIGHLIGHTS: BRAND RECOGNITION
HONEYCOMB
https://www.justice.gov/epstein/files/DataSet%209/EFTA00807328.pdf
EFTA00531040Set 9
2015-03-192p214w
From:
To:
Subject: SoulCycle - Reservation
Date: Thu, 19 Mar 2015 13:17:02 +0000
SOULCYCLE
Congrats! Your SOUL is confirmed.
Get ready to FIND YOUR SOUL ... bike 35
with Love!
SoulCycle E63 is located at 140 E 63rd Street, New York, NY 10065.
Should you have any questions feel free to contact the studio
https://www.justice.gov/epstein/files/DataSet%209/EFTA00531040.pdf
EFTA00531591Set 9
2015-01-242p215w
From:
To:
Subject: SoulCycle - Reservation
Date: Sat, 24 Jan 2015 18:53:02 +0000
SOULCYCLE
Congrats! Your SOUL is confirmed.
Get ready to FIND YOUR SOUL ... bike 45 with
Love!
SoulCycle E63 is located at 140 E 63rd Street, New York, NY 10065.
Should you have any questions feel free to contact the studio
https://www.justice.gov/epstein/files/DataSet%209/EFTA00531591.pdf
EFTA00531079Set 9
2015-03-212p215w
From:
To:
Subject: SoulCycle - Reservation
Date: Sat, 21 Mar 2015 16:04:02 +0000
SOULCYCLE
Congrats! Your SOUL is confirmed.
Get ready to FIND YOUR SOUL ... bike 18
with Julie D.!
SoulCycle E63 is located at 140 E 63rd Street, New York, NY 10065.
Should you have any questions feel free to contact the studio
https://www.justice.gov/epstein/files/DataSet%209/EFTA00531079.pdf
EFTA00531027Set 9
2015-03-182p214w
From:
To:
Subject: SoulCycle - Reservation
Date: Wed, 18 Mar 2015 16:22:03 +0000
SOULCYCLE
Congrats! Your SOUL is confirmed.
Get ready to FIND YOUR SOUL ... bike 35
with Andi!
SoulCycle E63 is located at 140 E 63rd Street, New York, NY 10065.
Should you have any questions feel free to contact the studio
https://www.justice.gov/epstein/files/DataSet%209/EFTA00531027.pdf
EFTA00531641Set 9
2015-01-262p215w
From:
To:
Subject: SoulCycle - Reservation
Date: Mon, 26 Jan 2015 13:47:18 +0000
SOULCYCLE
Congrats! Your SOUL is confirmed.
Get ready to FIND YOUR SOUL ... bike 52
with Kendra!
SoulCycle E63 is located at 140 E 63rd Street, New York, NY 10065.
Should you have any questions feel free to contact the studio
https://www.justice.gov/epstein/files/DataSet%209/EFTA00531641.pdf