EFTA01104689Set 9
2013-09-1220p12,387w
increase in CTRs and a 50% decrease in eCPC (implying a 13-14x increase in %
CPMs) since the end of 2012.
• Estimate and PT increases. Mobile estimates ... driving a 27x increase in click-
through rates (CTR) and a 50% decrease in eCPC (implying a 13-14x increase in
CPMs) since the end of 2012. Desktop News ... dynamic ads are driving a 27x
increase in CTRs and a 50% decrease in eCPC (implying a 13-14x increase in
CPMs) since the end of 2012. Note that
https://www.justice.gov/epstein/files/DataSet%209/EFTA01104689.pdf