EFTA01377680Set 10
2015-11-061p797w
affected.
Hardware costs. Hardware costs consist primarily of product costs associated with Square Stand. Square Readers for
EMV chip cards and NFC. and third-party peripherals. Product costs include manufacturing ... overhead and personnel costs,
certain royalties, packaging, and fulfillment costs. We currently offer our Square Reader for EMV chip cards and anticipate offering
our new Square Reader for EMV chip ... Square Stand at prices less than our costs. In conjunction with the sale of Square Reader for
EMV chip cards and NFC, we will also begin to recognize additional costs
https://www.justice.gov/epstein/files/DataSet%2010/EFTA01377680.pdf
EFTA01377652Set 10
2014-06-261p887w
interoperates with mobile devices developed by third parties. For example, the current version of
Square Reader plugs into the audio jack of most smartphones and tablets. Changes in the design ... components used to manufacture our products, such as the custom parts of Square Reader for magnetic
stripe cards, including its magnetic stripe-reading element, its plastic cover, and its application ... single sources of supply, as do the plastic cover, connector, and security cage of Square Reader for EMV chip cards
and NFC. In addition, in some cases, we rely only
https://www.justice.gov/epstein/files/DataSet%2010/EFTA01377652.pdf
EFTA01377719Set 10
2015-11-061p626w
free) hardware and charge a flat rate of 2.75% per swipe, dip, or tap.
Square Reader for magnetic stripe cards plugs into the standard headset jack of a mobile device ... buyer's payment card. These readers are free, mobile, and require no separate battery.
Square Reader for EMV chip cards also plugs into the standard headset jack of a mobile ... accept
payments by dipping an EMV chip card or swiping a magnetic stripe card.
Square Reader for EMV chip cards and NFC, available in the fall of 2015. connects wirelessly
https://www.justice.gov/epstein/files/DataSet%2010/EFTA01377719.pdf
EFTA01377679Set 10
2015-10-011p805w
total net revenue.
Hardware revenue. Hardware revenue includes revenue from sales of Square Stand. Square Readers for EMV chip cards
and NFC, and third-party peripherals. Third-party peripherals include ... integrated with Square Stand to provide a comprehensive POS solution. We began selling Square Readers for EMV
chip cards in the second quarter of 2015. As we broaden our hardware ... offerings and third-party peripherals, and as we migrate
new and existing sellers to Square Readers for EMV chip cards and NFC, hardware revenue may increase as a portion
https://www.justice.gov/epstein/files/DataSet%2010/EFTA01377679.pdf
EFTA01377684Set 10
2014-09-301p609w
Square Stand and third-party peripherals, as well
as the launch of our Square Reader for EMV chip cards in the second quarter of 2015. Hardware revenue represented ... third-party
77
Table of Contentr,
peripherals, as well as the launch of our Square Reader for EMV chip cards in the second quarter of 2015. Hardware costs
associated with ... than hardware revenue as a
result of increased sales of third-party peripherals and Square Readers for EMV chip cards, both of which are sold at higher
relative gross margins
https://www.justice.gov/epstein/files/DataSet%2010/EFTA01377684.pdf
EFTA01377700Set 10
2015-11-061p704w
revenue
Hardware revenue is generated from sales of Square Stand, third-party peripherals, and Square Readers for EMV chip cards
and NFC. Hardware revenue is recorded net of returns ... costs and advertising costs. Customer
acquisition costs include manufacturing and distribution costs associated with Square Readers for magnetic stripe cards, which are
offered for free on our website and provided
https://www.justice.gov/epstein/files/DataSet%2010/EFTA01377700.pdf
EFTA01377737Set 10
2015-09-301p565w
mail
campaigns, trade shows and events, radio and television advertising, and print media. Our Square Readers for magnetic stripe
cards are available for free directly via our website or mobile ... Apple, Best Buy,
Staples, Target, Verizon, Walgreens, and Walmart). We plan to continue offering Square Reader for magnetic stripe cards for free.
Our Competition
The markets in which we operate
https://www.justice.gov/epstein/files/DataSet%2010/EFTA01377737.pdf
EFTA01377690Set 10
2014-12-311p645w
service
offerings. As a result, we also incurred increased expenses related to providing Square Readers for magnetic stripe cards to these
new sellers.
Sales and marketing expenses for the year ... ended December 31, 2012. due to increased investment in paid marketing channels, shipments of Square Readers for
magnetic stripe cards, and the addition of sales and marketing personnel
https://www.justice.gov/epstein/files/DataSet%2010/EFTA01377690.pdf